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©  D.R.
Bundesliga: Lux Asia Pacific (cleaning systems) becomes a regional partner of Bayern Munich in Asia

Lux Asia Pacific, the Malaysian subsidiary of the German group Vorwerk (household appliances) specialised in home cleaning and water purification systems, has become a regional partner of FC Bayern Munich (Bundesliga) in Thailand and Indonesia, according to the German club on 18/01/2019. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 138194
• Published on 22/01/19 at 16:30
©  Lionel Messi
Lionel Messi: the Argentine international becomes an ambassador of the US watchmaker Jacob & Co

Argentine international football player Lionel Messi has become an ambassador of Jacob & Co, a luxury jeweler and watchmaker, on 11/01/2019. The duration of the agreement is estimated at three years according to US media. To mark the occasion, Jacob & Co has launched the "Epic X Chrono", a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 138159
• Published on 22/01/19 at 12:05
©  eSport
eSports: Panini signs its first ever gaming partnership with CompLexity Gaming

Panini America, a subsidiary of the Italian manufacturer of collectible cards and stickers, has become a partner of an eSports club, CompLexity Gaming team (USA), for the first time in its history, on 14/01/2019. As part of this partnership, Panini will produce custom cards for compLexity Gaming…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 138036
• Published on 21/01/19 at 17:59
©  D.R.
Bundesliga: DHL (logistics) succeeds Allyouneed Fresh as sleeve sponsor of Schalke 04 from 2019

Deutsche Post DHL Group, a German express delivery and logistics group, has become the shirt sleeve sponsor of FC Schalke 04 for Bundesliga matches from 2019 until the end of the 2020-21 season, according to the club on 17/01/2019. DHL succeeds Allyouneed Fresh, a German online supermarket…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 137991
• Published on 21/01/19 at 17:19
©  D.R.
Ligue 1 Conforama: Hyundai (car manufacturer), official supplier of LOSC Lille until 2020-21

Hyundai Motor France, the French subsidiary of the South Korean car manufacturer, has become a partner of LOSC Lille (Ligue 1 Conforama) until the end of the 2020-21 season, according to the club on 17/01/2019. This agreement was passed via the Dugardin group, a car dealership based in Villeneuve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 138061
• Published on 21/01/19 at 13:39
©  Girona CF
Girona FC: partner Energia Blanc-i-Vermella offers a free year of gas and electricity to a club fan

Energia Blanc-i-Vermella, a subsidiary of the Spanish company Nexus Energía, a company specialied in renewable energy, has activated its partnership with Girona FC (LaLiga Santander) by offering a free year of gas and electricity to a supporter of the club on 12/01/2019. Nexus Energía became a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137992
• Published on 21/01/19 at 12:15
©  Simon Hofmann
Bundesliga: PreZero (waste) replaces Wirsol as naming rights holder of TSG 1899 Hoffenheim's stadium

PreZero, a waste management company of the Schwarz Group, has obtained the naming rights for TSG 1899 Hoffenheim's (Bundesliga) stadium, the Rhein-Neckar-Arena (30,150 capacity), based in Sinsheim (GER), said the club on 16/01/2019. The agreement should cover five seasons (2019-2023) with an…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 137878
• Published on 18/01/19 at 12:00
©  Leicester City FC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 137913
• Published on 18/01/19 at 11:00
©  WWK_Augsburg
Bundesliga: WWK (insurance), shirt sponsor and title sponsor of FC Augsburg's stadium until 2029-30

The insurance company WWK has extended as main shirt sponsor and title sponsor of FC Augsburg's (Bundesliga) stadium "until the end of the 2029-30 season," announced the club on 16/01/2019. The partnership was negotiated by Lagardère Sports Germany, the marketing agency of the Bavarian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 137873
• Published on 18/01/19 at 09:35
©  D.R.
LaLiga Santander: Tecnocasa (real estate) main shirt sponsor Getafe CF until 2019-20

Tecnocasa, an Italian network of real estate agencies, has extended as main shirt sponsor of Getafe CF (LaLiga Santander) for one additional season, or until the end of the 2019-20 season, according to the club on 16/01/2019. Tecnocasa has the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137858
• Published on 17/01/19 at 17:45