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©  Santander
LaLiga: bank Santander launches a bank card that pays fans to every goal of their club

The Spanish bank Santander, title sponsor of the LaLiga championships, has launched a credit card that pays its holder for every goal scored by his/her favourite club in LaLiga Santander or LaLiga 1|2|3, on 06/09/2017. Customers of Banco Santander can purchase the "LaLiga Santander" card free of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 101180
• Published on 11/09/17 at 18:59
©  Borussia Dortmund
Bundesliga: shirt sleeve sponsors of the clubs in 2017-18

17 of the 18 Bundesliga clubs began the 2017-18 season with a shirt sleeve sponsor on 18/08/2017. Only the promoted club SC Freiburg has not yet formalised such a partnership as of 08/09/2017. The DFL authorised the 36 clubs of the Bundesliga and the 2.Bundesliga to market the left shirt…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 101186
• Published on 11/09/17 at 12:24
©  fc.de
Bundesliga: Rewe (supermarkets / retail) extends as shirt sponsor of 1. FC Köln until 2020-21

Rewe, a German supermarket chain and retailer, has extended as the main shirt sponsor of 1. FC Köln (Bundesliga) for three seasons (2018-2021), on 06/09/2017. Headquartered in Cologne, Rewe enjoys the status of primary partner (1st level) of the German club. Rewe, the main shirt sponsor of 1. FC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 101052
• Published on 08/09/17 at 12:35
©  Borussia Dortmund
Bundesliga: Infor (software) becomes IT -artner (3rd level) of Borussia Dortmund for 2017-18

Infor, an American IT and software company, became the "software partner" of Borussia Dortmund (Bundesliga), on 30/08/2017. The duration of the partnership, in the 3rd level in the sponsorship hierarchy of the club, has not been communicated. It was negotiated by the sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 101040
• Published on 08/09/17 at 11:29
©  NTF
Soccerex: "You have to show to brands how you can help them reach audiences" (M. Sher, Mediacom)

"Clubs have to realize that they are not just competing with other clubs, but you're competing for attention across all entertainment sectors. Clubs are competing with YouTube channels, for example. The days of going oh, we're Chelsea and this is how many trophies we have, come sponsor us... Those…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 100872
• Published on 06/09/17 at 11:39
©  RB Leipzig / motivio / Thomas Eisenhuth
2017-18 Bundesliga: Nike (6 clubs) most present equipment supplier, €118m total to the 18 clubs

With six of the 18 clubs (33% of the total) under contract, the American brand Nike is the most represented sports equipment brand in the Bundesliga for the 2017-18 season, ahead of the German brand adidas (three clubs), the same as in 2016-17.After Nike and adidas are the German sports equipment…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 100282
• Published on 06/09/17 at 09:50
©  Inter
Inter Milan: bwin (betting) official betting partner and top partner for 2017-2020

bwin, a sports betting operator based in Gibraltar and belonging to the British group GVC Holdings, has becomes the official betting partner and a top partner of FC Internazionale Milano (Serie A TIM) for three seasons (2017-2020) on 29/08/2017. This is a third level partnership in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 100501
• Published on 05/09/17 at 17:09
©  Crystal Palace FC
Premier League: £265.3m in revenue for the 2017-18 clubs for the main shirt sponsors

The 20 Premier League clubs have earned a minimum of £265.3m (€289m as of 01/09/2017) as a result of their main shirt sponsorship contracts for the 2017-18 season, which began on the 11/08/2017. This is nearly £39m more (+17.1%) than in the 2016-17 season (£226.5m in total, according to British…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100695
• Published on 05/09/17 at 15:40
©  NTF
Soccerex: "Our advice depends on what each club needs, and in what priorities" (J. Newman, Facebook)

"We work with our partners to communicate and learn: what is the club trying to achieve? Grow the fan base? Engage with the fan base? Drive merchandising revenue? Drive ticketing sales? Drive video, perhaps in developping branded content? Facebook can do all of these, but it depends on what each…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 100789
• Published on 05/09/17 at 11:30
©  afcb.co.uk
Premier League: Mansion (online gaming) becomes shirt sleeve sponsor of AFC Bournemouth

Mansion, an online gaming company based in Gibraltar, is expanding its main shirt partnership with AFC Bournemouth (Premier League) by also becoming the shirt sleeve sponsor of the club, on 25/08/2017. Mansion has the status of Lead Partner, in the first level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 100696
• Published on 05/09/17 at 11:20