Filter by domain
Filter by year
Filter by month
©  Everton FC
Premier League: Chang (beer) will cease to be Everton's shirt sponsor at the end of 2016-17

On 09/05/2017, Everton FC (Premier League) officialised the end of its main shirt sponsorship contract with the Thai beer brand Chang at the end of the 2016-17 season. Chang, a Thai beer brand from Thaibev, has been a major partner and Everton's main shirt sponsor since the 2004-05 season, with an…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93373
• Published on 15/05/17 at 18:22
©  UEFA
UEFA: sale of licensing rights in six categories for 2018-2021 club competitions

UEFA has launched the sales process for the licensing rights in several product categories for club competitions organised by the body for the 2018-2021 period, starting from 12/05/2017, the European football confederation announced on the same day.Six product categories are open to tenders: …
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93452
• Published on 15/05/17 at 12:35
©  SSC Napoli
Serie A TIM: Napoli collaborate with Tinder (dating app) to allow four fans to meet a player

Tinder, a dating application based on geographical proximity, and SSC Napoli (Serie A TIM) are collaborating by allowing four club fans to meet, via the application, club player and the Polish international striker Arkadiusz Milik, announced the club on 03/05/2017. This initiative celebrates the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 93179
• Published on 12/05/17 at 12:39
©  World Rugby
Rugby: Land Rover (automobiles) becomes a worldwide partner of the 2019 Rugby World Cup

The British automobile brand Land Rover has becomes a worldwide partner (first level) and official car of the 2019 Rugby World Cup (hosted in Japan, from 20/09 to 02/11/2019) on 03/05/2017. Land Rover already had the same status during the 2011 and 2015 Rugby World Cup events, the latter being…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93273
• Published on 12/05/17 at 11:30
©  Séville FC
LaLiga Santander: ZTE (smartphones) extends its partnership with Sevilla FC until 2018-19

ZTE, a Chinese provider of telecom equipment (notably smartphones) and network solutions, has extended its partnership with Sevilla FC (LaLiga Santander) for two additonal seasons, on 03/05/2017. This partnership, in the second level in the sponsorship hierarchy of the club, now extends until the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93034
• Published on 11/05/17 at 17:40
©  Borussia Dortmund
Bundesliga: Puma to allow 30 fans to write a message on the shirt of Borussia Dortmund

The German sports equipment brand Puma, partnered with Borussia Dortmund (Bundesliga), has launched the "My Message - My Emotion - My Shirt" operation, which will allow 30 fans to to display the message of their choice inside the neck of the shirt designed by Puma for next year, the 2017-18…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 93181
• Published on 11/05/17 at 17:00
©  Manchester City
Premier League: Eaton (energy) becomes a partner of Manchester City in the UK for "several years"

Eaton, an Irish company specialising in electric, hydraulic, and mechanical power management, has become an official partner of Manchester City FC (Premier League) in the UK, on 04/05/2017. This partnership, in the second level in the sponsorship hierarchy of the club, is for "several years"…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93041
• Published on 10/05/17 at 17:09
©  FIFA
FIFA: Qatari airline Qatar Airways becomes an official partner until 2022

The Qatari airline Qatar Airways has become a "FIFA Partner", the highest level in the sponsorship structure of the international federation, for a five-year term (including the 2022 World Cup) on 07/05/2017. The amount of the partnership has not been revealed, but it is "a major sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 93039
• Published on 10/05/17 at 16:40
©  SPFL
SPFL: Ladbrokes (betting) extends with the Scottish League for 2017-18 for £2m (press)

The British sports betting operator Ladbrokes will extend its title partnership with the SPFL, British media reported on 27/04/2017. The new first level contract in the sponsorship hierarchy of the Scottish Professional Football League would now extend until the end of the 2017-18 season, with an…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 92544
• Published on 09/05/17 at 18:07
©  Eintracht Francfort
Eintracht Frankfurt: beer brand Krombacher gives shirt space to its brand Vitamalz, for 06/05/2017

The German beer brand Krombacher has activated its partnership with Eintracht Frankfurt (Bundesliga) by giving its main shirt sponsorship space to its non-alcoholic beer brand Vitamalz for the match against VfL Wolfsburg (Matchday 32 of the Bundesliga) on Saturday, 06/05/2017 (kick-off at 15:30…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 92894
• Published on 09/05/17 at 18:06