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©  Sportem 2017
Sports Marketing: 2017 edition of Sportem at the Parc des Princes in Paris on 27 and 28/03/2017

The 2017 edition of Sportem, a trade fair for Sports Marketing, will take place at the Parc des Princes in Paris on Monday 27 and Tuesday, 28/03/2017. This third edition of Sportem, co-organised by the agency Troisième Ligne and Paris Saint-Germain (Ligue 1), includes four roundtable discussions…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 87825
• Published on 24/02/17 at 11:45
©  Tottenham
Tottenham Hotspur: Levy Restaurants UK official catering provider of the new stadium (2018-2028)

Levy Restaurants UK, a catering company for hospitality (sport, entertainment, and events), has "became the official catering provider for a period of 10 years for the new stadium of Tottenham Hotspur FC (Premier League)," announced the club on 20/02/2017. The opening of the stadium (61,000…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 87675
• Published on 24/02/17 at 10:15
©  Sure
Premier League: Sure (deodorant) becomes official partner of Chelsea, Everton, and Southampton

Sure, a brand of deodorants belonging to the Dutch group Unilever, has become an official partner of Chelsea FC, Everton FC, and Southampton FC (Premier League), on 30/01/2017. While the duration of the partnership was not disclosed by Chelsea and Southampton, the collaboration between Everton and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86245
• Published on 23/02/17 at 17:57
©  D.R.
Hyperion (insurance) becomes official partner of Manchester City (Premier League) and NYC FC (MLS)

Hyperion, a British insurance company, has concluded a partnership agreement with City Football Group, on 31/01/2017. Hyperion becomes an official partner of Manchester City FC (Premier League) and New York City FC (MLS), two clubs that belong to the holding company City Football Group.Hyperion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 86360
• Published on 23/02/17 at 15:57
©  Renault Sport
Formula 1: Mapfre (insurance) becomes second-level partner of Renault Sport Racing

The Spanish insurance company Mapfre has become a partner of the Formula 1 team Renault Sport Racing, on 20/02/2017. Neither the duration nor the amount of partnership, second level in the sponsorship hierarchy of the racing stable, were disclosed. This is, for Mapfre, the first partnership with a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 87716
• Published on 23/02/17 at 12:30
©  Atalanta Bergame
Serie A TIM: TWS (textile industry) replaces SuisseGas as the main shirt sponsor of Atalanta BC

TWS, an Italian producer of chemical products for the textile industry, has become the main shirt sponsor of Atalanta BC (Serie A TIM), on 17/02/2017. The contract goes until the end of the 2016-17 season, and the next two seasons (2017-18 and 2018-19). The amount was not disclosed, but is in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 87608
• Published on 23/02/17 at 11:44
©  noberasco
Serie A TIM: Noberasco (dried fruit) becomes nutrition partner of Juventus until 2020

Noberasco, an Italian group specialising in the production of dried fruit, becomes a nutrition partner of Juventus (Serie A TIM) until 2020, on 18/01/2017. The three-year partnership - in the second level in the club's sponsorship hierarchy - makes Noberasco one of the official partners of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 85440
• Published on 22/02/17 at 15:53
©  Leicester City FC
Premier League: Toyo Tires (tyres) continues partnership with Leicester City FC in 2016-17

Toyo Tires, the Japanese tyre manufacturer, has continued its official partnership with Leicester City FC (Premier League) for the 2016-17 season, on 25/11/2016. Toyo Tires has been a partner of the reigning Premier League champions since 2014-15. The Japanese brand gets visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82147
• Published on 22/02/17 at 15:50
©  @Seb Lascoux
Think Football! 2017: A very successful first edition for the News Tank Football annual event

750 professionals throughout sport participated in the first edition of Think Football!, a day of discussions and debates, with keynote addresses, workshops, networking, and an awards ceremony at the Université Paris-Dauphine in France on Tuesday, 10/01/2017. 90% of registrants arrived to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 87587
• Published on 21/02/17 at 18:00
©  LAZARO DELA PENYA
LaLiga: Reale Seguros (insurance) official partner of Valencia CF for two seasons (2017-2019)

Reale Seguros, a Spanish insurance company owned by the Italian Reale Group, has become an official partner of Valencia CF (LaLiga Santander), on 19/02/2017. This partnership, 3rd level in the sponsorship hierarchy of the club, covers two seasons (2017-2019). Reale Seguros becomes the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 87530
• Published on 21/02/17 at 12:15