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©  SA Rugby
Rugby: MTN (telecom) becomes main shirt sponsor of South Africa (2017-2020)

MTN, a South African telecom company, has become the main sponsor of SA Rugby and the shirt sponsor of the South Africa rugby union team, said the South African Rugby Union on 09/06/2017. The three-year deal began with the first appearance of the MTN logo on the Springboks shirt during their test…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 95693
• Published on 14/06/17 at 14:50
©  Red Bull Racing
Formula 1: the Twitter and Facebook communities of the 10 construction teams (June 2017)

The 10 construction teams of the 2017 Formula 1 World Championship have a cumulative 10.182 million followers on the social network Twitter, on 13/06/2017. The follower base of these teams grew by 225,485 units (+2.3%) from 01/05/2017 to 13/06/2017. Red Bull Racing (+58,197 followers) and Scuderia…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Marketing - Communication
• Article # 95746
• Published on 14/06/17 at 13:30
©  Standard.be
Jupiler Pro League: New Balance succeeds Kappa as the kit supplier of Standard de Liège

The American sports equipment manufacturer New Balance has succeeded the Italian sportswear brand Kappa as the kit supplier of Standard de Liège (Jupiler Pro League) from 2017-18, announced the club on 08/06/2017. Kappa was the club's kit supplier since 2015-16. As part of this partnership, "the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 95694
• Published on 14/06/17 at 11:40
©  n/a
All the latest shirt sponsor changes and agreements for the 2017-18 season

While the European football season may be winding down, "sponsorship season" is only just beginning. With many contractual agreements set to an expiration date of June 30th of each year, the summer months of the calendar - in addition to being the main player transfer window - also serves as a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 95242
• Published on 13/06/17 at 18:30
©  Girondins de Bordeaux
Ligue 1: Winamax (sports betting) extends partnership with FC Girondins de Bordeaux until 2018-19

Winamax, a sports betting and online poker operator, has extended its partnership with FC Girondins de Bordeaux (Ligue 1) for two seasons (2017-18 and 2018-19), on 08/06/2017. Winamax has been a partner of the Bordeaux club since 2015-16.Winamax logo will be displayed on the front left side of…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting, …
• Article # 95525
• Published on 13/06/17 at 17:40
©  Nike
Roland-Garros: Nike celebrates Rafael Nadal's 10th title with limited edition t-shirts and shoes

The American brand Nike has celebrated the 10th title of the Spanish tennis player Rafael Nadal in Roland-Garros with a promotional video, and marketed limited edition t-shirts and shoes to celebrate this occasion, on 12/06/2017. Rafael Nadal won his 10th French Open title against Switzerland's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 95616
• Published on 13/06/17 at 16:40
©  Mastercard
Rugby: Mastercard (payment solutions) to be the 6th and last global partner of the 2019 World Cup

Mastercard, the American payment solutions company, will become a global partner (1st level) of the Rugby World Cup 2019, announced World Rugby on 07/06/2017. Mastercard will benefit from the status as the official bank card and payment system of the competition, to be held in Japan from 20/09 to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 95522
• Published on 13/06/17 at 16:00
©  Monster
Juventus: Argentinian Paulo Dybala becomes brand ambassador of Monster headphones

The Argentine international Paulo Dybala has become the brand ambassador of Monster, an American headphone and audio equipment company, on 05/06/2017. A product collection especially dedicated to the Juventus (Serie A TIM) player will be marketed."Working with Noel and the Monster team is a great…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 95524
• Published on 12/06/17 at 18:00
©  EA Sports
Video Gaming: Cristiano Ronaldo (POR, Real Madrid) to be on the cover of the FIFA 18 video game

Cristiano Ronaldo, the Real Madrid CF striker (LaLiga Santander), will appear on the cover of the FIFA 18 video game, announced the editor of the EA Sports game on 05/06/2017. The Portuguese international was named as the ambassador of the EA Sports franchise for the FIFA 18 game for the first…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 95409
• Published on 12/06/17 at 17:57
©  Würenbacher
Borussia Dortmund: Würenbacher (beer) becomes a regional partner in China until 2019

The German beer company Würenbacher has become a regional partner of Borussia Dortmund (Bundesliga) in China, on 01/06/2017. This partnership will run for two years until 2019 and has made Würenbacher the "official beer" of the club in China. The agreement was brokered by the sports marketing…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 95348
• Published on 09/06/17 at 16:34