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Premier League: mobile game "Golf Clash" sleeve sponsor of Burnley FC for the 2017-18 season

"Golf Clash", a mobile game from the British company Playdemic, has become the shirt sleeve sponsor of Burnley FC (Premier League) for the remainder of the 2017-18 season, on 29/09/2017. "Golf Clash" is in the second level in the sponsorship hierarchy of the English club. "Golf Clash", a game…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 103121
• Published on 05/10/17 at 17:43

Italy: Poste Italiane and Goleador (confectionery) partners of the FIGC until the end of 2018

Poste Italiane, the Italian state postal service, has become a top sponsor of the FIGC until the end of 2018, announced the Italian Football Federation on 02/10/2017. This is a second level partnership in the sponsorship hierarchy of the FIGC. "Our company, with its very strong territorial…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 103169
• Published on 05/10/17 at 15:39

Leaders: "eSports struggling to measure the effectiveness of sponsor investments" (S. DiGiovanni)

"When buying media space, agencies and brands want to check all the boxes: television, radio, signage, digital media, etc. It is a matter of spreading and reducing risks, to protect their investment. The current problem with eSports is that we are still struggling to measure the effectiveness of…

Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Marketing - Communication, Merchandising - Licensing, …
• Article # 103263
• Published on 05/10/17 at 14:34

Leaders 2017: "We need to prepare a new generation of active people" (Gene McCarthy, Asics)

"The health of the sports industry is ultimately equivalent to that of its consumers. In the United States, 66% of the population is not active enough, according to standards of good health. The new generation of Americans is the first to be in poorer health and to have a shorter life expectancy…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Sporting Goods & Brands, …
• Article # 103257
• Published on 05/10/17 at 11:15

Premier League: Nigerian beer Star becomes official partner of Chelsea FC in 2017-18

The beer brand Star has become the "official Nigerian beer partner" of Chelsea FC (Premier League) from the season 2017-18, on 29/09/2017. This is a third level partnership in the sponsorship hierarchy of the London club. Under the agreement, the Nigerian Breweries group, the brand's owner, will…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102996
• Published on 04/10/17 at 11:28

Serie A: Costa Cruises (tour operator) becomes a regional partner of Juventus FC from 2017-18

Costa Cruises, an Italian travel agency company, has become a regional partner of Juventus FC (Serie A TIM) in China and Southeast Asia for the 2017-18 season, on 21/09/2017. Costa Cruises, a part of the US company Carnival Corporation & Plc, has gained the status of regional partner of the 5^th…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102853
• Published on 03/10/17 at 18:09

Investments by the Persian Gulf region in the European Top 5: shareholding, TV rights, sponsorship

The Paris Saint-Germain - FC Bayern Munich game (3-0, second matchday of Group B of the 2017-18 Champions League, on 27/09/2017) was a matchup between two clubs sponsored by companies based in Qatar, notably the Hamad International Airport of Doha for the Bavarians, and the bank QNB and the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 102732
• Published on 03/10/17 at 11:00

Serie A TIM: Konami (video games) has become a global partner of AC Milan and Inter Milan

Konami, a Japanese video game publisher, has become a global partner of AC Milan (Serie A TIM) on 28/09/2017. Under the agreement, AC Milan will promote the game "Pro Evolution Soccer", whose 2018 edition has been available from 14/09/2017, on PlayStation 3 and 4 consoles, Xbox One, and Xbox360…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 102800
• Published on 02/10/17 at 18:11

Deal tracking football: sponsorship contracts signed between 24 and 29/09/2017

In the table below, you will find the major new partnership contracts concluded by clubs, federations, leagues, and football players / manager in Europe and throughout the world between 24 and 29/09/2017.By default, all deals have been sorted in an reverse chronological order (newest first). This…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 102924
• Published on 02/10/17 at 15:19

Under Armour: opening of the first "flagship store" of the brand in Europe, in Amsterdam (NED)

The American sports equipment brand Under Armour announced the opening of its first "flagship store" in Europe, in Amsterdam (NED) on 22/09/2017. The official inauguration date of the store will be communicated by the end of 2017. The store is located in Kalverstraat, a shopping street in…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 102639
• Published on 29/09/17 at 16:59