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©  Odlo
Outdoor: the Canadian Kit Ha named director of marketing for the brand Odlo

The Canadian Kit Ha has been named the marketing director of the Odlo brand, announced the Swiss manufacturer of outdoor clothing, and running, cycling, and training wear, on 27/03/2017. This is a new feature in the organisational structure of Odlo. Kit Ha is under the direct responsibility of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 90472
• Published on 05/04/17 at 18:10
©  TSG Hoffenheim
Bundesliga: Hoffenheim first German club to announce a shirt sleeve sponsor, proWIN (2017-2019)

proWIN, a German company specialising in direct sales, has expanded its partnership to become the shirt sleeve sponsor TSG 1899 Hoffenheim (Bundesliga), on 03/04/2017. TSG Hoffenheim thus become the first German club to announce the signing of a sleeve sponsor. The DFL authorised the marketing of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90737
• Published on 05/04/17 at 10:14
©  Bistro Régent
Ligue 1: Bistro Regent (restaurants) becomes shirt sponsor of Bordeaux for away games until 2018-19

The chain of restaurants Bistro Regent has becomes a "main partner" and the primary shirt sponsor for away games, and back of the shirt sponsor for home games of FC Girondins de Bordeaux (Ligue 1), announced Marc Vanhove, the founder of the French company, on 31/01/2017. The contract runs until…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90485
• Published on 04/04/17 at 10:04
©  SV Darmstadt 98
Bundesliga: Software AG, Merck, and Entega extend with SV Darmstadt 98 through 2019-20

The German software and IT solutions company Software AG will continue as a major sponsor and main shirt sponsor of SV Darmstadt 98 (Bundesliga) for two seasons, until 2019-20. Software AG, which had previously extended with SV Darmstadt 98 for three additional seasons on 18/03/2015, pays an…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Social Responsibility, …
• Article # 90458
• Published on 03/04/17 at 18:00
©  Tag Heuer
China: Tag Heuer (watchmaker) becomes official watch of the Chinese national team

The Swiss watchmaker Tag Heuer has become the official watch of the Chinese Football Association (CFA) and the Chinese national team, on 20/03/2017. Neither the duration of the partnership, the amount, nor the activation programme have been disclosed. Tag Heuer has been the official timekeeper and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 90457
• Published on 03/04/17 at 12:09
©  Eintracht Francfort
Bundesliga: Daniel Herlet named director of sponsorship for Eintracht Frankfurt

Daniel Herlet, 39 years old, has been named the new director in charge of sponsorship for Eintracht Frankfurt (Bundesliga) since January 2017, announced the German club on 24/03/2017.Daniel Herlet previously worked, since 2013, at Sky Deutschland and notably at the post responsible for sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 90519
• Published on 03/04/17 at 09:40
©  Malaga CF
LaLiga Santander: Selected (clothing) extends its fashion partnership with Malaga CF

The Danish fashion brand Selected has extended its partnership with Malaga CF (LaLiga Santander), on 15/03/2017. This is a 4th level partnership in the sponsorship hierarchy of the club. Selected will now also outfit the technical staff during matches and club events, whereas before only players…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90300
• Published on 31/03/17 at 17:09
©  Real Madrid
LaLiga: Movistar (telecom) becomes "connecting partner" of Real Madrid until 2017-18 (€15m in total)

Movistar, a brand of the Spanish telecommunications group Telefónica, has become the "connecting partner" of Real Madrid CF (LaLiga Santander), on 30/03/2017. This partnership, in the 2nd level in the sponsorship hierarchy of the club, concerns both the football first team of Real Madrid, but also…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90398
• Published on 31/03/17 at 14:05
©  mainz05.de
Sponsorship: Vauxhall to end sponsorship of the four UK "Home Nations" after 2018 World Cup

The automakers General Motors and Groupe PSA have concluded an agreement under which the Opel / Vauxhall subsidiary of GM and the European operations of GM Financial will join the Groupe PSA, in a transaction that values these activities at €1.3bn and €0.9bn, respectively, on 06/03/2017. With the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 88762
• Published on 30/03/17 at 18:14
©  BNN Technology
Arsenal FC: BNN Technology expands partnership with coach training programme in China

BNN Technology, a Chinese group specialising in technology content and services, has expanded its partnership with Arsenal FC (Premier League), on 24/03/2017. BNN Technology is the lottery partner of Arsenal in China for the 2015-2018 period , since 09/09/2015. Under the new agreement, Arsenal FC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 90258
• Published on 30/03/17 at 17:01