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©  Schalke 04
Bundesliga: Allyouneed Fresh (online grocery) shirt sleeve sponsor of Schalke 04 (2017-2021)

Allyouneed Fresh, a German online supermarket specialising in food distribution, has become a partner and the shirt sleeve sponsor of FC Schalke 04 (Bundesliga) on 17/05/2017. This partnership will begin in 2017-18, and run until the end of 2020-21, for a duration of four seasons. The total…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 93895
• Published on 23/05/17 at 16:30
©  Borussia Dortmund
Bundesliga: bwin (betting) to become "champion" partner (2nd level) of Borussia Dortmund (2017-21)

bwin, a sports betting operator which belongs to the British group GVC Holdings, has become a "champion" partner of Borussia Dortmund (Bundesliga), on 16/05/2017. This 4-year partnership, in the second level of the club's sponsorship hierarchy, will extend until the end of the 2020-21 Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 93899
• Published on 23/05/17 at 16:20
©  Liverpool FC
Premier League: New Balance launches a pair of trainers in Liverpool FC colours

New Balance and Liverpool FC (Premier League) have launched the New Balance LFC 247s, a pair of trainers in the colours of the club, on 18/05/2017. New Balance has been the equipment supplier of Liverpool FC since the 2015-16 season. The contract extends until the end of the 2017-18 season for an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 94051
• Published on 22/05/17 at 14:55
©  Cleveland Cavaliers
NBA: Goodyear (tyres) to become jersey sponsor of the Cleveland Cavaliers from 2017-18

The American tyre group Goodyear will become the jersey sponsor of the Cleveland Cavaliers (NBA) from the 2017-18 season, announced the American basketball franchise on 15/05/2017. The financial terms of the contract were not disclosed, but the annual amount is estimated to be between $7m to $10m…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93941
• Published on 22/05/17 at 14:20
©  Puma
Puma: sports equipment manufacturer launches "Netfit" technology, a customisable lacing system

The German sports equipment manufacturer Puma has launched "Netfit" technology, a customisable lacing system, on 16/05/2017. "The system enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, users will now have complete control and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 93936
• Published on 22/05/17 at 13:40
©  LaLiga Santander
Spanish Grand Prix: Banco Santander uses ex-footballers of LaLiga and Ferrari drivers to promote GP

The Spanish bank Banco Santander has organised the "Santander Challenge" on the Barcelona circuit (ESP) in the build-up for the Spanish Grand Prix (12-14/05/2017), on Thursday 11/05/2017. The bank, a partner of the Scuderia Ferrari and the title sponsor of LaLiga (LaLiga Santander), brought…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 93998
• Published on 22/05/17 at 09:50
©  Turkish Airlines
UEFA: sales process launched for airlines to aquire commercial rights to the European cups

UEFA has invited airlines and companies in the airline sector to become commercial partners of the Champions League and/or the Europa League, announced the governing body of European football on 17/05/2017. The procedure is managed by TEAM Marketing AG, the Swiss agency that markets the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 93907
• Published on 19/05/17 at 11:49
©  Stoke City
Premier League: Top Eleven (mobile game) official shirt sleeve sponsor of Stoke City from 2017-18

Top Eleven, football management simulation game for mobile platforms, has become the shirt sleeve sponsor of Stoke City FC (Premier League), on 16/05/2017. The contract starts from 2017-18, and will span "several seasons," said the English club. The partnership was brokered by the sports marketing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 93835
• Published on 18/05/17 at 16:20
©  Getty Images AUDI AG
2017 Audi Cup: Infront Sports & Media becomes marketing partner of the competition

Infront Sports & Media has become the official marketing partner of the Audi Cup, a pre-season tournament organised at the Allianz Arena in Munich (75,000 seats, GER) on 01 and 02/08/2017, announced the media rights and marketing agency on 12/05/2017.As a part of this partnership, Infront Sports …
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 93751
• Published on 18/05/17 at 12:15
©  CIO
IOC: Omega (watchmaker) extends as Olympic TOP Partner until 2032

The Swiss watchmaker Omega has extended as a global Olympic TOP Partner with the IOC, announced the two partners on 15/05/2017. This extension of the partnership, in the first level in the sponsorship hierarchy of the IOC, runs until 2032, an extension of 12 years, whereas the initial contract was…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93754
• Published on 18/05/17 at 11:15