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©  RCS
Ligue 1 Conforama: Alila (real estate) official supplier of RC Strasbourg from 2017-18

Alila, a Lyon-based real estate development group specialising in subsidised and intermediate housing, has become an official partner of Racing Club Strasbourg Alsace (Ligue 1 Conforama) from the 2017-18 season, on 30/11/2017. Alila has the status of official supplier, the fourth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication
• Article # 107704
• Published on 04/12/17 at 10:20
©  FFF
FFF: Volkswagen (automobiles), major partner of the Federation since 2014, extends until 2023

The German automobile manufacturer Volkswagen has extended its partnership with the French Football Federation (FFF) for a period of five years (from 01/08/2018 to 30/06/2023), on 30/11/2017. Volkswagen has been a first level major partner in the sponsorship hierarchy of the French Football…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 107657
• Published on 04/12/17 at 08:41
©  Taittinger
Russia 2018 and France 2019: Taittinger, official champagne of the Men's and Women's World Cups

Taittinger will be the official champagne of the 2018 Men's World Cup in Russia and the 2019 Women's World Cup in France, announced the French champagne house on 30/11/2017. Taittinger extended its partnership with FIFA in 2016 for four years (until 2020). As was the case for the 2013…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 107632
• Published on 01/12/17 at 12:49
©  atalanta.it
Serie A TIM: Atalanta Bergamasca Calcio partners with UCI Cinemas for the 2017-18 season

UCI Cinemas Italia, the Italian subsidiary of the UK cinema group, has become a partner of Atalanta Bergamasca Calcio (Serie A TIM) until the end of the 2017-18 Serie A TIM season, announced the club on 20/11/2017. "The agreement allows Atalanta subscribers to benefit from two tickets per day at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 107612
• Published on 01/12/17 at 10:59
©  Real Betis
LaLiga: Green Earth (ecological project) becomes main partner of Real Betis Balompié for 2017-18

Green Earth, an ecological project developed by the Costa-Rican-based Avalon Life (a data "mining" company for the transaction authentication of "Dash", a digital cryptocurrency), has extended its agreement and become a main partner of Real Betis Balompié (LaLiga Santander) at least until the end…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Social Responsibility, Sponsors - Partners
• Article # 107490
• Published on 30/11/17 at 18:06
©  UEFA
Champions League: Banco Santander (bank, ESP) becomes official partner until 2021

The Spanish bank Banco Santander has become an official partner of the Champions League for the 2018-2021 cycle, announced UEFA on 29/11/2017. This is a first level of partnership in the sponsorship hierarchy of the Champions League. The partnership also includes the 2018, 2019, and 2020 editions…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 107523
• Published on 30/11/17 at 12:39
©  S.S. Lazio Facebook
Serie A TIM: Wiko (smartphones) premium partner of SS Lazio until the end of the 2017-18 season

Wiko, a French brand of smartphones, has become a premium partner of SS Lazio (Serie A TIM) until the end of the 2017-18 season, announced the Roman club on 22/11/2017. The monetary amount of the deal has not yet been disclosed.As part of the deal, Wiko will gain visibility on the LED advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 107398
• Published on 29/11/17 at 17:34
©  Nivea
LaLiga Santander: Nivea Men (hygiene products) and Real Madrid extend into a global partnership

Nivea Men (hygiene products), a brand of the German group Beiersdorf AG, and Real Madrid CF (LaLiga Santander) have extended their partnership, which began in 2013, for five additional years until 2022, and become a global partner in a deal that will span 70 countries, the two parties announced on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 107474
• Published on 29/11/17 at 16:05
©  Tudor_WR
Rugby: Tudor (watchmaker) the official timekeeper of World Rugby competitions until 2023

Tudor, a brand of the Swiss watch group Rolex, has become the official timekeeper of World Rugby competitions, for seven years until the 2023 World Cup, announced World Rugby on 26/11/2017. "The seven-year deal is the biggest of its kind for the international federation and will see Tudor become…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 107420
• Published on 29/11/17 at 09:39
©  @valenciacf
LaLiga Santander: Sesderma (dermo-cosmetics) becomes sleeve sponsor of Valencia CF for 2017-2019

Sesderma, a company specialising in the manufacture of dermo-cosmetic products, has become a "premium plus" partner of Valencia CF (LaLiga Santander) for two seasons, until 2018-19, announced the Spanish club on 24/11/2017. Sesderma, headquartered in Valencia (Spain), has the status of premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 107263
• Published on 28/11/17 at 18:07