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©  Evian et Wimbledon
Tennis: Evian extends as "official mineral water" of Wimbledon for five years, until 2022

Evian, the French mineral water brand of the Danone Group, has extended as the official supplier and "official mineral water" of Wimbledon for five years (2018-2022), on 19/07/2017. Evian is the official supplier of the British Grand Slam tournament and the official sponsor of the US Open Grand…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 98847
• Published on 28/07/17 at 12:44
©  Minnesota United FC
MLS: Allianz (insurance) gets naming rights of the future Minnesota United FC stadium, Allianz Field

Allianz, the German insurance conglomerate, has acquired the naming rights to the future Minnesota United FC (MLS) stadium, on 25/07/2017. The 19,400 capacity venue, whose construction cost is estimated at $150m (€128.8m on 26/07/2017) and which will be inaugurated for the start of the 2019 MLS…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98863
• Published on 28/07/17 at 12:14
©  RCSA
Ligue 1: CroisiEurope extends and expands partnership to become main co-partner of RC Strasbourg

CroisiEurope, an Alsatian company who are the "leader in river-cruising in Europe", will be extending and expanding its partnership with RC Strasbourg Alasce (Ligue 1 Conforama), announced the club on 23/07/2017. The Alsatian cruise company will be upgraded from the status of "official partner" to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98649
• Published on 27/07/17 at 11:50
©  Prozis
Prozis: nutrition partner of AS Roma, FC Internazionale Milano, and Sevilla FC for 2017-18

Prozis, "a European leader in the area of sport supplementation and functional foods", has become a nutrition partner of Sevilla FC (LaLiga Santander) for the 2017-18 season, on 19/07/2017. The Portuguese company also signed a similar agreement with AS Roma (Serie A TIM) on 05/07/2017 and FC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98691
• Published on 27/07/17 at 10:25
©  D.R.
Video gaming: EA Sports, Konami, and Sega acquire Bundesliga licensing rights (2018-2022)

EA Sports, a Canadian-USA based video game publisher (a subsidiary of Electronic Arts), has extended its licensing rights from the Bundesliga International, the commercial branch of the DFL, for the next four seasons, until 2021-22, on 18/07/2017. The Japanese video game publishers Konami and Sega…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 98616
• Published on 27/07/17 at 09:02
©  Liverpool FC
Premier League: Falken Tire (tyres) becomes a global partner of Liverpool FC from 2017-18

Falken Tire, the Japanese tyre brand which belongs to the Sumitomo Rubber Industries group, has become a global partner and official tyre partner of Liverpool FC (Premier League) from the 2017-18 season, on 17/07/2017. Falken Tire, which will benefit from the status of official partner (in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98489
• Published on 26/07/17 at 16:11
©  RB Leipzig
Bundesliga: CG Gruppe (real estate) expands partnership to become shirt sleeve sponsor of RB Leipzig

CG Gruppe, a German real estate company, will be extending and expanding its partnership with RB Leipzig (Bundesliga), announced on 20/07/2017. This partnership, in which the financial amount has not been communicated, will be in the second level of the club's sponsorship hierarchy.CG Gruppe will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98550
• Published on 26/07/17 at 11:41
©  K8.com
Bundesliga: K8.com (betting operator) becomes "official online gaming partner" of FC Schalke 04

K8.com, the Chinese casino and online gaming platform, has become the "official Asian online gaming partner" of FC Schalke 04 (Bundesliga) from the 2017-18 season, announced the German club on 19/07/2017. This partnership, in the third level of the club's sponsorship hierarchy, will extend until…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 98470
• Published on 25/07/17 at 18:17
©  Eviva
Genoa CFC: Eviva (energy) extends its main shirt sponsorship for the 2017-18 season

Eviva, an Italian energy supplier, has extended its partnership with Genoa CFC (Serie A TIM) for the 2017-18 season, on 24/07/2017. The company will benefit from the status of main shirt sponsor, in the first level of the sponsorship hierarchy of Genoa CFC.Eviva became the main shirt sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 98622
• Published on 25/07/17 at 15:19
©  Allianz
Formula E: Allianz extends partnership and continues naming rights to the fan-zone, until 2021-22

Allianz, the German insurance company, will be continue its partnership with the electric car world circuit FIA Formula E, and will continue its naming rights to the fan-zone, theVillage, on 21/07/2017. This partnership, in the second level of the sponsorship hierarchy of Formula E, will extend…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 98580
• Published on 25/07/17 at 13:20