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China: 8bn yuan (€1.1bn) in turnover for the sports equipment brand Li-Ning (+13.1%) in 2016

The Chinese sports equipment brand Li-Ning posted a turnover of 8bn yuan during the 2016 fiscal year (from 01/01 to 31/12/2016), approximately €1.1bn on 31/12/2016, announced the company on 23/03/2017. This amount represents an increase of 13.1% compared to 2015 (7.1bn yuan, €1bn on 31/12/2015)…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 90099
• Published on 28/03/17 at 16:58

Atlético Madrid: Herbalife (nutrition) becomes main shirt sponsor of the women's team (2017-2020)

The American brand of nutritional products Herbalife has become the main shirt sponsor of the women's team of Club Atlético de Madrid (Liga Iberdrola, women's first division), on 24/03/2017. The contract, valid for the end of the 2016-17 season, and then the next three seasons, and thus until the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90100
• Published on 28/03/17 at 13:50

LaLiga Santander: Juan Useros (ex-Atlético de Madrid) appointed commercial director of Real Betis

The Spaniard Juan Useros has been appointed the commercial director of Real Betis Balompié (LaLiga Santander), announced the club on 21/03/2017. This is a newly created position within the organisation, under the responsibility of the business director ("director de negocio"), Ramón Alarcón. "Juan…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 90123
• Published on 28/03/17 at 10:55

Formula 1: 2017 season launched with the Australian Grand Prix in Melbourne on 26/03/2017

The 2017 season of the Formula 1 World Championship began with the Rolex Grand Prix in Melbourne (AUS) from 24 to 26/03/2017. The race was won by the German Sebastian Vettel.The ten teams for the 2017 Formula season include:• Scuderia Ferrari (Italy)• Sahara Force India F1 Team (India)• Haas F1…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 90005
• Published on 27/03/17 at 18:59

Ligue 1: Puma to replace adidas as the kit supplier of Olympique de Marseille (2018-2023)

Puma will become the official supplier of Olympique de Marseille (Ligue 1) from the 2018-19 season, announced the club and the sports equipment brand, the latter property of the Kering group, on 26/03/2017. The contract, with a duration of five years, will run until the end of the 2022-23 season…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90056
• Published on 27/03/17 at 16:15

Spain: Movistar (telecom) extends its partnership with the Spanish Federation until 2018

Movistar, the telcom brand of the Spanish group Telefónica, has extended its partnership with the RFEF through the 2018 World Cup, announced the RFEF on 22/03/2017. Movistar, official partner of the Spanish Football Federation since Euro 2012, now becomes a main sponsor. The annual amount of the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 89975
• Published on 27/03/17 at 15:44

Ukraine: Spanish brand Joma replace adidas as equipment supplier of the Federation (2017-2021)

The Spanish brand Joma has become the equipment supplier of the Ukrainian Football Federation, for "the coming years", on 17/03/2017. The contract, with a duration of four years, runs until early 2021. Joma succeeds the German brand adidas, the supplier of the Ukrainian national team since…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 89684
• Published on 24/03/17 at 17:11

Premier League: partner Sporting iD has new layout design (names and numbers) for shirts in 2017-18

The Premier League is implementing a new layout design (names and numbers) for the shirts of 20 teams in the league from 2017-18, announced the English professional league on 21/03/2017. This new design has been developed by the UK communications agency Sporting iD, which has held the license of…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 89838
• Published on 24/03/17 at 17:10

Serie A TIM: SWM Motors (automobiles) becomes an official partner of Inter Milan until 2017-18

The Italian automobile manufacturer SWM Motors has become an official partner of FC Internazionale Milano (Serie A TIM), on 21/03/2017. The partnership, in the 4^th level in sponsorship hierarchy of the club, runs until the end of the 2017-18 season. "The annual amount is a seven-digit figure for…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89750
• Published on 23/03/17 at 18:26

LaLiga Santander: CaixaBank (bank) a partner of Sporting Gijon until the end of the 2016-17 season

The Spanish bank CaixaBank has become an official partner of Real Sporting de Gijon (LaLiga Santander), on 15/03/2017. This partnership, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2016-17 season. The partnership between Sporting Gijon and CaixaBank will…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89636
• Published on 22/03/17 at 18:26