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©  ADO Den Haag
Cars Jeans, Opel, Lavazza: the main sponsorship deals concluded by the Eredivisie clubs

Several sponsorship deals have been concluded by Eredivisie clubs, the Dutch first professional football division, since 09/05/2017.Among the main agreements, Cars Jeans has become the main shirt sponsor of ADO Den Haag and the naming rights holder to the club's stadium in The Hague, for a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 97881
• Published on 12/07/17 at 18:00
©  angers-sco.fr
Ligue 1 Conforama: Winamax (sports betting) becomes shorts sponsor of Angers SCO for 2017-2019

Winamax, a French sports betting and online poker operator, has become the shorts sponsor of Angers SCO (Ligue 1 Conforama) for two seasons from 2017-2019, on 06/07/2017. Winamax will benefit from the status of official partner, in the second level of the club's sponsorship hierarchy. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 97568
• Published on 11/07/17 at 18:03
©  Toronto Raptors
NBA: Sun Life Financial becomes jersey sponsor of the Toronto Raptors from 2017-2020

Sun Life Financial, a Canadian insurance and wealth management company, has become the jersey sponsor of the Toronto Raptors from the 2017-18 season, announced the Canadian NBA franchise on 06/07/2017. The contract will run until 2019-20, the third and final season of the experimental jersey…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 97702
• Published on 11/07/17 at 15:29
©  UEFA
Futsal: UEFA launches tender for sponsorship rights (official flooring supplier) for 2018-2022

UEFA has invited parties who are interested in becoming the official flooring supplier to bid for the sponsorship rights applicable to the futsal competitions organised by the European governing body for the 2018-2022 period, on 10/07/2017.The competitions concerned are the 2018 and 2022 editions…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 97706
• Published on 11/07/17 at 11:10
©  Macron
Serie A TIM: Italian sports equipment brand Macron becomes kit supplier of SPAL 2013 until 2020-21

The Italian sports equipment brand Macron has become the kit supplier of SPAL 2013, promoted to the Serie A TIM for 2017-18, for four seasons (2017-2021), on 04/07/2017. Macron will benefit from the status of official club sponsor, in the first level of the sponsorship hierarchy of SPAL. Macron…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 97538
• Published on 10/07/17 at 18:30
©  Lagardère SE
F1: Formula One Group entrusts Lagardère Sports with its search for strategic partners in China

The sports marketing agency Lagardère Sports has signed a partnership with Formula One Group, the American holding company of Formula 1, on 06/07/2017. Lagardère Sports will be responsible for the search and signing of "strategic partnerships in China" for the Formula One Group, starting from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 97573
• Published on 10/07/17 at 12:54
©  FIR
Rugby: Macron (sports equipment) succeeds adidas as kit supplier to the Italian Federation (2017-25)

The Italian sports equipment brand Macron has become the kit supplier to the Federazione Italiana Rugby until 2024-25, for eight seasons, on 03/06/2017. The contract will cover all the Italian national teams, men's and women's, rugby union, the 7s, and beach rugby.Macron will provide both sporting…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 97477
• Published on 10/07/17 at 12:00
©  LaPresse
Serie A TIM: Betfair (betting) becomes official partner of Juventus in Europe, Oceania, and Americas

Betfair, a British betting and online gambling operator, has become the "official gaming and betting digital partner" of Juventus (Serie A TIM), from the 2017-18 season, on 05/07/2017. The duration of the partnership has not been communicated. Betfair will benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 97439
• Published on 07/07/17 at 18:18
©  ogcnice.com
Ligue 1 Conforama: Mutuelles du Soleil extends main shirt sponsorship deal of OGC Nice for 2017-18

Mutuelles du Soleil, a French insurance company for individuals and professionals, has extended its partnership as the main shirt sponsor to OGC Nice (Ligue 1 Conforama) for the 2017-18 season, on 30/06/2017. Mutuelles du Soleil will benefit from the status as a main partner, in the first level of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 97367
• Published on 07/07/17 at 18:17
©  FFF
FFF: Carambar & Co (food) becomes partner of the federation until 2020-21 (four seasons)

Carambar & Co, a French confectionery and chocolate producer, has become a partner of the FFF for four seasons (2017-2021) on 05/07/2017. This is in the second level of the sponsorship hierarchy of the French Football Federation. The partnership will be activated via the Poulain brand (chocolate)…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 97481
• Published on 07/07/17 at 13:45