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©  FC Barcelona
China: "The office narrows down the 10,000km between buyer and seller" (X. Asensi, Barça)

"The issue with football in China is that a lot of the western properties just see China as a money maker. We are here to stay. We're not here to take the money and run. We are the only ones, together with an English club - Manchester United - having a headquarters in Asia-Pacific. So we're…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 98126
• Published on 19/07/17 at 09:24
©  Puma
Puma: the third and away kits of the 22 clubs equipped by the brand presented on the same day

Puma has, for the first time, presented the 22 third and away kits of the football clubs equipped by the German brand on the same day, on 12/07/2017. The initiative was launched on social networks with the hashtag #StepOut."The reveal began in Sydney (AUS) as the Arsenal FC team stepped out in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 98001
• Published on 18/07/17 at 17:08
©  DFB
DFB: Volkswagen (automobiles) becomes "mobility partner" of the German Federation from 01/01/2019

The German automobile manufacturer Volkswagen will becomes a general sponsor and "mobility partner" of the DFB from 01/01/2019, announced the German Football Federation on 14/07/2017. The partnership, at the top level in the sponsorship hierarchy, will run until 31/07/2024, or a period of five and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 98143
• Published on 18/07/17 at 13:24
©  OGC Nice
Ligue 1: Ubaldi.com (centralised buying) becomes back of the shirt sponsor of OGC Nice from 2017-18

Ubaldi.com, a French centralised buying platform, has become an official sponsor of OGC Nice (Ligue 1 Conforama) for the 2017-18 season, on 12/07/2017. This partnership is in the second level of the club's sponsorship hierarchy. As part of the agreement, Ubaldi.com will be displayed on the back of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98112
• Published on 18/07/17 at 10:05
©  Tottenham Hotspur
Tottenham Hotspur: Hewlett-Packard "IT networking and wireless partner" of club's future stadium

Hewlett-Packard Enterprises (HPE), a US manufacturer of computers and electronics and digital solutions provider, has been selected by Tottenham Hotspur FC (Premier League) as the "official IT networking and wireless infrastructure partner" of their future stadium (61,559 capacity), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 98094
• Published on 17/07/17 at 16:54
©  Deportivo Alavès
Emirates NBD Egypt, LEA, Kelme, Nike: the main sponsorship contracts in LaLiga Santander

The Egyptian bank Emirates NBD Egypt has become a regional partner, in Egypt, of FC Barcelona (LaLiga Santander) for three seasons (2017-2020), with two additional seasons as an option, on 06/07/2017. Founded in June 2013 by the Emirates NBD bank - via the acquisition of the Egyptian subsidiary of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 97975
• Published on 17/07/17 at 09:14
©  OL Groupe
Olympique Lyonnais: Groupama acquires naming rights to Parc OL for three seasons (2017-2020)

Groupama Rhône-Alpes Auvergne, a regional subsidiary of the French insurance and banking group, has acquired the naming rights to Parc OL (59,286 capacity) for an initial period (renewable) of three seasons (2017-2020), announced the OL Groupe, the holding company of Olympique Lyonnais (Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 97980
• Published on 13/07/17 at 19:29
©  D.R.
NGT Europe: "Personalisation of pitches to generate profit from stadium operations" (Aurélien Hénon)

"We offer a new service - the personalisation of pitches by blowing air that creates the light green / dark green contrast - to generate profit from stadium operations by adding a new offer to the table and adding a new source of income without damaging the pitch," said Aurélien Hénon, business…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 95412
• Published on 13/07/17 at 18:11
©  Formula One
Formula 1: the Twitter and Facebook communities of the drivers (July 2017)

The 18 drivers of the 2017 Formula 1 World Championship, who have an official Twitter account as of 01/07/2017, have a cumulative 14.7 million followers on the social network, as of the same date (two drivers, the German Sebastian Vettel and the Finn Kimi Räikkönen, do not have an official…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Marketing - Communication
• Article # 97898
• Published on 13/07/17 at 15:34
©  Hisense
Formula 1: the Twitter and Facebook communities of the 10 stables (July 2017)

The 10 stables of the 2017 Formula 1 World Championship have a cumulative total of 10.3 million followers on the social network Twitter, as of 01/07/2017. The follower base of these teams grew by 101,144 (+1.0%) during the month of June 2017.Red Bull Racing (+23,480 followers) and Scuderia Ferrari…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Marketing - Communication
• Article # 97899
• Published on 13/07/17 at 12:29