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©  Formule E
Formula E: Qatar Airways official partner and title sponsor of the ePrix in Paris and New York

The airline Qatar Airways has become an official partner and title sponsor of the ePrix of Paris and New York, announced the FIA Formula E, the world championship of electric car racing, on 04/05/2017. this is a second level partnership in the sponsorship hierarchy of the Formula E. The Qatar…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Sponsors - Partners
• Article # 92899
• Published on 09/05/17 at 09:39
©  Sèleco
Serie A TIM: Séléco (televisions) becomes main shirt sponsor of SS Lazio until 2017-18 (€4m/year)

Séléco, an Italian manufacturer and distributor of televisions, has become the main shirt sponsor of SS Lazio (Serie A TIM), on 02/05/2017. This partnership runs to the end of the 2017-18 season, "with an option to extend for several seasons," said the club. The annual amount is €4m, "with various…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 92858
• Published on 05/05/17 at 11:00
©  Beko
FC Barcelona: partner Beko (household appliances) to allow 22 fans to play a game at Camp Nou

Beko, the Turkish brand of home appliances, a partner of FC Barcelona (LaLiga Santander), is launching the #Time2Play contest, which will allow 22 random fans to play a game on the pitch of the Camp Nou (99,354 capacity) in June 2017, announced the club on 25/04/2017. Beko has been a "premium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 92423
• Published on 04/05/17 at 19:00
©  Orange
UEFA: sale of the sponsorship rights to 2018-2022 international competitions for three categories

On 01/05/2017, UEFA launched the sales process for the sponsorship rights to national team competitions organised over the 2018-2022 period or three categories of advertisers. The sectors of activity considered are: • Logistics• Telecommunications• Food / RestaurantsRights include Euro 2020 and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 92561
• Published on 04/05/17 at 10:44
©  LaLiga
LaLiga: SportPesa (betting) becomes a regional partner of the Spanish League in Africa until 2020

The Kenyan sports betting operator SportPesa has become a betting partner of LaLiga in Africa, on 26/04/2017. This partnership, in the 4th level of the sponsorship hierarchy of the league, extends over a period of three years, until 2020. "the agreement will help LaLiga grow and get closer to its…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 92322
• Published on 03/05/17 at 18:37
©  RCD Espanyol
RCD Espanyol: Rastar Group announces a Chinese video game as shirt sponsor for the Catalan derby

Rastar Group, a Chinese company specialising in the manufacture of remote-controlled and miniature cars, has partnered with the RCD Espanyol (LaLiga Santander) by selling its main shirt sponsorship space to a Chinese video game, "Dragon Flame"), for the one game of the Catalan derby against FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 92553
• Published on 03/05/17 at 16:29
©  AFC Bournemouth
Premier League: Umbro to succeed JD Sports as kit supplier to AFC Bournemouth (2017-2022)

The American brand (of British origin) Umbro will succeed the British sports equipment manufacturer JD Sports as the official kit supplier to AFC Bournemouth (Premier League) from the season 2017-18, announced on 26/04/2017. The contract covers a period of five seasons, until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 92422
• Published on 03/05/17 at 13:00
©  Arsenal.com
Premier League: Arsenal launch its application on Alexa, artificial intelligence designed by Amazon

Arsenal FC (Premier League) have launched its application on Alexa, the artificial intelligence designed by Amazon and available on the Amazon Echo and Echo Dot devices, on 21/04/2017. The use of this application, known as skill, is available in the United Kingdom and the United States. "The…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 92428
• Published on 03/05/17 at 12:00
©  UEFA
UEFA: sale of licensing rights in five categories for club competitions in 2018-2021

The sales process for the licensing rights in several product categories for club competitions organised by UEFA for the 2018-2021 period began on 26/04/2017, the governing body of European football announced on the same day.Five categories of products are open for proposals: • White Label Watch…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 92276
• Published on 02/05/17 at 13:15
©  MAN
Ice Hockey: MAN (coaches) becomes official partner of the 2017 World Championship

MAN has become an official partner of the 2017 Ice Hockey World Championship, announced the German manufacturer of trucks, coaches, and commercial vehicles on 26/04/2017. As part of the agreement, MAN will provides 20 Lion's Coach model coaches in total, for the 16 teams of the tournament and the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 92346
• Published on 02/05/17 at 11:30