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©  Premier League
England: Cadbury (confectionery) becomes official partner of the Premier League for 2017-2020

Cadbury, the British company producing sweets and chocolates, has become an official partner of the Premier League for three seasons from 2017-18 (i.e.: for the 2017-2020 period), announced the two partners on 24/01/2017. The agreement is valued at £7m (€8.2m as of 26/01/2017) per season…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 85680
• Published on 30/01/17 at 18:01
©  Opel
Borussia Dortmund: partner Opel launches "BVB-Quiztaxi" activation in the form of viral videos

The German automobile manufacturer Opel have launched a partnership activtion with Borussia Dortmund (Bundesliga), through a series of viral videos featuring players from German club, on 13/01/2017. The videos were posted on Facebook, Twitter, and the YouTube channel of Borussia Dortmund from 13…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 85768
• Published on 30/01/17 at 11:39
©  deportivoalaves.com
LaLiga: Rioja Alavesa (wine region) becomes shirt sponsor of Deportivo Alavés until June 2017

"Rioja Alavesa", a wine region of the province of Alava (one of three provinces of the Basque Country in Spain), has become the main shirt sponsor of Deportivo Alavés (LaLiga Santander) until the end of the 2016-17 season, on 23/01/2017. The agreement was concluded with the "Diputación Foral de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 85640
• Published on 27/01/17 at 17:22
©  asnl.net
Ligue 1: Velpeau (medical) socks sponsor of AS Nancy-Lorraine until the end of the 2016-17 season

Velpeau, a French brand of medical equipment, has become the socks sponsor of AS Nancy-Lorraine (Ligue 1) until the end of the 2016-17 season, the club announced on 19/01/2017. This is the first time that ASNL has commercialised thisadvertising space. AS Nancy-Lorraine wore the Velpeau logo on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 85743
• Published on 27/01/17 at 15:19
©  rcdeportivo.es
LaLiga: Macron should succeed Lotto as equipment supplier of Deportivo de La Coruña for 2017-2020

The Italian brand Macron should succeed its counterpart Lotto as the equipment supplier of Deportivo de La Coruña (LaLiga Santander) at the end of the 2016-17 season, according to the Spanish regional newspaper La Voz de Galicia, on 19/01/2017. The contract would cover a minimum duration of three…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 85479
• Published on 26/01/17 at 18:12
©  caixa barcelone
LaLiga Santander: CaixaBank renews its partnership with FC Barcelona through 2019-20

The Spanish bank CaixaBank has extended as a premium partner of FC Barcelona (LaLiga Santander) until the end of the 2019-20 season, thus a period of three and a half years, on 20/01/2017. This partnership - in the second level in the sponsorship hierarchy of the club - began in 2003. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 85480
• Published on 26/01/17 at 10:39
©  @Seb Lascoux
Think Football! 2017: a very successful first edition

750 professionals throughout sport participated in the first edition of Think Football!, a day of discussions and debates, with keynote addresses, workshops, networking, and an awards ceremony at the Université Paris-Dauphine in France on Tuesday, 10/01/2017. 90% of registrants arrived to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 84706
• Published on 25/01/17 at 18:03
©  mantruckandbus.com
Bundesliga: Man (buses) with Dortmund, Augsburg, Mönchengladbach, Wolfsburg, and Hamburg until 2019

Man, a German manufacturer of industrial vehicles (buses and camions), has extended its partnerships, for three years, with Borussia Dortmund, FC Augsburg, Borussia Mönchengladbach, VfL Wolfsburg, and Hamburger SV, on 20/01/2017. Man is now linked with the five Bundesliga clubs until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 85366
• Published on 25/01/17 at 18:01
©  nantes flamino
Ligue 1: Flamino (fuel products) sleeve sponsor of FC Nantes until the end of the 2016-17 season

Flamino, a fuel products distributor to retail and hardware stores, has become the left sleeve sponsor of FC Nantes in Ligue 1 until the end of the 2016-17 season, on 20/01/2017. "After a very positive first experience in the Coupe de la Ligue, we wanted to extend our partnership with FC Nantes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 85515
• Published on 25/01/17 at 13:39
©  mnufc.com
MLS: Target (retail group) becomes partner of new franchise Minnesota United FC and the league

The American retail group Target has become the shirt sponsor of Minnesota United FC (the 22nd MLS franchise, beginning play in the 2017 season), announced the club on 19/01/2017. The exact terms of the agreement were not disclosed. Target will benefit in particular from visibility at TCF Bank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 85371
• Published on 24/01/17 at 12:09