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©  Panasonic
Basketball: Panasonic becomes the main partner of the Italian first division until June 2018

Panasonic Italia, the Italian subsidiary of the Japanese electronics group, has become the main partner of the LegaBasket Serie A PosteMobile, the Italian basketball first division, on 14/02/2017. This 2nd level partnership in the sponsorship hierarchy of the LBA addresses 1.5 seasons (end of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 87529
• Published on 21/02/17 at 11:40
©  bayer04.de
Bundesliga: Barmenia (insurance) becomes the main shirt sponsor of Bayer 04 Leverkusen for 2016-2020

The German insurance company Barmenia Versicherungen has become a major sponsor and the main shirt sponsor of Bayer 04 Leverkusen (Bundesliga) for the 2016-2020 period, on 03/06/2016. German media estimate the per season value of this partnership to be worth between €6m and €7.5m.Barmenia succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 70731
• Published on 21/02/17 at 09:00
©  Techeetah
Auto racing: CMC Capital Partners (CHN), a shareholder of Manchester City, is investing in Formula E

CMC Capital Partners, a Chinese investment fund specialising in the cultural, media, and new technologies sectors, has become a shareholder of Formula E Holdings Limited, the organiser of the world championship of electric car racing, the FIA (Fédération Internationale Automobile) announced on…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Legal, …
• Article # 87505
• Published on 20/02/17 at 18:11
©  VfL Wolfsburg
eSports: effect (energy drinks) and Turtle Beach (headphones) official partners of VfL Wolfsburg

effect, a German energy drinks brand, and Turtle Beach, a US manufacturer of headsets and accessories for to video games, have become official partners of VfL Wolfsburg E-Sport, the German club announced on 04/02/2017. The duration of the partnership was not disclosed. effect (shirt shoulders) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86973
• Published on 20/02/17 at 14:51
©  n/a
"We have to bring our Bavarian brand to the world without changing it" (S. Mennerich, Bayern Munich)

"There is just one brand of Bayern Munich, which is our Bavarian brand. What we have to do is bring our brand - our Bavarian presence - to the world without changing it. So we have to reach people through our platforms using our Bavarian identity, and this is the same in both Germany and abroad,…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 83120
• Published on 20/02/17 at 14:49
©  LAFC
MLS: Panasonic, Los Angeles FC partner for the launch of the future Banc of California stadium

Panasonic, the Japanese electronics group, has become the digital solutions provider and partner of Los Angeles FC (MLS) for the launch of its future stadium, the Banc of California Stadium (22,000 capacity, scheduled delivery in 2018), on 09/02/2017. Los Angeles FC will debut in the North…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87204
• Published on 17/02/17 at 11:00
©  G-League
NBA: Gatorade (sports drink) acquires naming rights to the D-League (minor league) from 2017-18

Gatorade, the sports drink brand in the US conglomerate PepsiCo, has acquired the naming rights to the NBA Development League (NBA minor league for player development) from the 2017-18 season, on 14/02/2017. Neither the duration nor the amount of the deal were disclosed. PepsiCo is an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 87284
• Published on 17/02/17 at 10:26
©  DC United
MLS: Audi (automobiles) acquires the naming rights to the future stadium of DC United, Audi Field

Audi, the German automobile manufacturer, has acquired the naming rights to the future stadium of DC United (MLS), on 15/02/2017. The 20,000 capacity enclosure, whose construction cost is estimated at $300m (€282.2m as of 16/02/2017) and scheduled to be inaugurated in 2018, will be called Audi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 87279
• Published on 16/02/17 at 17:39
©  Arsenal FC
Premier League: MTN (telecom) becomes a regional partner of Arsenal FC in Nigeria

The Nigerian telecommunications company MTN has become a regional partner Arsenal FC (Premier League), announced the English club on 04/02/2017. MTN becomes the "official mobile network" of the London club in Nigeria. Neither the contract nor its valuation were disclosed.As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87042
• Published on 16/02/17 at 16:08
©  UEFA
Champions League: adidas presents the "Final Cardiff 2017", the official ball of the knockout phase

The German sports equipment supplier adidas has presented the "Final Cardiff 2017", the official ball of the knockout phase of the 2016-17 Champions League, on 13/02/2017. This ball will be used from the knockout stages of the competition, which began on 14/02/2017 until the final at the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 87112
• Published on 15/02/17 at 11:00