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©  UEFA
Champions League: UEFA invites companies to become partners of the tournament (2018-2021)

UEFA has invited companies to become partners of the Champions League, announced TEAM Marketing AG on 27/03/2017. The Swiss agency markets the commercial and broadcasting rights to UEFA club competitions club. Three product categories are open to partnerships: • Non-Alcoholic Drinks / Soft Drinks…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 90299
• Published on 30/03/17 at 12:24
©  International Champions Cup
2017 International Champions Cup: Audi and five other companies partners of the Chinese stage

Audi (GER, automobile manufacturer), Emirates (UAE, airline), and four Chinese companies - Kaisa Culture Group (ticketing), Der (flooring), Wuciyuan Herbal Products (nutrition products), and Neo Online (financial services) - have become partners of the Chinese stage of the 2017 International…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Rights Acquisitions, …
• Article # 90180
• Published on 30/03/17 at 11:00
©  KFC
eSports: fast food chain KFC is launching recruitment tournaments to create its e-Football Team

The fast food chain KFC (Kentucky Fried Chicken) will select four players for its new "e-Football Team", an eSports team for the video game FIFA 17 (Xbox One), announced on 15/03/2017. The four players will be €300 per month for one year. KFC is organising three online tournaments (the first on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 90078
• Published on 29/03/17 at 18:42
©  Afflelou
Belgium: Alain Afflelou (eyewear) becomes a partner of the Federation through the 2018 World Cup

The French eyewear brand Alain Afflelou has become a partner of the the Royal Belgian Football Association on 17/03/2017. The partnership runs through the 2018 World Cup. The deal was negotiated by the Lagardère Sports agency. As part of this partnership, Alain Afflelou gets visibility into on the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 90253
• Published on 29/03/17 at 15:29
©  NTF
Sportem 2017: "We want to help develop the eSports ecosystem and Sporting CP brand" (G. Fraga)

"We want to help develop eSports ecosystem and Sporting brand. If it works well for us, other clubs will follow. We want to commit, long term, to reach an audience that is interested less and less in sport," said Guilherme Fraga, co-founder and director of the eSports section of Sporting Clube de…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 90181
• Published on 29/03/17 at 13:00
©  Deportivo La Corogne
LaLiga Santander: Felix Ramiro (tailor) becomes the fashion partner of Deportivo La Coruña

The Spanish clothing brand Felix Ramiro has become the fashion partner of Deportivo La Coruña (LaLiga Santander), on 13/03/2017. Neither the duration nor the amount of the partnership were disclosed.As part of this partnership, Felix Ramiro will outfit the technical staff and members of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89974
• Published on 28/03/17 at 18:34
©  Li-Ning
China: 8bn yuan (€1.1bn) in turnover for the sports equipment brand Li-Ning (+13.1%) in 2016

The Chinese sports equipment brand Li-Ning posted a turnover of 8bn yuan during the 2016 fiscal year (from 01/01 to 31/12/2016), approximately €1.1bn on 31/12/2016, announced the company on 23/03/2017. This amount represents an increase of 13.1% compared to 2015 (7.1bn yuan, €1bn on 31/12/2015)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 90099
• Published on 28/03/17 at 16:58
©  Atlético de Madrid
Atlético Madrid: Herbalife (nutrition) becomes main shirt sponsor of the women's team (2017-2020)

The American brand of nutritional products Herbalife has become the main shirt sponsor of the women's team of Club Atlético de Madrid (Liga Iberdrola, women's first division), on 24/03/2017. The contract, valid for the end of the 2016-17 season, and then the next three seasons, and thus until the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90100
• Published on 28/03/17 at 13:50
©  Betis Séville
LaLiga Santander: Juan Useros (ex-Atlético de Madrid) appointed commercial director of Real Betis

The Spaniard Juan Useros has been appointed the commercial director of Real Betis Balompié (LaLiga Santander), announced the club on 21/03/2017. This is a newly created position within the organisation, under the responsibility of the business director ("director de negocio"), Ramón Alarcón. "Juan…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 90123
• Published on 28/03/17 at 10:55
©  Renault Sport
Formula 1: 2017 season launched with the Australian Grand Prix in Melbourne on 26/03/2017

The 2017 season of the Formula 1 World Championship began with the Rolex Grand Prix in Melbourne (AUS) from 24 to 26/03/2017. The race was won by the German Sebastian Vettel.The ten teams for the 2017 Formula season include:• Scuderia Ferrari (Italy)• Sahara Force India F1 Team (India)• Haas F1…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 90005
• Published on 27/03/17 at 18:59