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©  Newcastle United FC
Premier League: Puma (5 clubs) most represented kit supplier in 2017-18, £267.3m in total amount

With five of the 20 clubs (25% of the championship) under contract, the German sports equipment Puma is the most represented kit supplier in the Premier League for the 2017-18 season; this is a first in the last six years. Puma takes advantage of the promotion of Huddersfield Town AFC and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100600
• Published on 05/09/17 at 09:50
©  Soccerex
China: first edition of Soccerex China in Shenzhen, on 17 and 18/04/2018

The first edition of Soccerex China will be held in the city of Shenzhen (Guangdong orovince, southeast China) on 17 and 18/04/2018. Soccerex, an organizer of events dedicated to the football business, expects more than 1,200 participants from more than 40 countries. "e are all so excited to be…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Digital, Finance, …
• Article # 100603
• Published on 04/09/17 at 14:05
©  ESL_Mercedes Benz
eSports: Mercedes-Benz (automobile) partner of the Electronic Sports League (ESL) from 2017

Mercedes-Benz, a German automaker, has become a partner of the Electronic Sports League (ESL), an eSports event organizer, on 21/08/2017. "This new cooperation will include the sponsorship of tournaments in various markets and will kick off in October with ESL One in Hamburg - a Dota 2 tournament…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sponsors - Partners
• Article # 100472
• Published on 04/09/17 at 11:45
©  LinkedIN
MP & Silva: Chris Lencheski appointed director in charge of global sponsorship, on 28/08/2017

Chris Lencheski has been appointed the director in charge of global sponsorship for MP & Silva, announced the media and marketing rights agency on 28/08/2017. Chris Lenchesk has been a "a senior adviser to the Group and Board of MP & Silva since 2015". He will be based in New York, USA, and will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners
• Article # 100471
• Published on 01/09/17 at 17:09
Bundesliga: Uhlsport to succeed Erima as kit supplier to 1. FC Köln (2018-2022, €4.5m / season)

Uhlsport, the German sports equipment brand, will be the next kit supplier of 1. FC Köln (Bundesliga) for four seasons (2018-2022), the club announced on 22/08/2017. Uhlsport will enjoy the status of a major partner, the first level in the sponsorship hierarchy of 1. FC Köln. The equipment…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100467
• Published on 31/08/17 at 15:14
©  Hyundai / Kia
Europa League: South Korean automaker Kia Motors an official partner for 2018-2021

The South Korean automaker Kia Motors has become an official partner of the Europa League for the 2018-2021 cycle, UEFA announced on 28/08/2017. This is in the second level in the sponsorship hierarchy of the Europa League."The UEFA Europa League involves clubs from 55 national associations from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 100297
• Published on 30/08/17 at 17:05
©  Premiership Rugby
Rugby: Virgin Atlantic (air transport) partner of the Premiership (ENG) until 2018-19

Virgin Atlantic, a British airline, has become a partner of Premiership Rugby for two seasons, until 2018-19, on 24/08/2017. Virgin Atlantic will enjoy the status of official partner, in the first level in the sponsorship hierarchy of Premiership Rugby. "The global reach of Aviva Premiership Rugby…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Social Responsibility, …
• Article # 100214
• Published on 29/08/17 at 18:43
©  sevillafc.es
LaLiga: Playtika (mobile gaming) becomes main shirt sponsor of Sevilla FC for 2017-18

Playtika, an Israeli mobile gaming development company, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for the 2017-18 season, the club announced on 19/08/2017. The amount of the agreement is "several million euros".Playtika enjoys the status of major partner, the first level…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 100105
• Published on 28/08/17 at 17:28
©  Lagardère Sports
Lagardère Sports announces the opening of its office in Shanghai, China

The sports marketing agency Lagardère Sports has formalised the opening of its office in China, in Shanghai, on 22/08/2017. This office was installed in December 2016, in the Jing'An district. "In China, which has rapidly become a major crossroads for sport business, the agency will use its…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 100053
• Published on 28/08/17 at 17:28
©  Peyongchang 2018
Olympics: Korea Electric Power Corp. (energy) official partner of PyeongChang 2018

Korea Electric Power Corp. (KEPCO), a Korean public energy group, has become a partner in the 2018 Olympic Winter Games in PyeongChang (South Korea), on 23/08/2017. KEPCO will enjoy the status of official partner, in the first level in the sponsorship hierarchy of PyeongChang 2018. The amount of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 100215
• Published on 28/08/17 at 11:58