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©  Arsenal.com
Premier League: Arsenal launch its application on Alexa, artificial intelligence designed by Amazon

Arsenal FC (Premier League) have launched its application on Alexa, the artificial intelligence designed by Amazon and available on the Amazon Echo and Echo Dot devices, on 21/04/2017. The use of this application, known as skill, is available in the United Kingdom and the United States. "The…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 92428
• Published on 03/05/17 at 12:00
©  UEFA
UEFA: sale of licensing rights in five categories for club competitions in 2018-2021

The sales process for the licensing rights in several product categories for club competitions organised by UEFA for the 2018-2021 period began on 26/04/2017, the governing body of European football announced on the same day.Five categories of products are open for proposals: • White Label Watch…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 92276
• Published on 02/05/17 at 13:15
©  MAN
Ice Hockey: MAN (coaches) becomes official partner of the 2017 World Championship

MAN has become an official partner of the 2017 Ice Hockey World Championship, announced the German manufacturer of trucks, coaches, and commercial vehicles on 26/04/2017. As part of the agreement, MAN will provides 20 Lion's Coach model coaches in total, for the 16 teams of the tournament and the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 92346
• Published on 02/05/17 at 11:30
©  Eredivisie
Eredivisie: KPN (telecom) extends its partnership and becomes main sponsor (2017-2021)

KPN, a Dutch telecom operator, has extended its partnership with Eredivisie from "official partner" to "main sponsor" of the Dutch first division, the Dutch League announced on 21/04/2017. This partnership, in the first level in the sponsorship hierarchy of the Eredivisie, takes effect from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 92049
• Published on 02/05/17 at 10:08
©  Manchester City
Manchester City: BNN Technology expands partnership With Chinese player training programme

BNN Technology, a Chinese group specialising in technological content and services, is expanding its partnership with Manchester City FC (Premier League), on 25/04/2017. BNN Technology has been a "lottery partner" of Manchester City in China since January 2015. Under the new agreement, Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 92275
• Published on 02/05/17 at 10:05
©  Kellogg's
Real Madrid CF: Kellogg's offers a South American fan of the club a trip to attend a match in Madrid

The American food company Kellogg's, a regional partner of Real Madrid CF (LaLiga Santander) in South America since March 2017, is activating its partnership with the club via its Kellogg's (cereals) and Pringles (snacks) brands, on 15/03/2017.The operation, called "Hagamos historia con el Real…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91943
• Published on 28/04/17 at 11:12
©  Renault
SS Lazio: partner Renault invites Roman fans to test drive its cars and win prizes

The Italian subsidiary of French automaker Renault has activated its partnership with SS Lazio (Serie A TIM) by offering fans to test drive models of the in Renault dealerships in Rome (ITA), and win various prizes after a draw, announced the Roman club on 03/03/2017. The operation ran from 26/02…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 91508
• Published on 28/04/17 at 11:11
©  Bundesliga
Bundesliga: Derbystar to succeed adidas as official ball supplier (2018-2022)

Derbystar, the German manufacturer of balls and sports textiles belonging to the Dutch group Deventrade, will succeed adidas as official ball supplier to the Bundesliga and 2.Bundesliga, the DFL announced on 24/04/2017. This partnership takes effect from 2018-19, and extends over four seasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 92144
• Published on 27/04/17 at 14:14
©  Ajax Amsterdam
Eredivisie: PCI (document logistics) becomes an official supplier of AFC Ajax until 2021-22

PCI Nederland, a Dutch company specialising in document management solutions for professionals, has become an official supplier of AFC Ajax (Eredivisie) on 19/04/2017. This partnership, in the 4th level in the club's sponsorship hierarchy, takes effect from the 2017-18 season and extends over five…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 92046
• Published on 27/04/17 at 10:20
©  Liqui Moly
Ice Hockey: Liqui Moly (engine lubricants) becomes official sponsor of the 2017 World Championship

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has become an official sponsor of the 2017 World Ice Hockey Championship, announced the Swiss agency Infront Sports & Media, the media and marketing rights manager of the competition, on 20/04/2017. This is…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication, …
• Article # 92056
• Published on 27/04/17 at 08:37