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©  CIO
IOC: Intel (IT and electronics) becomes "TOP" worldwide partner (1st level) until 2024

Intel Corporation, a US company specialising in IT and electronics, has become a "TOP" worldwide partner to the IOC (1st level) until 2024, announced the International Olympic Committee on 21/06/2017. The seven-year partnership has been valued at $400m ($357.3m on 26/06/2017) by US specialised…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 96620
• Published on 27/06/17 at 13:00
©  Eintracht
Bundesliga: Indeed (job search) new main shirt sponsor of Eintracht Frankfurt (2017-2020)

Indeed, an American digital job search platform, has become the main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2017-2020), on 23/06/2017. The agreement is valued by the German media at €6.7m annually, or €1.2m (+21.8%) more than the German beer brand Krombacher paid to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 96596
• Published on 27/06/17 at 09:25
©  AFC Bournemouth
Premier League: M88 (sports betting) becomes main shirt sponsor of AFC Bournemouth until 2018-19

M88, the online sports betting and gambling operator in Asia, has become the main shirt sponsor of AFC Bournemouth (Premier League), on 21/06/2017. This partnership, in the first level of the club's sponsorship hierarchy, will extend until the end of the 2018-19 season, a period of two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 96512
• Published on 26/06/17 at 18:11
©  The FA
The FA: partnerships with sports betting operators to discontinue, including deal with Ladbrokes

The FA, the English Football Federation, will be ending its sponsorship agreements with sports betting operators, announced the body on 22/06/2017. This decision will result in the early termination of the contract with the UK operator Ladbrokes, signed on 03/06/2016 for several years and valued…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Rights Acquisitions, …
• Article # 96582
• Published on 26/06/17 at 16:55
©  D.R.
Serie A TIM: Getty Images becomes the exclusive photographicagency of Juventus

The American photography agency Getty Images has become the exclusive photographic agency of Juventus (Serie A TIM), and the official and exclusive sports photographic agency for the distribution of club's photos, on 19/06/2017. The partnership will start on 01/07/2017."The agreement with Getty…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 96551
• Published on 26/06/17 at 11:40
©  LaLiga
Spain: LaLiga and Mahou (beer brand) launched a competition to win a free 2017-18 season ticket

The Spanish beer brand Mahou Cinco Estrellas, an official partner to the LaLiga (2nd level), and the Spanish professional football league had launched a competition to win a free season ticket to a LaLiga Santander or LaLiga 1|2|3 club for the 2017-18 season, on 13/06/2017. The participants had to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 96549
• Published on 26/06/17 at 11:00
©  Puma
Puma: new football boot model "Puma One" for young all-round footballers

The German sports equipment manufacturer Puma will launch its new football boot model, the "Puma One", which targets young all-round footballers, on 17/06/2017. "Today’s players are not good at one thing. They are good at a lot of things. With that in mind we set out to design something that would…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 96450
• Published on 23/06/17 at 17:30
©  Minnesota Timberwolves
NBA: Fitbit (activity trackers) becomes jersey sponsor of Minnesota Timberwolves from 2017-2020

Fitbit, a US company specialising in portable activity trackers, has become the jersey sponsor of the Minnesota Timberwolves from the 2017-18 season, announced the NBA franchise on 20/06/2017. Fitbit also enjoys the status of official "portable technology" and "sleep tracer" partner. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 96451
• Published on 23/06/17 at 16:00
©  OL
Naming of Parc OL: OL Group confirms that discussions are underway with Groupama

"Following press rumours, OL Group can confirm that discussions are underway with Groupama, as with other companies, about the possibility of a naming right contract to Parc OL," said the holding company of Olympique Lyonnais (Ligue 1 Conforama) on 20/06/2017. Several press articles published on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 96358
• Published on 23/06/17 at 09:30
©  Orlando Magic
NBA: Walt Disney World Resort (attraction park) to sponsor the Orlando Magic jersey for 2017-2020

Walt Disney World Resort (Orlando, Florida) has expanded its partnership with the Orlando Magic and will become the jersey sponsor to the NBA franchise from the 2017-18 season on 20/06/2017. It will be a commitment of three seasons (2017-2020), the maximum duration of the experimental programme of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 96366
• Published on 22/06/17 at 16:40