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©  Atletico de madrid
LaLiga Santander: Plus500 (broker) extends as shirt sponsor of Atlético de Madrid until 2020-21

Plus500, a Cyprus-based financial broker, has extended as the shirt sponsor of Club Atlético de Madrid's (LaLiga Santander) for three years, until the end of the 2020-21 season, announced the club on 16/11/2017. Plus500 has been Atlético's shirt sponsor since the 2015-16 season, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Legal, …
• Article # 106544
• Published on 17/11/17 at 11:25
©  Hugo Boss_Formula E
Formula E: Hugo Boss (fashion) becomes official tailor from 2017, ends partnership with Formula 1

Hugo Boss, the German luxury fashion house, has become the "official tailor" of the Formula E World Championship for electric car racng, said Formula E on 13/11/2017. Hugo Boss has gained the status of official partner, in the second level in the sponsorship hierarchy of the Formula E. "Launching…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 106261
• Published on 15/11/17 at 17:18
©  ATP_Rolex
Tennis: Rolex (watchmaker), gold partner of the ATP World Tour, extends until 2020

"The ATP and Rolex have announced a multi-year extension of their partnership. The agreement sees Rolex continue as the Official Timekeeper of the ATP World Tour, as well as the season-ending Nitto ATP Finals at The O2 in London, through to 2020," said ATP on 14/11/2017.This is a third level…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 106302
• Published on 15/11/17 at 15:14
©  Levante UD
Spain: CaixaBank extends with Girona, Levante (LaLiga Santander), and Tenerife (LaLiga 1|2|3)

The Spanish bank CaixaBank has extended its collaborations with Girona FC (LaLiga Santander) and CD Tenerife (LaLiga 1|2|3) on 07/11/2017, and also with Levante UD (LaLiga Santander) on 06/11/2017. CaixaBank, a partner of the Catalan club Girona since 2010-11, has extended its partnership until…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 105958
• Published on 13/11/17 at 18:10
©  soccerex
Soccerex Asian Forum: 2017 edition in Doha (Qatar), on Monday 04 and Tuesday 05/12/2017

The 2017 edition of the Soccerex Asian Forum will be held at the Grand Hyatt Doha (Qatar), on Monday 04 to Tuesday 05/12/2017. The event will bring together world football personalities for "two days of unmatched experience, networking and business in Qatar, the host country of the 2022 FIFA World…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Digital, Finance, …
• Article # 105972
• Published on 13/11/17 at 14:50
©  adidas / arsengalstyan.com
2018 World Cup: FIFA and adidas present the official ball, the "Telstar 18"

FIFA and adidas Football presented the official ball of the 2018 World Cup, the "Telstar 18", on 09/11/2017. adidas is a "FIFA Partner", in the first level in the sponsorship hierarchy of the governing body of world football, until 2030. The ball "pays homage to the first-ever adidas World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 106014
• Published on 10/11/17 at 15:55
©  RFU_Guinness
England: the Rugy Football Union renews its partnership with Guinness for four years

"The Rugby Football Union (RFU) has announced it has renewed its partnership with Guinness. This new enhanced four-year partnership (until 2020-21) will see Guinness work closely with the RFU to give fans an unrivalled match-day experience," according to England Rugby on 08/11/2017. The previous…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 106013
• Published on 10/11/17 at 15:04
©  Eintracht
Bundesliga: Deutsche Bank becomes premium partner of Eintracht Frankfurt for 3 seasons (2017-2020)

The German bank, Deutsche Bank has become a premium partner of Eintracht Frankfurt (Bundesliga) for three seasons (2017-2020) on 03/11/2017. This is a third level partnership in the sponsorship hierarchy of the German club, estimated at €1m per season by German media. The partnership gives…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 105748
• Published on 09/11/17 at 12:10
©  ESL
PyeongChang: partner Intel organises two eSports tournaments ahead of the 2018 Winter Olympics

The Intel Corporation will offer two eSports experiences as a prelude to the PyeongChang 2018 Winter Olympic Games (KOR), announced the US company specialising in IT and electronics, on 03/11/2017. Intel Corporation is a TOP Global Partner (first level) of the IOC from 21/06/2017 until 2024. "The…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 105742
• Published on 08/11/17 at 17:59
©  Manchester City
Premier League: Gatorade (sports drinks) becomes official partner of Manchester City

Gatorade, a sports drinks brand of the US group PepsiCo, has become the official "sports nutrition" partner of Manchester City FC (Premier League) on 06/11/2017. The agreement, the official duration of which has not been disclosed, covers several seasons. It is a global, top-level partnership in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 105647
• Published on 08/11/17 at 17:34