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©  CSL
Chinese Super League: Tag Heuer (watchmaker) launches a "CSL" stamped watch

The Swiss watchmaker Tag Heuer has activated its partnership with the Chinese Super League by launching a "CSL" stamped watch, announce the brand of the LVMH group and the Chinese Professional Football League at a joint press conference in Jinan (China) on 04/03/2017. Tag Heuer became the Official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 88912
• Published on 10/03/17 at 13:39
©  Heineken
Rugby: Heineken (beer) becomes a global partner (first level) of the 2019 World Cup in Japan

The Dutch beer conglomerate Heineken has renewed and upgraded partnership with World Rugby to become a "global partner" of the 2019 Rugby World Cup in Japan, announced the two entities on 02/03/2017. This is a top-level partnership in the sponsorship hierarchy of World Rugby. Heineken has been a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 88764
• Published on 10/03/17 at 12:09
©  nordphoto
Bundesliga: Umbro to succeed Nike as the kit supplier to Werder Bremen (2018-2023)

The American brand, of British origin, Umbro will succeed Nike as the equipment supplier to SV Werder Bremen (Bundesliga) from the 2018-19 season, the club announced on 07/03/2017.This partnership, in the first level in the sponsorship hierarchy of the club, covers five seasons (2018-19 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 88861
• Published on 10/03/17 at 10:20
©  Girondins de Bordeaux
Bordeaux: Sweetcom (energy solutions) becomes the main shirt sponsor for home games (2017-2019)

Sweetcom, a French group specialising in consulting, diagnosis, and solutions for energy renovation of housing, has become a "major partner" and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1), on 03/03/2017. The contract, the first level in the sponsoring hierarchy of the club, covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 88650
• Published on 09/03/17 at 17:37
©  Star
LaLiga Santander: Star (beer) becomes a regional partner of FC Barcelona in Nigeria

Star, a beer brand owned by Nigerian Breweries, has become a regional partner of FC Barcelona (LaLiga Santander) in Nigeria, announced the brand on 03/03/2017. The duration and amount of the agreement were not disclosed. As part of this partnership, Star can use the image of FC Barcelona for its…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 88758
• Published on 09/03/17 at 11:45
©  WBA
Premier League: IGOFX (forex) becomes regional partner of West Bromwich Albion in Asia until 2017-18

IGOFX, a trading platform for foreign exchange (forex) and registered in Vanuatu, has become a regional partner of West Bromwich Albion FC (Premier League) in Asia, announced the club on 02/03/2017. The partnership runs to the end of the 2017-18 season. As part of this partnership, brokered by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 88571
• Published on 08/03/17 at 17:05
©  Kellogg's
MLS: Kellogg's becomes "snack" partner of the league, via its Cheez-It and Pringles brands

Cheez-It and Pringles (snacks), two brands of US food group Kellogg's, have become "official snacks" of MLS for "several years", announced the North American professional football league, on 02/03/2017. Kellogg's succeeds its US counterpart the Mondelez group, the snack partner of MLS since 2015…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88727
• Published on 08/03/17 at 15:00
©  manutd.com
Premier League: Aladdin Group (food e-commerce) becomes a global partner of Manchester United

Aladdin Group, owner and manager of the Malaysian e-commerce site AladdinStreet.com, has become a global partner of Manchester United FC (Premier League), on 01/03/2017. AladdinStreet.com is "the world’s first dedicated premium quality products and Halalan Toyyiban focused e-marketplace", launched…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88496
• Published on 07/03/17 at 18:31
©  Real Madrid
LaLiga: CaixaBank becomes a regional partner of Real Madrid in Spain and Portugal (2017-2020)

The Spanish bank CaixaBank has becomes an official partner of Real Madrid CF (LaLiga Santander), on 02/03/2017. This third level partnership in the sponsorship hierarchy of the club covers the remainder of the current season and the next three (until 2019-20). As part of the agreement, CaixaBank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 88437
• Published on 06/03/17 at 18:35
©  Juventus
Serie A TIM: Ballr (fantasy football games) becomes a regional partner of Juventus in Asia

Ballr, a free application for live fantasy football games (simulation games), has become a regional partner of Juventus (Serie A TIM) in Asia, on 02/03/2017. The countries covered by the agreement are China, Vietnam, Indonesia, Malaysia, Singapore, and Thailand. This is a fourth level partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88454
• Published on 06/03/17 at 14:50