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©  LFP
LFP: "Ligue 1 Conforama assisting the emergence of tomorrow's talents" (Thibaut Cornet, LaFourmi)

"Taking an interest in the Ligue 1 Conforama means assisting the emergence of tomorrow's talents, which, for many, will fuel world football at the highest level," said Thibaut Cornet co-founder of LaFourmi, the agency which produced two advertising spots launched by the LFP (see below) on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 137461
• Published on 15/01/19 at 12:30
©  D.R.
FIGC: Legea succeeds Diadora as equipment supplier of the Italian Referees' Association (2019-2022)

Legea, an Italian sports equipment manufacturer, has become an official supplier of the Italian Football Federation (FIGC) and will equip referees of the Italian Referees' Association (AIA) for three seasons (2019-2022) on 10/01/2019. Legea succeeds fellow Italian sports equipment manufacturer…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 137420
• Published on 14/01/19 at 10:55
©  D.R.
Ligue 1 Conforama: 16 of the 20 clubs have a shirt sleeve sponsor in 2018-19

16 of the 20 Ligue 1 Conforama clubs have a shirt sleeve sponsor as of 10/01/2019. Olympique de Marseille, Amiens SC, Angers SCO and OGC Nice do not currently have a sleeve sponsor for the 2018-19 season as of the same date. Of the 17 sleeve sponsorship contracts concluded by the clubs (Stade…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 137299
• Published on 14/01/19 at 10:30
©  D.R.
NBA: Stephen Curry becomes a brand ambassador of Rakuten (e-commerce) from 2019

Stephen Curry, an NBA basketball player for the Golden State Warriors, has become a brand ambassador of Rakuten, a Japanese group specialised in internet services (e-commerce, finance and digital content) as part of a "multi-year agreement," according to the Japanese company on 10/01/2019. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 137404
• Published on 11/01/19 at 16:40
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 137413
• Published on 11/01/19 at 15:25
©  AC Milan
Serie A TIM: La Molisana (pasta) becomes an official partner of AC Milan until 30/06/2020

La Molisana, an Italian brand of pasta from Campobasso in southern Italy, has become an official partner of AC Milan (Serie A TIM) until 30/06/2020, according to the club on 22/12/2018. La Molisana has the status of "official partner", the third level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 137335
• Published on 11/01/19 at 10:04
©  D.R.
NFL: Caesars Entertainment becomes the first "Official Casino Partner" from 2019 ($30m/season)

Caesars Entertainment Corporation, an American hotel, casino and online gambling group, has become the first "Official Casino Sponsor" of the National Football League on 03/01/2019. This multi-year partnership will begin from the 2018-19 NFL playoffs, which began on 04/01/2019. Caesars will pay…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 136941
• Published on 10/01/19 at 12:34
©  D.R.
Premier League: moneycorp (payment solutions) becomes an official partner of Everton FC from 2018-19

moneycorp, a British company specialised in foreign exchange and payment solutions, has become the official "International Payments Partner" of Everton FC (Premier League) as part of a "multi-year partnership," announced the club on 08/01/2019. moneycorp has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137187
• Published on 09/01/19 at 14:44
©  D.R.
Manchester United: Harves (real estate) regional partner (China) for the creation of themed centres

Harves, a Chinese real estate developer, has become a regional partner of Manchester United FC (Premier League) in China in view of the opening of Manchester United themed "entertainment and experience centres" in Beijing, Shanghai and Shenyang "by 2020," announced the club on 08/01/2019. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 137093
• Published on 09/01/19 at 10:40
©  Manchester United
Premier League: 18/20 clubs have a sleeve sponsor in 2018-19 (average contract: £3.48m/season)

18 of the 20 Premier League clubs have a sleeve sponsor as of 07/01/2019, one more than in 2017-18. The English professional football league has authorised its clubs to market sleeve space on their shirts since the 2017-18 season, after a decision on 10/11/2016. On average, each of the 18…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 137068
• Published on 08/01/19 at 17:40