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©  D.R.
LFP: Konami (video games) shirt sponsor for Coupe de la Ligue BKT clubs from the quarter-finals

Konami Digital Entertainment, a Japanese development and publishing company specialised in video games, has become a shirt sponsor of clubs competing in the 2018-19 Coupe de la Ligue BKT as part of a "long-term" agreement, according to the LFP, organiser of the competition, on 07/01/2019, the eve…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 137056
• Published on 08/01/19 at 14:30
©  D.R.
Think Football: one month before the 3rd edition (Thursday 07/02/2019), a look back at 2018 edition

"Sportainment and Women's Sport, two growth engines" are the two main themes of Think Football 2019, organized by News Tank Football and which will take place on Thursday 07/02/2019 in Paris (FRA), at the Eiffel campus of our university partner INSEEC U. Sport. The morning session will cover…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 136983
• Published on 07/01/19 at 18:09
©  Bumble
Tennis: Serena Williams (USA) becomes an ambassador of Bumble (dating application)

American tennis player Serena Williams has become an ambassador for the dating application Bumble, on 03/01/2019. Bumble will unveil a marketing campaign titled "The Ball is in Her Court" with Serena Williams for the Super Bowl on 02/02/2019, according to the international news agency Reuters…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 136997
• Published on 07/01/19 at 17:39
©  D.R.
Basketball: AXA Spain (insurance) official partner of Euroleague Basketball for 2018-19

AXA Spain, a subsidiary of the French insurance company AXA, has become an official partner of Euroleague Basketball in Spain for the 2018-19 season, on 20/12/2018. AXA has the status of "official partner", the third level in the sponsorship hierarchy of Euroleague Basketball. "AXA will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 136870
• Published on 07/01/19 at 10:10
©  D.R.
LaLiga Santander: Alfa Romeo extends as the "Official Vehicle" of Real Betis Balompié for 2018-19

The car manufacturer Fiat Chrysler Automobiles Spain, via the Alfa Romeo brand, has extended its partnership as the "Official Vehicle" of Real Betis Balompié (LaLiga Santander) until the end of the 2018-19 season, according to the club on 03/01/2019. Alfa Romeo has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 136849
• Published on 04/01/19 at 14:09
©  D.R.
Serie A TIM: Mars (confectionery) extends as institutional partner of SSC Napoli for 2018-19

Mars Italia, an Italian confectionery food group, has extended its partnership with Societa Sportiva Calcio Napoli (Serie A TIM) until the end of the 2018-19 season, on 02/01/2019. The subsidiary of the American group Mars has been a partner of the Neapolitan club since "the early 1990s," said SSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 136835
• Published on 04/01/19 at 11:09
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 136822
• Published on 04/01/19 at 10:10
©  D.R.
LaLiga Santander: Frost-trol (refrigeration), official partner of Villarreal CF until 2019-20

Frost-trol, a Spanish company specialised in the manufacture and sale of refrigerated furniture, has become an official partner of Villarreal CF (LaLiga Santander) until the end of the 2019-20 season, on 27/12/2018. Frost-trol has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 136728
• Published on 03/01/19 at 14:00
©  D.R.
LaLiga Santander: Macron extends as equipment supplier of Levante UD for three seasons (2019-2022)

The Italian brand Macron has extended as the equipment supplier of Levante Union Deportiva (LaLiga Santander) for three seasons (2019-2022), on 21/12/2018. Macron initially became the equipment supplier of the club for three seasons (2016-2019) on 16/06/2016. The Spanish brand has the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 136713
• Published on 03/01/19 at 11:10
©  J-League
Japan: Meiji Yasuda (insurance) title sponsor of the first three football divisions until 2022

Meiji Yasuda, a Japanese life insurance company, has extended, with the Japan Professional Football League (J-League), as the title sponsor of the first three Japanese divisions (Meiji Yasuda J1 League, Meiji Yasuda J2 League, and Meiji Yasuda J3 League) "for four years from 01/01/2019 to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 136700
• Published on 03/01/19 at 10:39