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Ligue 1: Puma to replace adidas as the kit supplier of Olympique de Marseille (2018-2023)

Puma will become the official supplier of Olympique de Marseille (Ligue 1) from the 2018-19 season, announced the club and the sports equipment brand, the latter property of the Kering group, on 26/03/2017. The contract, with a duration of five years, will run until the end of the 2022-23 season…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90056
• Published on 27/03/17 at 16:15

Spain: Movistar (telecom) extends its partnership with the Spanish Federation until 2018

Movistar, the telcom brand of the Spanish group Telefónica, has extended its partnership with the RFEF through the 2018 World Cup, announced the RFEF on 22/03/2017. Movistar, official partner of the Spanish Football Federation since Euro 2012, now becomes a main sponsor. The annual amount of the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 89975
• Published on 27/03/17 at 15:44

Ukraine: Spanish brand Joma replace adidas as equipment supplier of the Federation (2017-2021)

The Spanish brand Joma has become the equipment supplier of the Ukrainian Football Federation, for "the coming years", on 17/03/2017. The contract, with a duration of four years, runs until early 2021. Joma succeeds the German brand adidas, the supplier of the Ukrainian national team since…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 89684
• Published on 24/03/17 at 17:11

Premier League: partner Sporting iD has new layout design (names and numbers) for shirts in 2017-18

The Premier League is implementing a new layout design (names and numbers) for the shirts of 20 teams in the league from 2017-18, announced the English professional league on 21/03/2017. This new design has been developed by the UK communications agency Sporting iD, which has held the license of…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 89838
• Published on 24/03/17 at 17:10

Serie A TIM: SWM Motors (automobiles) becomes an official partner of Inter Milan until 2017-18

The Italian automobile manufacturer SWM Motors has become an official partner of FC Internazionale Milano (Serie A TIM), on 21/03/2017. The partnership, in the 4^th level in sponsorship hierarchy of the club, runs until the end of the 2017-18 season. "The annual amount is a seven-digit figure for…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89750
• Published on 23/03/17 at 18:26

LaLiga Santander: CaixaBank (bank) a partner of Sporting Gijon until the end of the 2016-17 season

The Spanish bank CaixaBank has become an official partner of Real Sporting de Gijon (LaLiga Santander), on 15/03/2017. This partnership, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2016-17 season. The partnership between Sporting Gijon and CaixaBank will…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89636
• Published on 22/03/17 at 18:26

LFP: French League appoints Havas S&E agency to market the naming rights to Ligue 1

Havas Sports & Entertainment, the French sports marketing, entertainment, and communications agency of the Havas group, has been entrusted by the LFP to market the title naming rights partnership of Ligue 1, announced the company on 16/03/2017."We are proud and happy to mobilise to put our…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sponsors - Partners, …
• Article # 89473
• Published on 22/03/17 at 13:39

All the latest interviews from News Tank Football (LaLiga, virtual reality, Eurosport, Supponor)

Please find below a selection of some the most recent News Tank Football interviews, including extended conversations with:• Damien Neymarc, head of marketing at Hisense France• Andreas Jung and Stefan Mennerich, board member and head of media, respectively, at FC Bayern Munich• Alex Aranzabal…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 89151
• Published on 21/03/17 at 17:13

LaLiga Santander: Mahou (beer) renews its partnership with Real Madrid until 2018-19

The Spanish beer Mahou Cinco Estrellas renewed its partnership with Real Madrid CF (LaLiga Santander), on 17/03/2017. This second-level partnership in sponsoring hierarchy of the club now runs until the end of the 2018-19 season. Mahou San Miguel has been a partner of Real Madrid since the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89545
• Published on 21/03/17 at 17:12

Under Armour: record turnover (€4.6bn) and profit for the sports equipment brand in 2016

Under Armour posted a record turnover $4.8bn (€4.6bn on 31/12/2016) for the 2016 fiscal year (from 01/01 to 31/12/2016), up 21.8% compared to 2015 ($3.96bn / €3.64bn), announced the American sports equipment brand on 31/01/2017. However, the turnover is down 2.5% to 4% compared to the projections…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Legal, …
• Article # 86658
• Published on 21/03/17 at 12:15