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©  Nexen Tire
Bundesliga: partner Nexen Tire (tyres) extends with Eintracht Frankfurt until 2018-19

The South Korean tyre manufacturer Nexen Tire has extended its partnership with Eintracht Frankfurt (Bundesliga) until the end of the 2018-19 season, on 07/04/2017. The contract, in the third level in the sponsorship hierarchy of the club, was due to expire at the end of the 2016-17 fiscall year…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91447
• Published on 18/04/17 at 18:28
Sportem 2017: catch up on all the latest sports marketing discussions in Europe

The third edition of Sportem, the European sports marketing trade fair, co-organised by the French branding and licensing agency Troisième Ligne and Paris Saint-Germain (Ligue 1), took place at the Parc des Princes in Paris (FRA) on Monday 27 and Tuesday, 28/03/2017."Sportem is an event for…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 91428
• Published on 18/04/17 at 18:27
©  Valence CF
Valencia CF: stadium tour and visit to the training grounds with a pair of adidas boots purchased

Valencia CF (LaLiga Santander) are offering a day at the Mestalla (55,000 capacity) for the purchase of a pair of adidas boots in official shops of the club between 01 and 30/04/2017, the Spanish club announced the 03/04/2017. The operation is for children. It includes a tour of the dressing rooms…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 91340
• Published on 18/04/17 at 18:04
©  MBNA
Premier League: MBNA (credit cards) renews and extends its regional partnership with Arsenal FC

The English company of credit cards MBNA has renewed and extended its partnership with Arsenal FC (Premier League), announced the club on 12/04/2017. MBNA has been a regional partner of Arsenal in the UK since 2004. The duration of the extension of the partnership was not disclosed. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91512
• Published on 18/04/17 at 16:30
©  adidas
adidas: more than 100,000 pairs of shoes, with 3D printed soles, to be manufactured by 2018

The German sports equipment manufacturer adidas announced the "Futurecraft 4D", a running shoe with "midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon", and provides for the establishment of "fast and large scaling with 100,000 pairs of high…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 91511
• Published on 18/04/17 at 12:15
©  Nike
Exclusive Nike Academy: the brand to end its training programme at the end of the 2016-17 season

The American sports equipment brand Nike will end its Nike Academy training programme after the 2016-17 season, according to information gathered by News Tank Football on 10/04/2017. Based in St George's Park - the technical centre of the Football Association (of whom Nike are the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 91492
• Published on 14/04/17 at 14:49
©  Borussia Mönchengladbach
Bundesliga: Puma to return as kit supplier of Mönchengladbach from 2018 to 2024, will succeed Kappa

The German brand Puma, owned by the Kering Group, will succeed Kappa and become the kit supplier of Borussia Mönchengladbach (Bundesliga) from the 2018-19 season, "for at least six years", until June 2024, the club announced on 03/04/2017. The two parties have launched an operation called…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90715
• Published on 14/04/17 at 12:39
©  RCD Espanyol
LaLiga Santander: Vebet.com (sports betting) becomes a regional partner of RCD Espanyol in Asia

Vebet.com, a sports betting, poker, casino, and online gaming operator based in Manila (Philippines), has become a regional partner of RCD Espanyol (LaLiga Santander) in Asia, on 05/04/2017. "This partnership confirms the will of the club to expand its brand internationally, and to settle…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91256
• Published on 14/04/17 at 09:44
©  Coca-Cola
MLB: Coca-Cola replaces Pepsi as the soft drinks partner of the league from the 2017 season

Coca-Cola has replaced Pepsi as a partner and official soft drink of MLB from 2017 season, announced the league on 03/04/2017. Pepsi, a partner of MLB for "fifteen years", had previously extended, on 02/04/2014, for the 2014-2016 period. "Coca-Cola will engage with MLB fans utilizing MLB Advanced…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities
• Article # 91228
• Published on 13/04/17 at 17:31
©  feyenoord.com
Eredivisie: Qurrent (electricity) becomes main shirt sponsor of Feyenoord Rotterdam (2017-2021)

Qurrent, a Dutch supplier of green energy/electricity, has become the main shirt sponsor of Feyenoord (Eredivisie) from the 2017-18 season, the Rotterdam club announced on 07/04/2017. The contract covers four seasons, until the end of the 2020-21 fiscal year. The annual amount is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 91405
• Published on 13/04/17 at 16:09