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©  UEFA
2016-17 Champions League: Round of 16 games begin on 14 and 15/02/2017

The 2016-17 Champions League returns with the beginning of the home-and-away games of the Round of 16 on Tuesday 14 and Wednesday 15/02/2017. PSG - Barcelona, Bayern Munich - Arsenal, Napoli - Real Madrid, and AS Monaco - Manchester City are some of the key matchups of the first phase of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87090
• Published on 14/02/17 at 18:40
©  Lionel Messi
adidas: Lionel Messi extends his contract brand ambassador "for several years"

Lionel Messi has extended his partnership with adidas "for several years," announced the Argentina international and FC Barcelona (LaLiga Santander) player on his Facebook page on 10/02/2017. The duration and amount of the new contract have not been officially communicated. The five-time Ballon…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 87060
• Published on 14/02/17 at 15:54
©  Pepsi
Champions League: Pepsi activate partnership with the campaign "We Know How Much It Means"

Pepsi, the beverage brand of the US group PepsiCo, has activated its partnership with the Champions League by launching the "We Know How Much It Means" marketing campaign, on 08/02/2017. With this campaign, "Pepsi turns the focus to the fans themselves and the multitude of moments that stir our…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 87004
• Published on 14/02/17 at 11:50
©  Rookie Award
Bundesliga: partner Tag Heuer launches the "Rookie Award", to reward the best U-21 player

The DFL and its partner Tag Heuer (watchmaker) have launched the "Rookie Award", a prize rewarding the best players under 21 years of age (at the start of the 2016-17 season) in the Bundesliga, on 07/02/2017. The nominees are selected based on their performance, and based on the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86995
• Published on 14/02/17 at 10:10
©  FC Metz
Ligue 1: Force Glass (screens) replaces Chad Tourism as main and back of shirt sponsor of FC Metz

FC Metz (Ligue 1) and Sport Vision Associates, the marketing agency of the club, will terminate the contract with the LC2 International group for the shirt sponsorship of the club by the Chad Tourist Office for three seasons (2016-2019), due to lack of payment of the amounts stipulated in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Legal, …
• Article # 86939
• Published on 13/02/17 at 16:29
©  thedroneracingleague.com
Drone Racing: Allianz (insurance) becomes title sponsor of the Drone Racing League (DRL)

Allianz has become the title sponsor of the Drone Racing League (DRL), the professional league for drone races, announced the German insurance conglomerate on 08/02/2017. The Allianz partnership is "multi-year" (five years, according to the specialised industry media). "As part of the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 86935
• Published on 13/02/17 at 14:59
©  Sporting Clube de Portugal
Portugal: Italian brand Macron extends as kit supplier of Sporting Clube de Portugal until 2020-21

The Italian sport equipment brand Macron has extended, for four seasons (2017-2021), as the kit supplier of Sporting Clube de Portugal (Liga NOS), on 07/02/2017. Macron succeeded the German brand Puma as the supplier to the Lisbon club in the 2014 offseason. The amount is estimated at between €2m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 86862
• Published on 13/02/17 at 11:29
©  Sporsora
Coca-Cola: T. Borra, ex-director of sponsorship for the Olympics, founds Sport Matters Consulting

The Frenchman Thierry Borra has left his executive position at the head of the sponsorship programme for the Olympics for the American beverages brand in late December 2016. He held this role since August 2006. Thierry Borra has founded the consulting firm Sport Matters Consulting, in January…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 86567
• Published on 10/02/17 at 17:14
©  FOTOSCHICCHI
Serie A TIM: FAAC (automatic doors) extends as Bologna FC shirt sponsor until 2017-18

FAAC (Fabbrica Automatismi Apertura Cancelli), an Italian manufacturer of automatic systems for opening and closing doors, has extended as the main shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2017-18 season, on 08/02/2017.The collaboration, which began in 2015-16, had been extended for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 86723
• Published on 10/02/17 at 16:48
©  sslazio.it
Serie A TIM: Italian kit supplier Macron extends with Lazio until 2022 (up to €5m / year)

The Italian sports equipment supplier Macron and SS Lazio (Serie A TIM) have formalised the extension, for five seasons (2017-2022), of their partnership, on 08/02/2017. Macron has equipped the Roman club since 2012-13. The new contract is valued at around €25m by the Italian media: €16 fixed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 86780
• Published on 10/02/17 at 14:00