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©  Ajax
AFC Ajax: Aegon (insurance) extends its partnership until 2018-19, but decreases its commitment

The Dutch insurance company Aegon is downgrading its partnership with AFC Ajax (Eredivisie) from official sponsor to official supplier from 2017-18, the club announced on 09/05/2017. This contract, which is in the fourth level of the club's sponsorship hierarchy, has been extended until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93510
• Published on 16/05/17 at 17:55
©  World Rugby
Rugby: French bank Société Générale becomes a global partner of the 2019 World Cup

The French bank Société Générale has become one of the global partners (first level) and the official bank of the 2019 Rugby World Cup, on 09/05/2017. Société Générale has been a partner of the Rugby World Cup since the second edition in 1991."Societe Generale is thus associating its name with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93538
• Published on 16/05/17 at 10:59
©  Puma
Puma: French freestyle team "Footstyle" becomes ambassador of the German equipment manufacturer

The French freestyle team "Footstyle" has become an official ambassador of the German sports equipment manufacturer Puma on 06/05/2017. This partnership takes place 10 days after the one that concluded with "Lisa Freestyle", a young French freestyler, who became the ambassador of Puma on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 93516
• Published on 16/05/17 at 09:50
©  Everton FC
Premier League: Chang (beer) will cease to be Everton's shirt sponsor at the end of 2016-17

On 09/05/2017, Everton FC (Premier League) officialised the end of its main shirt sponsorship contract with the Thai beer brand Chang at the end of the 2016-17 season. Chang, a Thai beer brand from Thaibev, has been a major partner and Everton's main shirt sponsor since the 2004-05 season, with an…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93373
• Published on 15/05/17 at 18:22
©  UEFA
UEFA: sale of licensing rights in six categories for 2018-2021 club competitions

UEFA has launched the sales process for the licensing rights in several product categories for club competitions organised by the body for the 2018-2021 period, starting from 12/05/2017, the European football confederation announced on the same day.Six product categories are open to tenders: …
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93452
• Published on 15/05/17 at 12:35
©  SSC Napoli
Serie A TIM: Napoli collaborate with Tinder (dating app) to allow four fans to meet a player

Tinder, a dating application based on geographical proximity, and SSC Napoli (Serie A TIM) are collaborating by allowing four club fans to meet, via the application, club player and the Polish international striker Arkadiusz Milik, announced the club on 03/05/2017. This initiative celebrates the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 93179
• Published on 12/05/17 at 12:39
©  World Rugby
Rugby: Land Rover (automobiles) becomes a worldwide partner of the 2019 Rugby World Cup

The British automobile brand Land Rover has becomes a worldwide partner (first level) and official car of the 2019 Rugby World Cup (hosted in Japan, from 20/09 to 02/11/2019) on 03/05/2017. Land Rover already had the same status during the 2011 and 2015 Rugby World Cup events, the latter being…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93273
• Published on 12/05/17 at 11:30
©  Séville FC
LaLiga Santander: ZTE (smartphones) extends its partnership with Sevilla FC until 2018-19

ZTE, a Chinese provider of telecom equipment (notably smartphones) and network solutions, has extended its partnership with Sevilla FC (LaLiga Santander) for two additonal seasons, on 03/05/2017. This partnership, in the second level in the sponsorship hierarchy of the club, now extends until the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93034
• Published on 11/05/17 at 17:40
©  Borussia Dortmund
Bundesliga: Puma to allow 30 fans to write a message on the shirt of Borussia Dortmund

The German sports equipment brand Puma, partnered with Borussia Dortmund (Bundesliga), has launched the "My Message - My Emotion - My Shirt" operation, which will allow 30 fans to to display the message of their choice inside the neck of the shirt designed by Puma for next year, the 2017-18…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 93181
• Published on 11/05/17 at 17:00
©  Manchester City
Premier League: Eaton (energy) becomes a partner of Manchester City in the UK for "several years"

Eaton, an Irish company specialising in electric, hydraulic, and mechanical power management, has become an official partner of Manchester City FC (Premier League) in the UK, on 04/05/2017. This partnership, in the second level in the sponsorship hierarchy of the club, is for "several years"…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93041
• Published on 10/05/17 at 17:09