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©  RB Leipzig
Bundesliga: PŸUR (telecommunications) becomes a national partner of RB Leipzig

PŸUR, a German telecommunications company and the new umbrella brand name for the Tele Columbus, HL komm, Primacom and Pepcom groups, has become a national partner of RB Leipzig (Bundesliga), announced the German club on 25/05/2018. Neither the duration nor the value of the agreement have been…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Legal, Marketing - Communication
• Article # 121427
• Published on 31/05/18 at 16:55
©  Coca-Cola
2018 World Cup: Coca-Cola launches the "Are you Ready?" communication campaign

The US beverage manufacturer The Coca-Cola Company has launched "Are you Ready?", a global communication campaign for the 2018 World Cup on 25/05/2018. The TV advertisement invites fans, with the title "Are you Ready?", and featuring the same words as lyrics from the Australian rock band…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 121353
• Published on 31/05/18 at 15:29
©  FFF
FFF: Coca-Cola (beverages) extends as official supplier of the Federation until 2023

Coca-Cola France, the French subsidiary of the American beverage manufacturer The Coca-Cola Company, has extended its partnership with the FFF for five years (until June 2023) on 29/05/2018. Coca-Cola has the status of official supplier, the third level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 121236
• Published on 30/05/18 at 10:30
©  ASSE
Ligue 1 Conforama: Aesio (health insurance) becomes shirt sponsor of AS Saint-Etienne for 2018-2021

Aesio, a French group specialised in private health insurance, has become the main shirt sponsor of AS Saint-Étienne (Ligue 1 Conforama) for three seasons (2018-2021) on 19/05/2018. The partnership covers all ASSE teams: professional, women's, youth and wheelchair. The Aesio group will gain…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 121126
• Published on 29/05/18 at 11:29
©  Airesis
Le Coq Sportif: €117.5m in turnover (+8.5%) and a return to profitability in 2017

The French brand Le Coq Sportif posted a turnover of €117.5m in the fiscal year 2017 (from 01/01 to 31/12/2017), an increase of 8.5% compared to 2016 (€108.3m), according to the Swiss investment holding company Airesis on 27/04/2018. "This growth mostly relates to the dynamism of textile…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 121096
• Published on 28/05/18 at 15:04
©  RCDE
LaLiga Santander: RCD Espanyol formalises its equipment supplier partnership with Kelme (2018-2022)

The Spanish brand Kelme and RCD Espanyol (LaLiga Santander) have formalised their equipment supplier partnership for the 2018-2022 period (four seasons), on 24/05/2018. The information was first revealed by specialised Spanish media on 14/02/2018. Kelme gains the status of Official Technical…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 121055
• Published on 28/05/18 at 13:30
©  Cagliari Calcio
Serie A TIM: Macron extends its kit supplier partnership with Cagliari Calcio until 2022-23

The Italian brand Macron has extended its kit supplier partnership with Cagliari Calcio (Serie A TIM) for the 2019-2023 period, an additional four seasons, on 23/05/2018. Macron became the equipment supplier of Cagliari Calcio for the 2016-2019 period on 01/07/2016. The brand succeeded the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 121053
• Published on 28/05/18 at 10:40
©  Crédit Agricole
FFF: Crédit Agricole (bank) extends as major partner of the French Federation until 2023

The French bank Crédit Agricole has extended its partnership with the FFF for five years (until June 2023) on 24/05/2018. Crédit Agricole has the status of major partner, the first level in the sponsorship hierarchy of the French Football Federation. The bank supports the French national…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 120877
• Published on 25/05/18 at 17:00
©  UEFA
UEFA: PlayStation (Sony console) extends its partnership with the Champions League (2018-2021)

PlayStation, video game console of the Japanese group Sony Interactive Entertainment (Sony Corporation group), has extended its partnership with the Champions League for the 2018-2021 cycle on 25/05/2018. The rights also include the UEFA Super Cup, Youth League and Futsal Cup (equivalent of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Sporting Goods & Brands, …
• Article # 120941
• Published on 25/05/18 at 12:49
©  LFC
Premier League: Standard Chartered (bank) extends as shirt sponsor of Liverpool FC until 2022-23

The British bank Standard Chartered has extended as the main shirt sponsor of Liverpool FC (Premier League) for four additional seasons, or until "the end of the 2022-23 season", announced the Merseyside club on 24/05/2018. Standard Chartered has the status of main sponsor, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 120878
• Published on 25/05/18 at 11:00