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©  FA
FA: LG Electronics becomes an official partner of the English Football Association from 2017-2020

LG Electronics, the South Korean electronics manufacturer, has become an official partner of the FA for three seasons (2017-2020), on 03/11/2017. The collaboration extends to the Euro 2020 final at Wembley Stadium, as well as the semi-finals of the competition. The annual monetary amount is…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 105711
• Published on 07/11/17 at 16:59
©  Chelsea FC
Chelsea FC: Sports Merchandise and Licensing Show, at Stamford Bridge (ENG), on Monday 13/11/2017

Organised by the licensing & merchandising department of Chelsea FC (Premier League), the fourth edition of the Sports Merchandise and Licensing Show (SMLS) will take place at Stamford Bridge (London, ENG) on Monday 13/11/2017. This event is expected to include clubs, brands, distributors, licence…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 105475
• Published on 07/11/17 at 09:35
©  AS Roma
Serie A TIM: KB88 (sports betting) becomes official regional partner of AS Roma in Asia

KB88 (Kasinobet88), a Philippine sports betting and online casino operator, has become AS Roma's (Serie A TIM) official regional partner in Asia, on 02/11/2017. The duration of the partnership has not been officially disclosed, but it could be a three-year contract (2017-2020), according to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 105455
• Published on 06/11/17 at 17:41
©  New Orleans Pelicans
NBA: Zatarain's (food) becomes jersey sponsor of the New Orleans Pelicans from 2017-18

Zatarain's, a food brand from New Orleans (Louisiana, USA), has become a jersey sponsor of the city's NBA franchise, the New Orleans Pelicans, for the 2017-18 season, on 25/10/2017. This jersey sponsorship can not run beyond 2019-20, the third and last season of the experimental programme launched…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 105289
• Published on 03/11/17 at 09:25
©  Vandy Snapper
Premier League: Khmer Beverages regional partner of Manchester City FC in Cambodia until 2020

Khmer Beverages, a Cambodian beverage production and distribution group, has become a regional partner of Manchester City FC (Premier League) in Cambodia, on 28/10/2017. The agreement will cover a three-season period (2017-2020). As part of the partnership, Khmer Beverages has become the official…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 105267
• Published on 02/11/17 at 17:31
©  LaLiga
LaLiga Santander: adidas (5 clubs under contract) is the most represented kit supplier in 2017-18

With five of the 20 clubs (25% of the total) under contract, the German sports equipment brand adidas is the most represented kit supplier in LaLiga Santander for the 2017-18 season, as was the case in the 2015-16 season (five clubs under contract, tied with Nike) and also in 2016-17 (six clubs)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 105202
• Published on 02/11/17 at 16:45
©  Valencia CF
LaLiga Santander: CaixaBank extends as official partner of Valencia CF until 2020-21

The Spanish bank CaixaBank has extended as an official partner of Valencia CF (LaLiga Santander) for four seasons (2017-2021), on 26/10/2017. CaixaBank was an official partner of the Spanish club during the 2014-2017 period. This is a third level agreement in the sponsorship hierarchy of Valencia…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Ticketing, Clubs, …
• Article # 105012
• Published on 31/10/17 at 17:16
©  Supponor
LaLiga: Supponor introduces new 3D virtual advertising solution in partnership with LaLiga

"Supponor, the augmented reality technology company pioneering the commercialisation of real-time broadcast quality virtual advertising replacement for Tier 1 sports, has introduced a new virtual 3D carpet replacement solution in partnership with LaLiga," said the company on 23/10/2017.This…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 105038
• Published on 31/10/17 at 17:15
©  Bologna FC
Serie A TIM: Macron (4 clubs under contract) is the most represented equipment supplier in 2017-18

With four of the 20 clubs (20%) under contract, the Italian brand Macron is the most represented equipment supplier in the Serie A TIM for the 2017-18 season. With three clubs under contract each, the Italian brand Kappa and the American brand Nike are the next most represented equipment suppliers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 105205
• Published on 31/10/17 at 15:40
©  HSV
Hamburger SV: partnership with McDonald's (2017-20) for a McCafé inaugurated at the Volksparkstadion

McDonald's Deutschland, the German subsidiary of the American fast food chain, began a collaboration with Hamburger SV (Bundesliga) on 21/10/2017. The collaboration, of which the level in the sponsorship hierarchy of the German club has not yet been specified, will run over three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 105011
• Published on 30/10/17 at 12:59