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©  Barilla
Tennis: Swiss Roger Federer becomes ambassador of the Italian group Barilla for the "long-term"

The Swiss tennis player Roger Federer has become a brand ambassador of the Italian food group Barilla, on 05/05/2017. Federer's contract is a "long-term agreement," said the Italian group."Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 93627
• Published on 18/05/17 at 10:10
©  Havas Sports & Entertainment
Havas Sports & Entertainment: A. Pénicaud, C. Bal, and A. Courbon promoted within the agency

Havas Sports & Entertainment, the sports marketing and entertainment agency of French communication group Havas, announced three promotions within its organisation on 15/05/2017.Augustin Pénicaud (37 years old), has been promoted to associate director, in charge of coordinating the strategy of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 93750
• Published on 17/05/17 at 18:15
©  FC Bruges
Jupiler Pro League: Macron succeeds Nike as equipment supplier to Club Brugge KV (2017-2020)

The Italian sports equipment manufacturer Macron will succeed Nike as the official equipment supplier to Club Brugge KV (Jupiler Pro League) from 2017-18 onwards, announced the club on 07/05/2017. The agreement covers a period of three seasons, until the end of the 2019-20 season. Nike had been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 93171
• Published on 17/05/17 at 17:50
©  FC Nantes
Ligue 1: shirt sponsor Synergie (human resources) extends with FC Nantes (2018-2021)

The human resources management company Synergie has extended, for three seasons, its main shirt sponsorship partnership with FC Nantes (Ligue 1), on 14/05/2017. The new contract, which begins with the 2018-19 season, extends until 2020-21. Synergie has been a partner of FC Nantes since 1972, and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93628
• Published on 17/05/17 at 17:48
©  Newcastle United
Premier League: Fun88 (sports betting) to be main shirt sponsor of Newcastle United (2017-2020)

The Asian sports betting and gaming company Fun88 has become the main shirt sponsor of Newcastle United FC (Championship), on 15/05/2017. The 3-year partnership, which is at the first level of the club's sponsorship hierarchy, will come into effect from 2017-18 and will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 93725
• Published on 17/05/17 at 17:00
©  Coca-Cola
UEFA: sale of sponsoring rights to 2018-2022 international competitions, for two categories

On 15/05/2017, UEFA launched the sales process for the sponsorship rights to national team competitions organised by the European confederation over the 2018-2022 period for two categories of advertisers. The sectors of activity concerned are: • Soft drinks and snacks; • Sports apparel. These…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 93583
• Published on 17/05/17 at 14:40
©  Everton FC
Premier League: SportPesa (sports betting) to become main shirt sponsor of Everton FC from (2017-22)

The Kenyan sports betting operator SportPesa has become the main partner and main shirt sponsor of Everton FC (Premier League), on 15/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will take effect from 2017-18 and extend until the end of 2021-22 season, which…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 93624
• Published on 17/05/17 at 09:39
©  Ajax
AFC Ajax: Aegon (insurance) extends its partnership until 2018-19, but decreases its commitment

The Dutch insurance company Aegon is downgrading its partnership with AFC Ajax (Eredivisie) from official sponsor to official supplier from 2017-18, the club announced on 09/05/2017. This contract, which is in the fourth level of the club's sponsorship hierarchy, has been extended until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93510
• Published on 16/05/17 at 17:55
©  World Rugby
Rugby: French bank Société Générale becomes a global partner of the 2019 World Cup

The French bank Société Générale has become one of the global partners (first level) and the official bank of the 2019 Rugby World Cup, on 09/05/2017. Société Générale has been a partner of the Rugby World Cup since the second edition in 1991."Societe Generale is thus associating its name with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93538
• Published on 16/05/17 at 10:59
©  Puma
Puma: French freestyle team "Footstyle" becomes ambassador of the German equipment manufacturer

The French freestyle team "Footstyle" has become an official ambassador of the German sports equipment manufacturer Puma on 06/05/2017. This partnership takes place 10 days after the one that concluded with "Lisa Freestyle", a young French freestyler, who became the ambassador of Puma on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 93516
• Published on 16/05/17 at 09:50