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©  Star
LaLiga Santander: Star (beer) becomes a regional partner of FC Barcelona in Nigeria

Star, a beer brand owned by Nigerian Breweries, has become a regional partner of FC Barcelona (LaLiga Santander) in Nigeria, announced the brand on 03/03/2017. The duration and amount of the agreement were not disclosed. As part of this partnership, Star can use the image of FC Barcelona for its…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 88758
• Published on 09/03/17 at 11:45
©  WBA
Premier League: IGOFX (forex) becomes regional partner of West Bromwich Albion in Asia until 2017-18

IGOFX, a trading platform for foreign exchange (forex) and registered in Vanuatu, has become a regional partner of West Bromwich Albion FC (Premier League) in Asia, announced the club on 02/03/2017. The partnership runs to the end of the 2017-18 season. As part of this partnership, brokered by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 88571
• Published on 08/03/17 at 17:05
©  Kellogg's
MLS: Kellogg's becomes "snack" partner of the league, via its Cheez-It and Pringles brands

Cheez-It and Pringles (snacks), two brands of US food group Kellogg's, have become "official snacks" of MLS for "several years", announced the North American professional football league, on 02/03/2017. Kellogg's succeeds its US counterpart the Mondelez group, the snack partner of MLS since 2015…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88727
• Published on 08/03/17 at 15:00
©  manutd.com
Premier League: Aladdin Group (food e-commerce) becomes a global partner of Manchester United

Aladdin Group, owner and manager of the Malaysian e-commerce site AladdinStreet.com, has become a global partner of Manchester United FC (Premier League), on 01/03/2017. AladdinStreet.com is "the world’s first dedicated premium quality products and Halalan Toyyiban focused e-marketplace", launched…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88496
• Published on 07/03/17 at 18:31
©  Real Madrid
LaLiga: CaixaBank becomes a regional partner of Real Madrid in Spain and Portugal (2017-2020)

The Spanish bank CaixaBank has becomes an official partner of Real Madrid CF (LaLiga Santander), on 02/03/2017. This third level partnership in the sponsorship hierarchy of the club covers the remainder of the current season and the next three (until 2019-20). As part of the agreement, CaixaBank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 88437
• Published on 06/03/17 at 18:35
©  Juventus
Serie A TIM: Ballr (fantasy football games) becomes a regional partner of Juventus in Asia

Ballr, a free application for live fantasy football games (simulation games), has become a regional partner of Juventus (Serie A TIM) in Asia, on 02/03/2017. The countries covered by the agreement are China, Vietnam, Indonesia, Malaysia, Singapore, and Thailand. This is a fourth level partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88454
• Published on 06/03/17 at 14:50
©  Everton
Premier League: Everton partner with the British golf tournament "The Open" for the 2017 edition

Everton FC (Premier League) has partnered with the British golf tournament "The Open", to be held from 16 to 23/07/2017 at the Royal Birkdale club, announced Everton on 21/01/2017. For every ticket bought for this golf tournament between 21 and 28/02/2017 with the promotional code "146thOpenEve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 88269
• Published on 06/03/17 at 13:36
©  Head & Shoulders
Head & Shoulders (shampoo): Antoine Griezmann (FRA, Atletico Madrid) new brand ambassador

The French international Antoine Griezmann has become a brand ambassador of the US shampoo brand Head & Shoulders, on 01/03/2017. As part of this partnership, the Club Atlético de Madrid (LaLiga Santander) player will participate in advertising campaigns around the launch of the new range of Head…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 88447
• Published on 03/03/17 at 17:10
©  Allianz
Formula E: Allianz (insurance) official partner and title sponsor of the fan-zone, the eVillage

Allianz, the German insurance conglomerate, has becomes an official partner of the FIA Formula E Championship, the racing circuit for electric cars, and the title sponsor of the fan zone, the eVillage, on 27/02/2017. Neither the duration nor the amount of the contract, in the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88273
• Published on 03/03/17 at 12:25
©  freshfocus
Switzerland: Raiffeisen (bank) extends as title sponsor of the Super League for 2017-2021

Raiffeisen will continue as main sponsor of the SFL, of which the Swiss banking group will be the title sponsor of the Super League for four more seasons (2017-2021), announced on 30/01/2017. Raiffeisen has connected its brand to the Swiss first division since 2012-13. The partnership extension…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 86007
• Published on 02/03/17 at 17:48