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©  West Bromwich Albion FC
Premier League: 12Bet (betting) sleeve and training wear sponsor of West Bromwich Albion in 2017-18

12Bet, a Chinese sports betting and online casino operator, has becomes the shirt sleeve sponsor and and training wear sponsor of West Bromwich Albion FC (Premier League) for the 2017-18 season, on 10/08/2017. 12Bet will enjoy the status of "Asian sports betting partner", in the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 99568
• Published on 17/08/17 at 18:02
©  Huddersfield Town AFC
Huddersfield Town AFC: partners Leisu, Viessmann, TOG24 have news deals for Premier League return

Huddersfield Town AFC have welcomed eight new partners and extended with 16 others since 16/06/2017, while the West Yorkshire club returned the English football elite on 12/08/2017 (3-0 win away to Crystal Palace FC, Matchday 1 of the 2017-18 Premier League), for the first time since 1971-72. No…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99705
• Published on 17/08/17 at 17:44
©  Oppo
China: partner Oppo to market a new smartphone in the colours of FC Barcelona

Oppo will produce and market, in China and in limited edition, R11 smartphones in the colours of FC Barcelona (LaLiga Santander), announced the Chinese manufacturer of smartphones on 08/08/2017. The model R11 FC Barcelona of Oppo has a blue and red back shell, decorated with the logo of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 99694
• Published on 17/08/17 at 16:50
©  Arsenal FC
Vitality, Dafabet, Utilita: the last partnerships concluded by Premier League clubs

Vitality, a UK health insurance company, extended its naming rights agreement for the AFC Bournemouth stadium until 2019-20 on 11/08/2017, and extends it to three stands of the former Dean Court Stadium (11,464 capacity), now called Vitality Steve Fletcher Stand, Vitality East Stand, and Vitality…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99646
• Published on 16/08/17 at 17:30
©  Liverpool FC
Premier League: Western Union (money transfer) shirt sleeve sponsor of Liverpool FC (2017-2022)

Western Union, an American company specialising in money transfer and financial services, has become an official sponsor of Liverpool FC (Premier League) from the 2017-18 season, announced the club on 09/08/2017. This is a 3rd level partnership in the club's sponsorship hierarchy. Western Union…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 99482
• Published on 11/08/17 at 16:12
©  Hannover 96
Bundesliga: HDI (insurance) becomes shirt sleeve sponsor of Hannover 96 from 2017-18

HDI, the German insurance company, is extending its partnership with Hannover 96 (Bundesliga), the German club said on 06/08/2017. This partnership, whose financial amount and duration have not been communicated, is in the 4th level in the sponsorship hierarchy of the German club. HDI gets…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners, Stadiums
• Article # 99481
• Published on 11/08/17 at 16:12
©  Ericsson
Ligue 1 Conforama: Ericsson presents its performance analysis system for Paris Saint-Germain players

Ericsson, a Swedish information technology and telecommunications group, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) and presented its performance analysis system for the Parisian club's players in a promotional video published on 09/08/2017. "The video shows how…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 99531
• Published on 11/08/17 at 13:54
©  The FA
FA Cup: Emirates (airline) extends its title naming rights partnership until 2020-21

The Emirati airline Emirates has retained the title naming rights to the FA Cup for three more seasons (2018-2021), announced the FA on 09/08/2017. Emirates enjoys the status of a first level partner in the sponsorship hierarchy of the oldest football competition in the world (first edition in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 99491
• Published on 11/08/17 at 11:14
©  EFL_EA Sports
EFL: EA Sports (video games) extends as official partner of the League and iFollow OTT service

EA Sports, an American video game company, has extended and expanded its partnership with the EFL for six seasons, until 2022-23, announced the two parties on 03/08/2017. The publisher, who have been officially licensed by the EFL since 2009-10, becomes an official partner, in the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 99409
• Published on 10/08/17 at 16:00
©  UEFA
UEFA: Volkswagen partner of national team competitions for 2018-2022, including Euro 2020

The German automobile manufacturer Volkswagen has become the "mobility partner" of UEFA's national team competitions for the 2018-2022 period, announced the European body on 09/08/2017. This is a global partnership, in the first level in the sponsorship hierarchy of UEFA, valued at at least €40m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 99449
• Published on 10/08/17 at 14:10