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©  LaLiga
LaLiga: Konka (electronics) becomes a regional partner in China for the Spanish league until 2018-19

Konka, a Chinese manufacturer and distributor of electronic products and household appliances, has become a regional partner of LaLiga, in China, on 28/07/2017. This partnership, in the fourth level of the sponsorship hierarchy of the league, will extend over a two-year period, until 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 99063
• Published on 03/08/17 at 16:29
©  DFB
DFB: SAP (software) extends deal as a premium partner of the German Federation until 2019-20

The German software company SAP has extended as a premium partner of the DFB for three seasons (2017-2020), on 01/08/2017. This partnership is in the third level of the sponsorship hierarchy of the German Football Federation, which began in 2013-14.The annual amount of the agreement has not been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 99092
• Published on 03/08/17 at 16:29
©  Saracens
Rugby: Maltese Betsafe (betting) becomes back of the shirt sponsor of Saracens RFC (2017-2020)

Betsafe, a Maltese sports betting operator, has become the back of the shirt sponsor and official betting partner of Saracens RFC (Aviva Premiership) for three seasons, that is the 2017-2020 period, indicated the English rugby club on 20/07/2017. Betsafe has the status of Lead Partner, in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sponsors - Partners
• Article # 99136
• Published on 03/08/17 at 15:30
©  Tag Heuer
France: TAG Heuer (watchmaker) becomes the "official timekeeper" of the LFP for the 2017-18 season

The Swiss watchmaker TAG Heuer has become the "official timekeeper" of the French professional football league for the 2017-18 season, on 29/07/2017. This partnership covers all competitions organised by the LFP. "The brand will benefit from visibility at Ligue 1 Conforama matches, including in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 98969
• Published on 02/08/17 at 11:13
©  Borussia Monchengladbach
Bundesliga: H-Hotels becomes shirt sleeve sponsor of Borussia Mönchengladbach for 2017-18

H-Hotels, a German hotel group, has become the shirt sleeve sponsor of VfL Borussia Mönchengladbach (Bundesliga) on 27/07/2017. This partnership, of which the financial amount has not been communicated, will be in the second level of the club's sponsorship hierarchy during the first year of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98948
• Published on 01/08/17 at 16:01
©  FC Viktoria Plzeň
FC Viktoria Plzeň: sideline benches in the shape of a beer can, by official club partner Gambrinus

The Czech beer company Grambinus has activated its partnership with FC Viktoria Plzeň (Czech Republic - Division 1), gaining visibility on the sidelines of Doosan Arena (11,700 capacity) on 26/07/2017. Grambinus is an official partner, in the third level of the club's sponsorship hierarchy.The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 98889
• Published on 01/08/17 at 16:01
©  MLS
MLS: AT&T (telecom) renews its partnership with the league, as well as US and Mexican Federations

The American telecommunications conglomerate AT&T has renewed its agreement as an official partner of MLS, as well as changed its activation rights, announced the North American football league on 20/07/2017. Neither the duration nor the length of the renewal were disclosed. AT&T has been a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 98689
• Published on 31/07/17 at 18:10
©  nba.com
NBA: Flagstar Bank becomes jersey sponsor of the Detroit Pistons from 2017-18

Flagstar Bank, a US-based savings bank based in the state of Michigan, will become the jersey sponsor of the Detroit Pistons from the 2017-18 season, announced the NBA franchise on 26/07/2017. The NBA has launched an experimental jersey sponsorhip programme for a duration of three years on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98890
• Published on 31/07/17 at 11:29
©  Chelsea FC
Premier League: Chelsea, 9th club to announce a shirt sleeve sponsor, Alliance Tyres for 2017-18

Yokohama Rubber, the main shirt sponsor of Chelsea FC (Premier League) for the 2015-2020 period, has expanded its partnership with the club on 22/07/2017. The Japanese tyre manufacturer has made its sub-brand Alliance Tyres the club's shirt sleeve sponsor for the 2017-18 season. This partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 98771
• Published on 31/07/17 at 09:24
©  Torino FC
Serie A TIM: Suzuki Italia (motorcycles) extends its main shirt sponsorship of Torino FC

Suzuki Italia, a subsidiary of the Japanese motorcycle and engine maker, has extended its main shirt sponsorship of Torino FC (Serie A TIM), said the club on 25/07/2017. The amount and duration of the agreement, in the first level of the club's sponsorship hierarchy, were not communicated. Suzuki…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 98867
• Published on 31/07/17 at 09:23