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©  tottenhamhotspur.com
Premier League: Leagoo (smartphones) official partner of Tottenham Hotspur FC until 2021-22

Leagoo, a Chinese manufacturer of mobile phones and accessories, has become an official mobile partner of Tottenham Hostpur FC (Premier League) for five seasons (2017-2022), the club said on 17/08/2017. Leagoo will enjoy the status of official partner, the second level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99783
• Published on 24/08/17 at 16:56
©  LaPresse
Serie A TIM: Segafredo Zanetti (coffee) becomes partner and official coffee of Juventus (2017-2020)

Segafredo Zanetti, an Italian coffee producer, has become an official partner of Juventus (Serie A TIM) for three seasons (2017-2020) on 22/08/2017. The partnership, in the third level in the sponsorship hierarchy of the club, makes of Segafredo the official coffee of Juventus. Segafredo Caf…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 99996
• Published on 24/08/17 at 16:55
©  Atlanta Hawks
NBA: Sharecare (health application) becomes Atlanta Hawks jersey sponsor (2017-2020)

Sharecare, a digital platform and mobile health and wellness application, has become the jersey sponsor of the Atlanta Hawks from the 2017-18 season, on 17/08/2017. It is a partnership of "several years" according to the NBA franchise, five years according to the US specialist media.As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99900
• Published on 23/08/17 at 17:24
©  LCFC
Premier League: Ladbrokes (betting) becomes official partner of Leicester City FC and Burnley FC

Ladbrokes, a British sports betting company, becomes an official sports betting partner, in the UK, of Burnley FC (Premier League) for three seasons (2017-2020) on 17/08/2017. The operator succeeds the online betting site 888sport.com. Ladbrokes will enjoy the status of official partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99895
• Published on 23/08/17 at 17:06
©  herthabsc.de
Bundesliga: Carlsberg (beer) exclusive partner of Hertha BSC Berlin from 2017-18

The Danish beer brand Carlsberg has become an exclusive partner of Hertha BSC (Bundesliga) from the 2017-18 season, indicated the club on 17/08/2017. This is in the third level in the sponsorship hierarchy of the Berlin club. Carlsberg, who was already a partner of Hertha BSC in the 2007-2013…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99832
• Published on 22/08/17 at 15:43
©  FC Bayern
Bundesliga: €188m in revenue for the 2017-18 clubs from their main shirt sponsors

The 18 Bundesliga clubs will receive a minimum of €187.7m in revenue from their main shirt sponsorship contracts in the 2017-18 season, which began on 18/08/2017. This is nearly €6m more (+3.1%) than for the 2016-17 season (Nielsen Sports data).The six clubs that receive the most revenue from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 99860
• Published on 22/08/17 at 12:14
©  Milwaukee Bucks
NBA: Harley-Davidson (motorcycles) becomes jersey sponsor of the Milwaukee Bucks (2017-2020)

Harley-Davidson, an American motorcycle manufacturer, has become the jersey sponsor of the Milwaukee Bucks from the 2017-18 season, on 10/08/2017. This is a "multi-year partnership" according to the NBA franchise, which can run beyond 2019-20, the third and final season of the experimental jersey…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99704
• Published on 22/08/17 at 11:00
©  Renfe_Vuelta
Cycling: Renfe (transport) official supplier of the 2017 edition of the Tour of Spain (La Vuelta)

Renfe, a Spanish public transportation and freight railway group, has become an official supplier of the 2017 edition of of the cycling race La Vuelta (6th level in the sponsoring hierarchy of the Tour of Spain) on 26/07/2017. The agreement, signed with the Spanish event organiser Unipublic, makes…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners
• Article # 99781
• Published on 21/08/17 at 10:44
©  Hamad International Airport
Bundesliga: 15 of the 18 clubs begin the 2017-18 season with a sleeve sponsor

15 of the 18 Bundesliga clubs will begin the 2017-18 season with a shirt sleeve sponsor, as of 18/08/2017. Only 1. FSV Mainz 05, SC Freiburg ,and FC Augsburg 1907 have yet to formalise such a partnership to date, while the 2017-18 Bundesliga season opens with the FC Bayern Munich - Bayer 04…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 99747
• Published on 18/08/17 at 15:19
©  DHL
DHL (Logistics) becomes title sponsor of the new "DHL Champions Series", the drone racing circuit

DHL, the German express delivery and logistics group, has become a partner of DR1 Racing, the company organising drone races and title sponsor of its new circuit, the "DHL Champions Series", on 09/08/2017. DHL will enjoy the status of strategic partner, the first level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 99547
• Published on 18/08/17 at 13:39