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©  FIFA
FIFA: Qatari airline Qatar Airways becomes an official partner until 2022

The Qatari airline Qatar Airways has become a "FIFA Partner", the highest level in the sponsorship structure of the international federation, for a five-year term (including the 2022 World Cup) on 07/05/2017. The amount of the partnership has not been revealed, but it is "a major sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 93039
• Published on 10/05/17 at 16:40
©  SPFL
SPFL: Ladbrokes (betting) extends with the Scottish League for 2017-18 for £2m (press)

The British sports betting operator Ladbrokes will extend its title partnership with the SPFL, British media reported on 27/04/2017. The new first level contract in the sponsorship hierarchy of the Scottish Professional Football League would now extend until the end of the 2017-18 season, with an…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 92544
• Published on 09/05/17 at 18:07
©  Eintracht Francfort
Eintracht Frankfurt: beer brand Krombacher gives shirt space to its brand Vitamalz, for 06/05/2017

The German beer brand Krombacher has activated its partnership with Eintracht Frankfurt (Bundesliga) by giving its main shirt sponsorship space to its non-alcoholic beer brand Vitamalz for the match against VfL Wolfsburg (Matchday 32 of the Bundesliga) on Saturday, 06/05/2017 (kick-off at 15:30…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 92894
• Published on 09/05/17 at 18:06
©  Formule E
Formula E: Qatar Airways official partner and title sponsor of the ePrix in Paris and New York

The airline Qatar Airways has become an official partner and title sponsor of the ePrix of Paris and New York, announced the FIA Formula E, the world championship of electric car racing, on 04/05/2017. this is a second level partnership in the sponsorship hierarchy of the Formula E. The Qatar…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Sponsors - Partners
• Article # 92899
• Published on 09/05/17 at 09:39
©  Sèleco
Serie A TIM: Séléco (televisions) becomes main shirt sponsor of SS Lazio until 2017-18 (€4m/year)

Séléco, an Italian manufacturer and distributor of televisions, has become the main shirt sponsor of SS Lazio (Serie A TIM), on 02/05/2017. This partnership runs to the end of the 2017-18 season, "with an option to extend for several seasons," said the club. The annual amount is €4m, "with various…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 92858
• Published on 05/05/17 at 11:00
©  Beko
FC Barcelona: partner Beko (household appliances) to allow 22 fans to play a game at Camp Nou

Beko, the Turkish brand of home appliances, a partner of FC Barcelona (LaLiga Santander), is launching the #Time2Play contest, which will allow 22 random fans to play a game on the pitch of the Camp Nou (99,354 capacity) in June 2017, announced the club on 25/04/2017. Beko has been a "premium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 92423
• Published on 04/05/17 at 19:00
©  Orange
UEFA: sale of the sponsorship rights to 2018-2022 international competitions for three categories

On 01/05/2017, UEFA launched the sales process for the sponsorship rights to national team competitions organised over the 2018-2022 period or three categories of advertisers. The sectors of activity considered are: • Logistics• Telecommunications• Food / RestaurantsRights include Euro 2020 and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 92561
• Published on 04/05/17 at 10:44
©  LaLiga
LaLiga: SportPesa (betting) becomes a regional partner of the Spanish League in Africa until 2020

The Kenyan sports betting operator SportPesa has become a betting partner of LaLiga in Africa, on 26/04/2017. This partnership, in the 4th level of the sponsorship hierarchy of the league, extends over a period of three years, until 2020. "the agreement will help LaLiga grow and get closer to its…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 92322
• Published on 03/05/17 at 18:37
©  RCD Espanyol
RCD Espanyol: Rastar Group announces a Chinese video game as shirt sponsor for the Catalan derby

Rastar Group, a Chinese company specialising in the manufacture of remote-controlled and miniature cars, has partnered with the RCD Espanyol (LaLiga Santander) by selling its main shirt sponsorship space to a Chinese video game, "Dragon Flame"), for the one game of the Catalan derby against FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 92553
• Published on 03/05/17 at 16:29
©  AFC Bournemouth
Premier League: Umbro to succeed JD Sports as kit supplier to AFC Bournemouth (2017-2022)

The American brand (of British origin) Umbro will succeed the British sports equipment manufacturer JD Sports as the official kit supplier to AFC Bournemouth (Premier League) from the season 2017-18, announced on 26/04/2017. The contract covers a period of five seasons, until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 92422
• Published on 03/05/17 at 13:00