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West Ham United: shirt sponsor Betway does a "Gogglebox" video to review the club's season

West Ham United FC (Premier League) and their main shirt partner, the betting operator Betway, have launched a video activation based on the popular British reality chat show "Gogglebox" to celebrate the London club's first season in the London Stadium, on 18/05/2017."Gogglebox" is a reality show…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 94376
• Published on 29/05/17 at 18:42

Bundesliga: Deutsche Börse (trading) becomes shirt sleeve sponsor of Eintracht Frankfurt (2017-20)

The German group Deutsche Börse, a financial market operator which manages the activities of the Frankfurt Stock Exchange, has become the financial centre partner and shirt sleeve sponsor of Eintracht Frankfurt (Bundesliga), on 23/05/2017. This three year deal is in the third level of the club's…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94489
• Published on 29/05/17 at 17:00

Champions League: Nike Football launches "Time to Shine" boots pack for the 2016-17 final

The American manufacturer Nike has launched the "Time to Shine" pack, which includes seven models of boots in orange and purple colours, on 22/05/2017. "The boots will be worn on pitch on 03/06/2017, and will be available at retail on 25/05/2017," said the sports equipment manufacturer.Cristiano…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 94320
• Published on 29/05/17 at 13:14

Premier League: AIA (insurance) extends shirt sponsorship of Tottenham Hotspur until 2021-22

The Hong Kong insurance company AIA, a major partner and main shirt sponsor of Tottenham Hotspur FC (Premier League), has extended its partnership for another three years, announced the club on 25/05/2017. This contract, in the first level of the club's sponsorship hierarchy, will extend until the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94394
• Published on 29/05/17 at 09:30

Premier League: Joie (childcare products) to become Liverpool FC's "family" partner (2017-2020)

Joie, a British manufacturer and distributor of childcare products, became the "family" partner of Liverpool FC (Premier League), on 16/05/2017. This "family" partnership, the first in the club's history, will be in the second level of the club's sponsorship hierarchy, and will take effect from…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94289
• Published on 26/05/17 at 16:20

Chinese Super League: title sponsor Ping An (insurance) extends until 2022 for €130m (€25.8m/year)

The Chinese company Ping An (bank and insurance) has extended as the title sponsor of the CSL for five additional seasons, announced the Chinese professional football league on 22/05/2017. This partnership, which is in the first level in the sponsorship hierarchy of the league, covers the 2018 to…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94195
• Published on 26/05/17 at 09:40

Manchester City: Carlsberg (beer brand) becomes a regional partner in the United States until 2018

The Danish beer brand Carlsberg, via St Killian Importing, the importer of the Danish beer in the United States, has become a regional partner of Manchester City FC (Premier League) in the United States, on 19/05/2017. This partnership, in the second level of the club's sponsorship hierarchy, will…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94194
• Published on 24/05/17 at 18:27

LaLiga Santander: Nef (real estate) to become regional partner of Barcelona in Turkey, until 2018-19

The Turkish real estate company Nef has become a regional partner of FC Barcelona (LaLiga Santander) in Turkey, on 18/05/2017. This partnership, in the fourth level of the club's sponsorship hierarchy, will run until the end of the 2018-19 season, "with an option to extend the contract by one…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94193
• Published on 24/05/17 at 18:26

LaLiga: New Balance succeeds Nike as the equipment supplier to Athletic Club Bilbao (2017-2023)

The American sports equipment manufacturer New Balance has succeeded its counterpart Nike as the official equipment supplier to Athletic Club Bilbao (LaLiga Santander), announced the Basque club on 22/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will span six…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94221
• Published on 24/05/17 at 10:44

Europa League title allows Manchester United to maintain kit supplier deal with adidas at £75m

Manchester United FC (Premier League) won the 2016-17 Europa League final, 2-0, over AFC Ajax (Eredivisie), on Wednesday, 24/05/2017 at the Friends Arena (50,653 capacity) in Solna (near Stockholm, SWE), at 20:45 CET.Manchester United thus qualify directly into the group stage of the 2017-18…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 94204
• Published on 23/05/17 at 18:49