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©  Arsenal
Arsenal FC: MBNA (credit cards) activates partnership as three players help a young fan do homework

The British credit card company MBNA has activated its partnership with Arsenal FC (Premier League) by sending three players of the club to help a young boy do his homework, the English club said on 26/05/2017.MBNA, a regional partner of Arsenal in the UK since 2004, has tasked players Olivier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 94849
• Published on 05/06/17 at 17:55
©  NZR
Rugby: adidas extends kit sponsorship of New Zealand Rubgy for four more years (2020-2023)

The German sports equipment manufacturer adidas has extended its kit sponsorship with NZR (New Zealand Rugby) and as a main partner of the "All Blacks" for four more years (2020-2023), on 31/05/2017.adidas has been the "All Blacks" kit supplier since 1999. The amount of the current deal, which…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 95058
• Published on 05/06/17 at 17:05
©  Le Coq Sportif
French Rugby: Le Coq Sportif to succeed adidas as the kit supplier to the FFR for 2018-2024 (press)

The French sports equipment brand Le Coq Sportif has won the bid to be the kit supplier of the French national rugby union team and the 7s team for the 2018-2024 cycle, according to French media group RMC Sport on 03/06/2017. The FFR steering committee, who met on the same day, preferred this bid…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 95059
• Published on 05/06/17 at 16:25
©  Bayern TV
Bundesliga: Tipico (sports betting) extends its partnership with Bayern Munich until 2020-21

The sports betting operator Tipico has extended its platinum partnership with FC Bayern Munich (Bundesliga), on 31/05/2017. This partnership, in the second level of the club's sponsorship hierarchy, will run until the end of the 2020-21 season, an extension of two seasons, as the initial contract…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 94804
• Published on 02/06/17 at 17:45
©  Juventus
Champions League: Juventus open a fan-zone in Cardiff before the final on 03/06/2017

Juventus (Serie A TIM) have opened a fan-zone with games and activations for its fans in Cardiff (Wales), in an initiative put to place by the Italian club on the occasion of the Juventus - Real Madrid CF (LaLiga Santander), 2017 Champions League final, to be held at the Principality Stadium in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 94910
• Published on 02/06/17 at 17:30
©  Angers SCO
Ligue 1: Le Gaulois (poultry) to sponsor the away shirt of Angers SCO (2017-2019)

Le Gaulois, a food company specialising in French poultry, has become a major partner and the sponsor of Angers SCO (Ligue 1) main shirt for away games, on 26/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will take effect from the 2017-18 season and will run…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94656
• Published on 02/06/17 at 10:59
©  Tag Heuer
2017 International Champions Cup: Tag Heuer (watchmaker) official watch of the American edition

The Swiss watchmaker Tag Heuer has become the official sponsor of the US-based portion of the 2017 International Champions Cup, a pre-season friendly tournament scheduled in the USA, China, and Singapore, announced its organisers, Relevent Sports and Catalyst Media Group, on 23/05/2017. The…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94685
• Published on 01/06/17 at 18:40
©  Schalke 04
Schalke 04: AOK (health insurance) extends "health" partnership until 2020 and expands to eSports

AOK Nordwest, the regional branch of the German health insurance AOK Gesundheitskasse, will extend its "health" partnership with FC Schalke 04 (Bundesliga) for an additional season, and will also be expanding its commitment to become the main partner of the club's eSports team, on 23/05/2017.The…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 94709
• Published on 01/06/17 at 18:38
©  FAI
FAI: New Balance (USA) replaces Umbro as the kit supplier of the Irish Football Association

The American sports equipment brand New Balance will replace Umbro, a American brand of British origin, as the official kit supplier of the Irish national football team, announced the Football Association of Ireland on 26/05/2017. This partnership, which will be in the first level of FAI's…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 94791
• Published on 01/06/17 at 14:44
©  FIFA
FIFA: the Chinese smartphone manufacturer Vivo becomes a partner of the 2018 and 2022 World Cups

Vivo, a Chinese smartphone manufacturer, has become a partner of the 2018 World Cup, the 2022 World Cup, and the 2017 Confederations Cup, announced FIFA on 31/05/2017. This partnership is in the second level of the intenational body's sponsorship hierarchy. Vivo will become the third Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 94773
• Published on 01/06/17 at 11:49