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©  FC Barcelone
LaLiga: Kopi Singa (coffee) becomes a regional partner of FC Barcelona in Indonesia until 2018-19

The Indonesian coffee brand, Kopi Singa has become a regional partner of FC Barcelona (LaLiga Santander) in Indonesia, on 18/07/2017. This partnership, in the fourth level of the club's sponsorship hierarchy, will extend until the end of the 2018-19 season. The amount is estimated at €500,000 by…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98394
• Published on 24/07/17 at 17:49
©  Juventus FC
Serie A TIM: Cygames (video games) becomes the back of the shirt sponsor of Juventus

Cygames, a Japanese video game publisher, has become the back of the shirt sponsor of Juventus (Serie A TIM), the first time the club have marketed this space in the club's history, announced the Turin-based club on 20/07/2017. The agreement is for three seasons, or through the 2019-20 season. The…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 98525
• Published on 24/07/17 at 12:29
©  Leaders
Leaders Beijing: "China is a country full of opportunities, it is exciting" (B. Cupps, adidas)

"The main challenge in China for an international brand is to 'translate' a global brand and localize it. When you area 'creator' brand, then what does it mean to be a creator in China? It's different than in Europe of the USA. Here, we have created a TV spot for the Chinese, by the Chinese - a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 98459
• Published on 21/07/17 at 14:40
©  Matt Watson / Maya Yoshida
Southampton FC: main shirt sponsor Virgin Media (telecom) becomes shirt sleeve sponsor until 2019

Virgin Media, a British pay-TV, mobile, and internet operator, will expand its partnership with Southampton FC (Premier League), the club announced on 16/07/2017. Virgin Media, whose current agreement runs until 2018-19, will benefit from the status of major partner, in the first level of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 98393
• Published on 21/07/17 at 10:40
©  genoacfc.it
Genoa CFC: the Zentiva brand (Sanofi group) extends shirt upper chest sponsorship for 2017-18

The French pharmaceutical group Sanofi has extended its partnership with Genoa CFC (Serie A TIM) for the 2017-18 season, on 14/07/2017. Under the agreement, the Zentiva brand (generic drug) will be displayed on the right chest space of the Genoa shirt during away matches of the club for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 98369
• Published on 21/07/17 at 09:39
©  LCFC Pics/Plumb Images
Premier League: Siam Commercial Bank becomes shirt sleeve sponsor of Leicester City FC for 2017-18

Siam Commercial Bank (SCB), a Thai financial services company, has become the shirt sleeve sponsor of Leicester City FC (Premier League) for the 2017-18 season, announced the club on 19/07/2017. The financial terms of the agreement have not been disclosed. The SCB logo debuted on the left shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 98344
• Published on 20/07/17 at 15:40
©  Crystal Palace
Premier League: Dongqiudi (football application) becomes shirt sleeve sponsor of Crystal Palace FC

Dongqiudi, a Chinese football application, has become the shirt sleeve sponsor of Crystal Palace FC (Premier League) on 18/07/2017. The duration of this partnership, in the first level of the club's sponsorship hierarchy, was not communicated but "is a multi-year deal", said the club. Under the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 98277
• Published on 20/07/17 at 14:10
©  atleticodemadrid.com
LaLiga Santander: Cellnex Telecom (telephony) supplier of Club Atlético de Madrid until 2027

"The club has reached an agreement with Cellnex Telecom (an independent operator of wireless telecommunications infrastructure) for the next 10 years that will offer 2G, 3G, and 4G coverage, and 5G in the future to the Spanish operators who want to provide this solution to their clients,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 98276
• Published on 20/07/17 at 12:50
©  Konka
Serie A TIM: Konka (electronics) to sell TVs in China in the colours of FC Internazionale Milano

The Chinese brand Konka will produce and sell, in China in limited edition, TVs in the colours of FC Internazionale Milano (Serie A TIM), announced the brand specialised in the production and distribution of electronic products and household appliances on 06/07/2017. The TV model LED55R90 has a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 98128
• Published on 19/07/17 at 15:29
©  chelseafc.com
Premier League: Ericsson (telecom / services) becomes "connected venue" partner of Chelsea FC

Ericsson, a Swedish networking and telecommunications equipment and services company, has become the "connected venue" partner of Chelsea FC (Premier League) on 17/07/2017. Ericsson will benefit from the status of official partner, in the second level of the club's sponsorship hierarchy."Ericsson…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 98225
• Published on 19/07/17 at 13:20