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©  adidas
Piper Jaffray: American teenagers prefer adidas, Puma, Amazon, Snapchat, and the iPhone

Nike remains the preferred clothing brand of American teenagers, with 23% of intention to buy, a rate however down 6 points over one year, reveals the biannual study "Taking Stock with Teens" from the American investment bank and asset management company Piper Jaffray, and published on 11/10/2017…
Domain(s): Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 104315
• Published on 18/10/17 at 16:28
©  Lagardère Plus
Lagardère S&E to regroup its consulting and activation agencies and services into Lagardère Plus

The French conglomerate Lagardère Sports & Entertainment will regroup its agencies and services dedicated to consulting and activation under the one entity, Lagardère Plus, announced on 16/10/2017. "The agency's mission will be to support brands in order to transform traditional sponsorship into…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 104182
• Published on 17/10/17 at 16:34
©  PwC
PwC Sports Study 2017: "Sports: the most disrupted of all industries?"

PwC (PricewaterhouseCoopers LLP) has published the 2017 edition of its annual sports survey "Sports: the most disrupted of all industries?", on 27/09/2017. "This survey was conducted between the months of May and June 2017 through an online questionnaire that was sent to a wide variety of sports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies
• Article # 103675
• Published on 17/10/17 at 13:34
©  Olympique de Marseille
Ligue 1 Conforama: Orange (telecom) become shirt sponsor of Olympique de Marseille for 2017-2019

The French telecommunications group Orange has become a partner of Olympique de Marseille (Ligue 1 Conforama), for five seasons (2017-2022), and will be a main partner for the 2017-18 and 2018-19 seasons, announced the club on 14/10/2017. The status of "main partner" does not exist in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 104098
• Published on 17/10/17 at 13:33
©  NTF
Interviews from News Tank Football (Hisense, Bayern Munich, LaLiga, virtual reality)

Please find below a selection of some News Tank Football interviews, including extended conversations with:• Damien Neymarc, head of marketing at Hisense France• Andreas Jung and Stefan Mennerich, board member and head of media, respectively, at FC Bayern Munich• Alex Aranzabal, the former…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 95271
• Published on 16/10/17 at 18:19
©  Rakuten
FC Barcelona: "The goal of the partnership, make Rakuten a global brand" (R. Kadavakolu, Rakuten)

"Rakuten is a leading brand in Japan (specialising in internet services, e-commerce, finance, digital content), known and recognised in this market. Our ambition is to become a global brand, and to achieve this objective we needed a global communication platform. This is the main reason for our…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 103870
• Published on 16/10/17 at 17:40
©  NBA
NBA: Rakuten distributor of "NBA League Pass" in Japan and marketing partner from 2017-18

Rakuten, a Japanese group specialising in internet services, e-commerce, finance, and digital content, has acquired the exclusive distribution, in Japan, of the broadcasting rights for all live NBA games, on 09/10/2017. Rakuten has also become a "global marketing partner" of the North American…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 103856
• Published on 16/10/17 at 17:19
©  FPF
Portugal: Nike extends partnership as the equipment supplier of the Federation until 2024

The American sports equipment brand Nike has extended its partnership as the equipment supplier of the Portuguese Football Federation for six years (from 01/01/2019 to 31/12/2024), on 11/10/2017. Nike has been a partner of the FPF since 1997. The agreement covers the 25 Portuguese national…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 103949
• Published on 16/10/17 at 17:18
NBA: Squarespace (web content management) jersey sponsor of the New York Knicks from 2017-18

Squarespace, an American web content management system, has become a jersey sponsor of the New York Knicks for the 2017-18 season on 10/10/2017. It is a "several year" partnership according to the NBA franchise, but the contract for the team's jersey sponsorship cannot run beyond 2019-20, the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 103983
• Published on 16/10/17 at 13:09
©  Intersport
France: Intersport becomes official distributor of the French Football Federation for 2017-2021

Intersport, the Swiss sporting goods distribution group, has become the official distributor of the FFF for four seasons (2017-2021) on 11/10/2017. The partnership covers the A teams of France, the Women's national team, and the U-21's. This is a fourth-tier partnership in the sponsoring hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 103735
• Published on 13/10/17 at 17:03