Sponsors & Partners: archives 2017 (page 18/59)

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Premier League: Puma (5 clubs) most represented kit supplier in 2017-18, £267.3m in total amount

With five of the 20 clubs (25% of the championship) under contract, the German sports equipment Puma is the most represented kit supplier in the Premier League for the 2017-18 season; this is a first in the last six years. Puma takes advantage of the promotion of Huddersfield Town AFC and…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100600
• Published on 05/09/17 at 09:50

China: first edition of Soccerex China in Shenzhen, on 17 and 18/04/2018

The first edition of Soccerex China will be held in the city of Shenzhen (Guangdong orovince, southeast China) on 17 and 18/04/2018. Soccerex, an organizer of events dedicated to the football business, expects more than 1,200 participants from more than 40 countries. "e are all so excited to be…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Digital, Finance, …
• Article # 100603
• Published on 04/09/17 at 14:05

eSports: Mercedes-Benz (automobile) partner of the Electronic Sports League (ESL) from 2017

Mercedes-Benz, a German automaker, has become a partner of the Electronic Sports League (ESL), an eSports event organizer, on 21/08/2017. "This new cooperation will include the sponsorship of tournaments in various markets and will kick off in October with ESL One in Hamburg - a Dota 2 tournament…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sponsors - Partners
• Article # 100472
• Published on 04/09/17 at 11:45

MP & Silva: Chris Lencheski appointed director in charge of global sponsorship, on 28/08/2017

Chris Lencheski has been appointed the director in charge of global sponsorship for MP & Silva, announced the media and marketing rights agency on 28/08/2017. Chris Lenchesk has been a "a senior adviser to the Group and Board of MP & Silva since 2015". He will be based in New York, USA, and will…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners
• Article # 100471
• Published on 01/09/17 at 17:09

Bundesliga: Uhlsport to succeed Erima as kit supplier to 1. FC Köln (2018-2022, €4.5m / season)

Uhlsport, the German sports equipment brand, will be the next kit supplier of 1. FC Köln (Bundesliga) for four seasons (2018-2022), the club announced on 22/08/2017. Uhlsport will enjoy the status of a major partner, the first level in the sponsorship hierarchy of 1. FC Köln. The equipment…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 100467
• Published on 31/08/17 at 15:14

Europa League: South Korean automaker Kia Motors an official partner for 2018-2021

The South Korean automaker Kia Motors has become an official partner of the Europa League for the 2018-2021 cycle, UEFA announced on 28/08/2017. This is in the second level in the sponsorship hierarchy of the Europa League."The UEFA Europa League involves clubs from 55 national associations from…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 100297
• Published on 30/08/17 at 17:05

Rugby: Virgin Atlantic (air transport) partner of the Premiership (ENG) until 2018-19

Virgin Atlantic, a British airline, has become a partner of Premiership Rugby for two seasons, until 2018-19, on 24/08/2017. Virgin Atlantic will enjoy the status of official partner, in the first level in the sponsorship hierarchy of Premiership Rugby. "The global reach of Aviva Premiership Rugby…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Social Responsibility, …
• Article # 100214
• Published on 29/08/17 at 18:43

LaLiga: Playtika (mobile gaming) becomes main shirt sponsor of Sevilla FC for 2017-18

Playtika, an Israeli mobile gaming development company, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for the 2017-18 season, the club announced on 19/08/2017. The amount of the agreement is "several million euros".Playtika enjoys the status of major partner, the first level…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 100105
• Published on 28/08/17 at 17:28

Lagardère Sports announces the opening of its office in Shanghai, China

The sports marketing agency Lagardère Sports has formalised the opening of its office in China, in Shanghai, on 22/08/2017. This office was installed in December 2016, in the Jing'An district. "In China, which has rapidly become a major crossroads for sport business, the agency will use its…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 100053
• Published on 28/08/17 at 17:28

Olympics: Korea Electric Power Corp. (energy) official partner of PyeongChang 2018

Korea Electric Power Corp. (KEPCO), a Korean public energy group, has become a partner in the 2018 Olympic Winter Games in PyeongChang (South Korea), on 23/08/2017. KEPCO will enjoy the status of official partner, in the first level in the sponsorship hierarchy of PyeongChang 2018. The amount of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 100215
• Published on 28/08/17 at 11:58