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©  Stoke City
Premier League: Top Eleven (mobile game) official shirt sleeve sponsor of Stoke City from 2017-18

Top Eleven, football management simulation game for mobile platforms, has become the shirt sleeve sponsor of Stoke City FC (Premier League), on 16/05/2017. The contract starts from 2017-18, and will span "several seasons," said the English club. The partnership was brokered by the sports marketing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 93835
• Published on 18/05/17 at 16:20
©  Getty Images AUDI AG
2017 Audi Cup: Infront Sports & Media becomes marketing partner of the competition

Infront Sports & Media has become the official marketing partner of the Audi Cup, a pre-season tournament organised at the Allianz Arena in Munich (75,000 seats, GER) on 01 and 02/08/2017, announced the media rights and marketing agency on 12/05/2017.As a part of this partnership, Infront Sports …
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 93751
• Published on 18/05/17 at 12:15
©  CIO
IOC: Omega (watchmaker) extends as Olympic TOP Partner until 2032

The Swiss watchmaker Omega has extended as a global Olympic TOP Partner with the IOC, announced the two partners on 15/05/2017. This extension of the partnership, in the first level in the sponsorship hierarchy of the IOC, runs until 2032, an extension of 12 years, whereas the initial contract was…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93754
• Published on 18/05/17 at 11:15
©  Barilla
Tennis: Swiss Roger Federer becomes ambassador of the Italian group Barilla for the "long-term"

The Swiss tennis player Roger Federer has become a brand ambassador of the Italian food group Barilla, on 05/05/2017. Federer's contract is a "long-term agreement," said the Italian group."Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 93627
• Published on 18/05/17 at 10:10
©  Havas Sports & Entertainment
Havas Sports & Entertainment: A. Pénicaud, C. Bal, and A. Courbon promoted within the agency

Havas Sports & Entertainment, the sports marketing and entertainment agency of French communication group Havas, announced three promotions within its organisation on 15/05/2017.Augustin Pénicaud (37 years old), has been promoted to associate director, in charge of coordinating the strategy of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 93750
• Published on 17/05/17 at 18:15
©  FC Bruges
Jupiler Pro League: Macron succeeds Nike as equipment supplier to Club Brugge KV (2017-2020)

The Italian sports equipment manufacturer Macron will succeed Nike as the official equipment supplier to Club Brugge KV (Jupiler Pro League) from 2017-18 onwards, announced the club on 07/05/2017. The agreement covers a period of three seasons, until the end of the 2019-20 season. Nike had been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 93171
• Published on 17/05/17 at 17:50
©  FC Nantes
Ligue 1: shirt sponsor Synergie (human resources) extends with FC Nantes (2018-2021)

The human resources management company Synergie has extended, for three seasons, its main shirt sponsorship partnership with FC Nantes (Ligue 1), on 14/05/2017. The new contract, which begins with the 2018-19 season, extends until 2020-21. Synergie has been a partner of FC Nantes since 1972, and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93628
• Published on 17/05/17 at 17:48
©  Newcastle United
Premier League: Fun88 (sports betting) to be main shirt sponsor of Newcastle United (2017-2020)

The Asian sports betting and gaming company Fun88 has become the main shirt sponsor of Newcastle United FC (Championship), on 15/05/2017. The 3-year partnership, which is at the first level of the club's sponsorship hierarchy, will come into effect from 2017-18 and will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 93725
• Published on 17/05/17 at 17:00
©  Coca-Cola
UEFA: sale of sponsoring rights to 2018-2022 international competitions, for two categories

On 15/05/2017, UEFA launched the sales process for the sponsorship rights to national team competitions organised by the European confederation over the 2018-2022 period for two categories of advertisers. The sectors of activity concerned are: • Soft drinks and snacks; • Sports apparel. These…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 93583
• Published on 17/05/17 at 14:40
©  Everton FC
Premier League: SportPesa (sports betting) to become main shirt sponsor of Everton FC from (2017-22)

The Kenyan sports betting operator SportPesa has become the main partner and main shirt sponsor of Everton FC (Premier League), on 15/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will take effect from 2017-18 and extend until the end of 2021-22 season, which…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 93624
• Published on 17/05/17 at 09:39