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©  UD Las Palmas
LaLiga: Italian brand Acerbis to continue as kit supplier of Las Palmas for 2017-2019

The Italian brand Acerbis has extended, for two seasons, as the equipment supplier to UD Las Palmas (LaLiga Santander), on 01/02/2017. The collaboration between the two parties began in 2014-15, and which was set to end after the 2016-17 season, is now extended until the end of the 2018-19 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 86482
• Published on 09/02/17 at 18:02
©  Infront Sports & Media
Infront: Marco Sautner (GER) appointed co-managing director for Germany, on 27/01/2017

The German Marco Sautner, 40 years old, has been appointed co-managing director of Infront Germany with immediate effect, announced the Swiss marketing and media rights agency on 27/01/2017. This appointment is part of a structural reorganisation of Infront Germany (see below). Marco Sautner joins…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Legal, Marketing - Communication, …
• Article # 86559
• Published on 09/02/17 at 14:39
©  D.R.
LaLiga: SeePuertoRico.com (tourism) demoted from the front to the back of the Sevilla shirt

CTPR (Compañía de Turismo de Puerto Rico), the Puerto Rico Tourism Company (territory in the Caribbean associated but not incorporated into the USA) is lowering the level of its partnership with Seville FC (LaLiga Santander), announced on 01/02/2017. CTPR is thus demoted from first-level to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 86481
• Published on 08/02/17 at 09:17
©  youtube.com
2017 Super Bowl: Hyundai broadcasts a live advertisement with US military personnel in Poland

The South Korean automobile manufacturer Hyundai released an advertisement at the end of the 2017 Super Bowl (NFL championship game) with footage shot during the game, on 05/02/2017. This ad featured personnel at the US military base in Zagan (Poland), who were able to watch the game with their…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 86540
• Published on 07/02/17 at 15:19
©  Deportivo La Corogne
LaLiga: Macron succeeds Lotto as equipment supplier to Deportivo de La Coruña for 2017-2021

The Italian sports equipment brand Macron has officially succeeded its counterpart Lotto as the equipment supplier to Deportivo de La Coruña (LaLiga Santander) at the end of the 2016-17 season, the club announced 02/02/2017. The contract covers a period of four seasons (2017-2021).The annual…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 86303
• Published on 06/02/17 at 18:19
©  Apple Music
Bayern Munich: collaboration with Apple Music (streaming), extension of the partnership with Beats

Apple Music, the music pay-streaming service of the US technology group Apple, and FC Bayern Munich (Bundesliga) have begun, "an exclusive commercial collaboration," on 30/01/2017. Apple Music has the status of exclusive music service of the Bavarian club. This is the first time that Apple Music…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86118
• Published on 06/02/17 at 18:19
UEFA: beer group Heineken extends its partnership for European club competitions until 2021

The Dutch beer group Heineken has extended its partnership of the UEFA Champions League and UEFA Europa League for the 2018-2021 cycle, on 01/02/2017. The agreement also includes the UEFA Super Cup in 2018, 2019, and 2020.The partnership with Heineken dates back to 1994, "making Heineken one of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 86032
• Published on 02/02/17 at 10:26
©  chelseafc.com
Premier League: HotelTonight (mobile hotel booking) becomes a partner of Chelsea FC

HotelTonight, an American mobile hotel booking application, has become an official partner of Chelsea FC (Premier League), on 27/01/2017. This is a second level partnership in the club sponsorship hierarchy. Neither the duration nor the amount of the deal were disclosed. HotelTonight is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86008
• Published on 01/02/17 at 16:59
©  villarreal
Villarreal CF: seven ceramic manufacturers acquire naming rights to the Estadio de la Cerámica

A group of companies which specialise in the production of ceramics in the region of Vila-real (Castellón, ESP) have acquired the naming rights to the Estadio El Madrigal of Villarreal CF (LaLiga Santander), on 08/01/2017. The 25,000-seater enclosure is now known as "Estadio de la Cerámica…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 85754
• Published on 01/02/17 at 15:35
©  World Rugby
Rugby: Canon (digital imaging) the first official sponsor of the World Cup 2019

Canon, a Japanese company of digital imaging technologies has become the first official sponsor of the Rugby World Cup 2019, World Rugby announced on 19/01/2017. "Canon is delighted to continue backing the tournament, which will take place in Asia for the first time, as an official sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 85881
• Published on 31/01/17 at 15:04