Sponsors & Partners: archives 2017 (page 29/59)

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©  SSV Jahn Regensburg

2.Bundesliga: SSV Jahn Regensburg to sell their own beer, distributed by their sponsor Netto

SSV Jahn Regensburg (2.Bundesliga), a club based in Regensburg, Bavaria (Germany), have launched their own beer brand: Jahn Halbe, on 16/05/2017. SSV Jahn Regensburg, who finished 3rd in the 2016-17 3.Liga, will play in the 2.Bundesliga for the 2017-18 season after winning the promotion …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 96583
• Published on
©  Atalanta

Serie A TIM: Spanish brand Joma succeeds Nike as the kit supplier to Atalanta BC

The Spanish brand Joma has become the kit supplier to Atalanta BC (Serie A TIM) from the 2017-18 season, announced the Italian club on 26/06/2017. Joma will thus become the technical partner, in the 4th level of the club's sponsorship hierarchy. The duration of the partnership has not been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 96720
• Published on
©  CIO

IOC: Intel (IT and electronics) becomes "TOP" worldwide partner (1st level) until 2024

Intel Corporation, a US company specialising in IT and electronics, has become a "TOP" worldwide partner to the IOC (1st level) until 2024, announced the International Olympic Committee on 21/06/2017. The seven-year partnership has been valued at $400m ($357.3m on 26/06/2017) by US specialised…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 96620
• Published on
©  Eintracht

Bundesliga: Indeed (job search) new main shirt sponsor of Eintracht Frankfurt (2017-2020)

Indeed, an American digital job search platform, has become the main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2017-2020), on 23/06/2017. The agreement is valued by the German media at €6.7m annually, or €1.2m (+21.8%) more than the German beer brand Krombacher paid to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 96596
• Published on
©  AFC Bournemouth

Premier League: M88 (sports betting) becomes main shirt sponsor of AFC Bournemouth until 2018-19

M88, the online sports betting and gambling operator in Asia, has become the main shirt sponsor of AFC Bournemouth (Premier League), on 21/06/2017. This partnership, in the first level of the club's sponsorship hierarchy, will extend until the end of the 2018-19 season, a period of two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 96512
• Published on
©  The FA

The FA: partnerships with sports betting operators to discontinue, including deal with Ladbrokes

The FA, the English Football Federation, will be ending its sponsorship agreements with sports betting operators, announced the body on 22/06/2017. This decision will result in the early termination of the contract with the UK operator Ladbrokes, signed on 03/06/2016 for several years and valued…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Rights Acquisitions, …
• Article # 96582
• Published on
©  D.R.

Serie A TIM: Getty Images becomes the exclusive photographicagency of Juventus

The American photography agency Getty Images has become the exclusive photographic agency of Juventus (Serie A TIM), and the official and exclusive sports photographic agency for the distribution of club's photos, on 19/06/2017. The partnership will start on 01/07/2017."The agreement with Getty…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 96551
• Published on
©  LaLiga

Spain: LaLiga and Mahou (beer brand) launched a competition to win a free 2017-18 season ticket

The Spanish beer brand Mahou Cinco Estrellas, an official partner to the LaLiga (2nd level), and the Spanish professional football league had launched a competition to win a free season ticket to a LaLiga Santander or LaLiga 1|2|3 club for the 2017-18 season, on 13/06/2017. The participants had to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 96549
• Published on
©  Puma

Puma: new football boot model "Puma One" for young all-round footballers

The German sports equipment manufacturer Puma will launch its new football boot model, the "Puma One", which targets young all-round footballers, on 17/06/2017. "Today’s players are not good at one thing. They are good at a lot of things. With that in mind we set out to design something that would…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 96450
• Published on
©  Minnesota Timberwolves

NBA: Fitbit (activity trackers) becomes jersey sponsor of Minnesota Timberwolves from 2017-2020

Fitbit, a US company specialising in portable activity trackers, has become the jersey sponsor of the Minnesota Timberwolves from the 2017-18 season, announced the NBA franchise on 20/06/2017. Fitbit also enjoys the status of official "portable technology" and "sleep tracer" partner. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 96451
• Published on