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©  LFP
Ligue 1 Conforama: uhlsport and LFP present "Elysia", the official ball of the 2017-18 season

The German sports equipment manufacturer uhlsport and the LFP presented "Elysia", the official ball of the Ligue 1 Conforama for the 2017-18 season, on 29/05/2017. The ball, whose main colour would be white and secondary colours would be grey and yellow, will be used from Matchday 1 of the 2017-18…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 94549
• Published on 30/05/17 at 12:29
©  Lacoste
Tennis: Lacoste (clothing brand) to become sports and lifestyle wear suppplier to Novak Djokovic

Novak Djokovic has become the "global ambassador" of the French clothing brand Lacoste on 22/05/2017, the 30th birthday of the Serbian tennis player. As part of the partnership, Lacoste will supply Novak Djokovic's sporting (non-footwear) and lifestyle wear, starting with the 2017 French Grand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Marketing - Communication, …
• Article # 94317
• Published on 29/05/17 at 18:43
©  AS Roma
Serie A TIM: LaPresse (news agency) becomes a media partner of AS Roma (2017-2021)

The Italian news agency LaPresse has become a media partner of AS Roma (Serie A TIM) for four seasons until 2020-21, announced the Italian club on 22/05/2017. "La Presse will exclusively distribute all photographic content involving the AS Roma first team and academy, both in Italy and around the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 94373
• Published on 29/05/17 at 18:42
©  West Ham United
West Ham United: shirt sponsor Betway does a "Gogglebox" video to review the club's season

West Ham United FC (Premier League) and their main shirt partner, the betting operator Betway, have launched a video activation based on the popular British reality chat show "Gogglebox" to celebrate the London club's first season in the London Stadium, on 18/05/2017."Gogglebox" is a reality show…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 94376
• Published on 29/05/17 at 18:42
©  Eintracht Francfort
Bundesliga: Deutsche Börse (trading) becomes shirt sleeve sponsor of Eintracht Frankfurt (2017-20)

The German group Deutsche Börse, a financial market operator which manages the activities of the Frankfurt Stock Exchange, has become the financial centre partner and shirt sleeve sponsor of Eintracht Frankfurt (Bundesliga), on 23/05/2017. This three year deal is in the third level of the club's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94489
• Published on 29/05/17 at 17:00
©  Nike
Champions League: Nike Football launches "Time to Shine" boots pack for the 2016-17 final

The American manufacturer Nike has launched the "Time to Shine" pack, which includes seven models of boots in orange and purple colours, on 22/05/2017. "The boots will be worn on pitch on 03/06/2017, and will be available at retail on 25/05/2017," said the sports equipment manufacturer.Cristiano…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 94320
• Published on 29/05/17 at 13:14
©  Tottenham Hotspur
Premier League: AIA (insurance) extends shirt sponsorship of Tottenham Hotspur until 2021-22

The Hong Kong insurance company AIA, a major partner and main shirt sponsor of Tottenham Hotspur FC (Premier League), has extended its partnership for another three years, announced the club on 25/05/2017. This contract, in the first level of the club's sponsorship hierarchy, will extend until the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94394
• Published on 29/05/17 at 09:30
©  Liverpool FC
Premier League: Joie (childcare products) to become Liverpool FC's "family" partner (2017-2020)

Joie, a British manufacturer and distributor of childcare products, became the "family" partner of Liverpool FC (Premier League), on 16/05/2017. This "family" partnership, the first in the club's history, will be in the second level of the club's sponsorship hierarchy, and will take effect from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94289
• Published on 26/05/17 at 16:20
©  CSL
Chinese Super League: title sponsor Ping An (insurance) extends until 2022 for €130m (€25.8m/year)

The Chinese company Ping An (bank and insurance) has extended as the title sponsor of the CSL for five additional seasons, announced the Chinese professional football league on 22/05/2017. This partnership, which is in the first level in the sponsorship hierarchy of the league, covers the 2018 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94195
• Published on 26/05/17 at 09:40
©  Manchester City
Manchester City: Carlsberg (beer brand) becomes a regional partner in the United States until 2018

The Danish beer brand Carlsberg, via St Killian Importing, the importer of the Danish beer in the United States, has become a regional partner of Manchester City FC (Premier League) in the United States, on 19/05/2017. This partnership, in the second level of the club's sponsorship hierarchy, will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94194
• Published on 24/05/17 at 18:27