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©  EA Sports
Video Gaming: Cristiano Ronaldo (POR, Real Madrid) to be on the cover of the FIFA 18 video game

Cristiano Ronaldo, the Real Madrid CF striker (LaLiga Santander), will appear on the cover of the FIFA 18 video game, announced the editor of the EA Sports game on 05/06/2017. The Portuguese international was named as the ambassador of the EA Sports franchise for the FIFA 18 game for the first…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 95409
• Published on 12/06/17 at 17:57
©  Würenbacher
Borussia Dortmund: Würenbacher (beer) becomes a regional partner in China until 2019

The German beer company Würenbacher has become a regional partner of Borussia Dortmund (Bundesliga) in China, on 01/06/2017. This partnership will run for two years until 2019 and has made Würenbacher the "official beer" of the club in China. The agreement was brokered by the sports marketing…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 95348
• Published on 09/06/17 at 16:34
©  D.R.
European cups: UEFA launches tender for the onsite merchandising for its club competitions

UEFA has invited for bids for the "onsite merchandising licensing category" for its club competitions from 2018-2021, on 07/06/2017. "This involves the delivery of merchandise sales points at the UEFA Champions League Final (UCL), the UEFA Europa League Final (UEL), the UEFA Super Cup (USC), UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 95233
• Published on 08/06/17 at 17:40
©  LaLiga
LaLiga: Sportium (sports betting) extends its partnership with the Spanish League until 2018-19

The Spanish sports betting operator Sportium has extended its partnership with LaLiga for two more seasons, until the end of the 2018-19 season, the Spanish Professional Football League said on 01/06/2017. This is in the third level of the league's sponsorship hierarchy. Sportium, linked to the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 95133
• Published on 07/06/17 at 17:44
©  D.R.
Hisense: "UEFA, FIFA partnerships allow us to gain 4 to 5 years of commercial activity" (D. Neymarc)

"Our partnerships with UEFA and FIFA will allow us to gain four to five years of commercial activity. The sponsorship of major sporting events is an accelerator of visibility, reputation, and sales for a brand," said Damien Neymarc, head of marketing of Hisense France, to News Tank Football on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 94219
• Published on 07/06/17 at 17:25
©  UCI
UCI WorldTour (cycling): the Facebook and Twitter communities of the teams (June 2017)

The 18 UCI WorldTour cycling teams have a cumulative total of 4.9 million fans on the social network Facebook, an average of 273,050 per team in the competition, on 04/06/2017. This is 1.5 times more than their number of followers on Twitter the micro-blogging platform (3,196,589, or 177,588 on…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Authorities, …
• Article # 95180
• Published on 07/06/17 at 09:30
©  OM
Ligue 1: Boulanger (distribution) extends its partnership with Olympique de Marseille until 2017-18

Boulanger, a French distributor specialising in leisure products, multimedia, and household appliances, has extended its partnership as the official supplier of Olympique de Marseille (Ligue 1) for the 2017-18 season, on 01/06/2017. This is in the third level partnership according to the club's…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 94920
• Published on 06/06/17 at 18:53
©  Infront et Velon
Cycling: second edition of the Hammer Series (Infront and Velon) to take place in Norway in 2018

The second edition of the Hammer Series will take place in Stavanger, Norway, in 2018, according to the Swiss marketing and media rights agency Infront Sports & Media and Velon, the commercial joint venture of the 10 UCI World Tour teams, on 30/05/2017. The agreement comes after the 2017 cycling…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 94922
• Published on 06/06/17 at 16:40
©  ATP
Tennis: Nitto Denko Corporation (JPN, chemicals) to become title sponsor of the ATP Finals in London

Nitto Denko Corporation, a Japanese manufacturer of chemical products (tyres, adhesives, etc.) and new technologies, has acquired the naming rights to the ATP Finals until 2020, announced ATP on 25/05/2017. The end of season tournament of the ATP World Tour will be named the "Nitto ATP Finals…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 95128
• Published on 06/06/17 at 12:20
©  FCB
China: a Lionel Messi (ARG, FC Barcelona) themed amusement park to open in Nanjing in 2019

Mediapro, in partnership with the Chinese audiovisual group Phoenix Satellite Television and the image management company of Lionel Messi, Leo Messi Management" will be setting up an amusement park in Nanjing (China) on the theme of the Argentine international, announced the Spanish audiovisual…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication, …
• Article # 95057
• Published on 06/06/17 at 10:50