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©  Borussia Dortmund
Borussia Dortmund: Opel (automobiles), "champion" partner and shirt sponsor until 2021-22

Opel, a German automobile manufacturer, is extending its "champion" partnership (2nd level) for four seasons (2018-2022) and expanding it by becoming the shirt sleeve sponsor of Borussia Dortmund (Bundesliga) for five seasons (2017-2022), announced the club on 03/08/2017. The annual fixed amount…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99336
• Published on 09/08/17 at 17:46
©  Valenciacf.com
LaLiga: Alfa Romeo (automobiles) becomes shorts sponsor of Valencia CF for 2017-18

Alfa Romeo, an Italian automaker, has become a premium partner and shorts sponsor of Valencia CF (LaLiga Santander), on 03/08/2017. The Alfa Romeo logo will now be visible on the front left side of the Spanish club's shorts during the 2017-18 season.Alfa Romeo will enjoy the status of a premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99381
• Published on 09/08/17 at 17:45
Ligue 1 Conforama: Winamax (betting) extends partnership with Olympique de Marseille for 2017-18

Winamax, the French sports betting and online poker operator, has renewed its partnership with Olympique de Marseille (Ligue 1 Conforama) for the season 2017-18, on 04/08/2017. Winamax and Olympique de Marseille have been partners since the 2015-16 season.Winamax enjoys the status of a premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 99410
• Published on 09/08/17 at 11:05
©  MLS
MLS: adidas extends as league-wide kit and sports equipment supplier for $700m (€590m) until 2024

The German sports equipment manufacturer adidas has extended as the collective, league-wide kit and sports equipment supplier to MLS through the 2024 season, the two parties announced on 02/08/2017. The current contract had been scheduled to end after the 2018 season. adidas has been a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 99240
• Published on 08/08/17 at 18:06
©  PSG
Neymar: "3rd most popular player in China, with 20% of fans identifying him" (Brand Finance)

In China, "Neymar was identified as the 3rd most popular player in the country, with 20% of fans identifying him among their favourite players. This number is likely to rise following the media interest that Neymar’s record-breaking transfer from Barcelona to PSG has generated," according to the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 99371
• Published on 08/08/17 at 15:40
©  Paris Saint-Germain
Neymar: "With him, Paris Saint-Germain open the doors to South America and Asia" (L. Maltese, Kedge)

"It is impossible to know how much the arrival of Neymar will allow Paris Saint-Germain to generate in terms of sponsorship revenue and additional partnerships, because the effects of such an acquisition are indirect alongside the existing attractiveness of the Paris Saint-Germain brand, notably…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 99324
• Published on 07/08/17 at 18:00
©  Neymar Jr
Neymar: third footballer in the world, after C. Ronaldo and Messi, in terms of sponsorship revenue

The Brazilian international Neymar Jr, who signed a five-year contract with Paris Saint-Germain (Ligue 1 Conforama) on 03/08/2017, is the ambassador of many international brands, including Nike (sports equipment), Gillette (hygiene products, Procter & Gamble group), Red Bull (energy drinks)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 99220
• Published on 04/08/17 at 12:10
©  Premiership Rugby
Rugby: Aviva (insurance) extends as title sponsor of the English Premiership for 2017-18

Aviva, a British insurance company, has extended as title sponsor of Premiership Rugby, the English professional rugby union league, for the 2017-18 season, on 03/08/2017. Aviva has been the title sponsor of the rugby league, which has been named the Aviva Premiership since the 2010-11 season…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Social Responsibility, …
• Article # 99212
• Published on 04/08/17 at 10:44
©  Denver Nuggets
NBA: Western Union (money transfer) becomes jersey sponsor of the Denver Nuggets (2017-2020)

Western Union, an American company specialising in money transfer and financial services, has become the jersey sponsor of the Denver Nuggets from the 2017-18 season, announced the NBA franchise on 31/07/2017. The contract runs until 2019-20, the third and final season of the experimental…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99211
• Published on 04/08/17 at 10:09
©  FC Metz
Ligue 1 Conforama: CAR Avenue (dealerships), main shirt sponsor of FC Metz for 2017-2020

CAR Avenue, a French chain of car dealerships, has become a premium partner and main shirt sponsor of FC Metz (Ligue 1 Conforama) for three seasons (2017-2020), on 28/07/2017. CAR Avenue will enjoy the status of premium partner, in the first level in the sponsorship hierarchy of FC Metz. The CAR…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99137
• Published on 03/08/17 at 17:30