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adidas: turnover +18% in 2016 (€19.3bn), net profit +52% to €1.02bn

adidas Group posted a turnover of €19.3bn in the 2016 financial year (from 01/01 to 31/12/2016), up 18% compared to 2015 (€16.9bn) , announced the German sports equipment brand on 08/03/2017. The adidas brand accounted for 84.6% of the Group's revenues (€16.3bn), ahead of Reebok (€1.8bn, 9.7% of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 89142
• Published on 21/03/17 at 10:10

Atalanta BC (Serie A TIM): Italpol (security) becomes a partner and Euroservice (logistics) extends

Italpol, an Italian services and security solutions company, has become an exclusive partner of Atalanta BC (Serie A TIM) on 08/03/2017. This is a second level partnership in the club's sponsorship hierarchy."This partnership with Atalanta is an excellent opportunity for us to increase our brand…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89439
• Published on 20/03/17 at 19:10

Premier League: Manchester City first club to announce a sleeve sponsor (Nexen Tire) for 2017-18

The South Korean tyre manufacturer Nexen Tire, a partner of Manchester City FC (Premier League) since 07/08/2015, has expanded its agreement and become the shirt sleeve sponsor of the club from 2017-18, the Manchester City announced on 17/03/2017 . Manchester City thus become the first Premier…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89571
• Published on 20/03/17 at 16:50

Tag Heuer (watchmaker): Spaniard Andrés Iniesta (FC Barcelona) a new brand ambassador

The Spanish international midfielder of FC Barcelona (LaLiga Santander), Andrés Iniesta, has become an ambassador of the Swiss watchmaker Tag Heuer, on 16/03/2017. The announcement comes ten days after another ambassador contract for Tag Heuer with an athlete: the rugby player Dan Carter (New…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 89558
• Published on 20/03/17 at 15:44

Sportem 2017 (27 and 28/03/2017): Promotional codes available to News Tank Football subscribers

News Tank Football, a partner of the Sportem event hosted at the Parc des Princes in Paris (FRA) on 27 and 28/03/2017, is pleased to provide our subscribers the following promotional codes for tickets to the European summit for sports marketing and merchandising, including the trade fair of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 89381
• Published on 20/03/17 at 11:49

IOC: Chinese Alibaba (e-commerce) is "TOP" worldwide Olympic partner for 2017-2028

Alibaba, the Chinese group specialising in e-commerce, has become a Worldwide Olympic Partner of the IOC, on 19/01/2017. This partnership, the top level in the sponsorship hierarchy of the International Olympic Committee, covers eleven years (2017-2028) and is valued at more than $600m (€562m at…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 85270
• Published on 17/03/17 at 17:06

Paris Saint-Germain: "We met in recent days with many Chinese companies" (F. Longuépée, PSG)

"We met in recent days wiht many Chinese companies in the electronics sector, financial services, tourism," said Frédéric Longuépée, executive vice-president of Paris Saint-Germain (Ligue 1), and in charge of the business operations of the club, at a press conference in Beijing (CHN) on…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89428
• Published on 17/03/17 at 12:39

Champions League: major partner Heineken wants more broadcasts on public (or free) TV channels

"I believe one game (per week of the Champions League), at least, should be on public television. Access to all the other games you can buy. I am a big advocate to get solid reach, otherwise you (competition organisers and sponsors) won’t remain relevant," said Hans Erik Tuijt, director of…

Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Media Audiences, Clubs, …
• Article # 86229
• Published on 16/03/17 at 17:44

Premier League: Halewood Wines & Spirit (alcohol) becomes Liverpool FC partner until 2019-20

Halewood Wines & Spirit, a British producer and importer of wines and spirits, has become an official partner of Liverpool FC (Premier League), announced the club on 09/03/2017. This partnership, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2019-20…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 89132
• Published on 15/03/17 at 17:28

LaLiga: with six clubs under contract, adidas is the most represented kit supplier in 2016-17

With six of the 20 clubs (30%) under contract, the German sports equipment brand Adidas is the most represented kit supplier in LaLiga Santander during the 2016-17 season, ahead of the American brand Nike and the Spanish brand Joma, with five and four clubs partners respectively. The podium is…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89045
• Published on 15/03/17 at 11:00