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©  Mainova
Bundesliga: Eintracht Frankfurt partner Mainova to offer 750 sets of kits to clubs in the region

Mainova (energy group), a premium partner of Eintracht Frankfurt (Bundesliga), will provide 750 sets of kits to German sports clubs (football, handball, volleyball, basketball, and running) located within 100 kilometers of the city of Frankfurt, said the German energy supplier on 06/03/2017. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 88733
• Published on 14/03/17 at 18:13
©  Olympique de Marseille
Ligue 1: adidas will no longer be the kit supplier of Olympique de Marseille after 2017-18

adidas will no longer be the kit supplier to Olympique de Marseille (Ligue 1) at the end of the 2017-18 season, according to the German brand, in a statement sent to several French media outlets on 13/03/2017. adidas, which equipped OM for the first time in 1974, has supplied the Marseille club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89047
• Published on 14/03/17 at 13:50
©  MLS
MLS: Etihad Airways (airline) renews its partnership with the league for "several years"

Etihad Airways, the national airline of the United Arab Emirates, has renewed its partnership with MLS for "several years", said the North American football league on 06/03/2017. This partnership is in the first level in the sponsorship hierarchy of the league. Etihad Airways has been the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 88943
• Published on 14/03/17 at 10:05
©  Eibar
LaLiga Santander: SD Eibar extend its partnership with Puma (kit supplier) until 2018-19

SD Eibar (LaLiga Santander) extended its kit supplier partnership with the German sports equipment brand Puma for two additional seasons, until the end of the 2018-19 season, the club announced on 07/03/2017. Puma succeeded the Danish brand Hummel as the equipment supplier of SD Eibar on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 88863
• Published on 14/03/17 at 09:30
©  MLS
MLS: Continental (tyres) renews its partnership with the League "for several years"

The German tyre brand Continental has renewed its partnership with MLS for "several years", announced the North American professional football league on 03/03/2017. This partnership is in the first level in the sponsorship hierarchy of the league. Continental has been an "official partner" and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 88946
• Published on 13/03/17 at 13:00
©  agardere-sports
France: Café Grand'Mère activate partnership with RC Lens (Ligue 2) with "Grandmother's Day"

Grand'Mère, a French coffee brand of the Dutch Jacobs Douwe Egberts group, activated their partnership with RC Lens (Domino's Ligue 2) during the game against Valenciennes FC (2-0, Matchday 27) by sending out eleven grandmothers, dressed in the colours red and gold (see below), at the end of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 88819
• Published on 13/03/17 at 11:15
©  CSL
Chinese Super League: Tag Heuer (watchmaker) launches a "CSL" stamped watch

The Swiss watchmaker Tag Heuer has activated its partnership with the Chinese Super League by launching a "CSL" stamped watch, announce the brand of the LVMH group and the Chinese Professional Football League at a joint press conference in Jinan (China) on 04/03/2017. Tag Heuer became the Official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 88912
• Published on 10/03/17 at 13:39
©  Heineken
Rugby: Heineken (beer) becomes a global partner (first level) of the 2019 World Cup in Japan

The Dutch beer conglomerate Heineken has renewed and upgraded partnership with World Rugby to become a "global partner" of the 2019 Rugby World Cup in Japan, announced the two entities on 02/03/2017. This is a top-level partnership in the sponsorship hierarchy of World Rugby. Heineken has been a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 88764
• Published on 10/03/17 at 12:09
©  nordphoto
Bundesliga: Umbro to succeed Nike as the kit supplier to Werder Bremen (2018-2023)

The American brand, of British origin, Umbro will succeed Nike as the equipment supplier to SV Werder Bremen (Bundesliga) from the 2018-19 season, the club announced on 07/03/2017.This partnership, in the first level in the sponsorship hierarchy of the club, covers five seasons (2018-19 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 88861
• Published on 10/03/17 at 10:20
©  Girondins de Bordeaux
Bordeaux: Sweetcom (energy solutions) becomes the main shirt sponsor for home games (2017-2019)

Sweetcom, a French group specialising in consulting, diagnosis, and solutions for energy renovation of housing, has become a "major partner" and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1), on 03/03/2017. The contract, the first level in the sponsoring hierarchy of the club, covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 88650
• Published on 09/03/17 at 17:37