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©  Villarreal CF
LaLiga Santander: Bwin (sports betting) becomes an official partner of Villarreal CF until 2017-18

Bwin, a sports betting operator belonging to the British GVC Holdings group, has become an official partner of Villarreal CF (LaLiga Santander) until the end of the 2017-18 season, announced on 28/02/2017. This is a second level partnership in the sponsorship hierarchy of the Spanish club.As part…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88171
• Published on 02/03/17 at 14:08
©  AFC
AFC: Allianz (insurance) becomes a regional partner of the Asian Confederation "for several years"

The German insurance conglomerate Allianz has become an official sponsor, "for several years", of the club competitions of the AFC, said the Asian Confederation on 22/02/2017. The contract period is estimated at four years by the specialised media (2017-2021), but the amount was not disclosed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 88160
• Published on 02/03/17 at 12:45
©  RCS MediaGroup
Cycling: Tag Heuer (watchmaker) becomes official timekeeper of the Giro d'Italia

The Swiss watchmaker Tag Heuer has become the official timekeeper of the Giro d'Italia, announced RCS Sport, the organizer of the grand cycling tour of Italy, on 27/02/2017. The agreement concerns all the cycling events organised by the subsidiary RCS MediaGroup (see below). "The presence of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 88271
• Published on 02/03/17 at 11:50
©  LaLiga
LaLiga: Ballr (fantasy football game) sponsor of the Spanish League for three years (2017-2020)

Ballr, a free application for live fantasy football (simulation game), has become a sponsor of LaLiga on 22/02/2017. The contract covers a period of three years (2017-2020), but the amount was not disclosed. As part of this partnership, an application developed by Ballr and dedicated to the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88051
• Published on 01/03/17 at 19:32
©  valenciacf.com
LaLiga Santander: Bwin (sports betting) becomes an official partner of Valencia CF until 2017-18

Bwin, a sports betting operator belonging to the British GVC Holdings group, has become an official partner of Valencia CF (LaLiga Santander) until the end of the 2017-18 season, announced on 27/02/2017. This is a third level partnership in the sponsroship hierarchy of the Valencia club. As part…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88148
• Published on 01/03/17 at 12:09
©  Bwin
LaLiga Santander: Bwin (sports betting) becomes an official partner of Sevilla FC until 2017-18

Bwin, a sports betting operator belonging to the British GVC Holdings group, has become an official partner of Sevilla FC (LaLiga Santander) until the end of the 2017-18 season, announced on 24/02/2017. This is a second level partnership in the sponsorship hierarchy of the Andalusian club. As part…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88147
• Published on 01/03/17 at 11:29
©  WFF
World Football Forum: the 2017 edition to be held in Changsha, China, from 18 to 21/05/2017

World Football Forum 2017 will be held in Changsha, China, a city of 10 million inhabitants and the capital of Hunan Province, from Thursday 18 to Sunday 21/05/2017. The convention, held annually since 2011 by the agency Eventica Sport Marketing, is taking place for the first time outside Europe…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 87874
• Published on 28/02/17 at 15:40
©  Atlético de Madrid
LaLiga: Bwin (sports betting) becomes an official partner of Atlético de Madrid until 2017-18

Bwin, the sports betting operator belonging to the British group GVC Holdings, has become an official partner of Club Atlético de Madrid (LaLiga Santander) until the end of the 2017-18 season, on 23/02/2017. The partnership, second level in sponsorship hierarchy of the Madrid club, includes an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87997
• Published on 27/02/17 at 17:49
©  O2 arena
UK: O2 extends its naming rights agreement for the O2 Arena for ten years (until 2027, £125m)

O2 has extended its naming rights agreement for the O2 Arena for ten years (until 2027) with Anschutz Entertainment Group (AEG), the owner and operator of multi-use venue of up to 20,000 capacity in London (United Kingdom), announced the British mobile phone operator on 23/02/2017. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 87922
• Published on 27/02/17 at 11:29
©  LaLiga
LaLiga: beer brand Mahou San Miguel extends its partnership with the Spanish League until 2020

The Spanish beer group Mahou Cinco Estrellas has extended its second level partnership with LaLiga for three more seasons (2017-2020), on 23/02/2017. The Mahou San Miguel brewery has been a partner of the Spanish Professional Football League since 2006. The amount of the new contract is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 87883
• Published on 24/02/17 at 14:50