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©  Manchester United FC
Premier League: Marriott International (hotels) becomes a global partner of Manchester United FC

Marriott International, an American hotel group specialised in luxury hotels, has become a global partner of Manchester United FC (Premier League) as part of a "multi-year" agreement through its "Marriott Bonvoy Moments" programme, announced the club on 20/02/2019. Marriott International, has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 140753
• Published on 22/02/19 at 14:10
©  Paris Saint-Germain
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 140761
• Published on 22/02/19 at 13:40
Under Armour: a record turnover ($5.19bn) but an operating loss ($25m) and net loss ($46.3m) in 2018

Under Armour posted a turnover of €5.193bn (€4.536bn on 31/12/2018) in the financial year 2018, up 4.1% compared to 2017 ($4.97bn/€4.14bn on 31/12/2017), announced the American equipment manufacturer on 12/02/2019. This is a record turnover figure for Under Armour, a company which was founded in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 140005
• Published on 22/02/19 at 11:59
©  Paris Saint-Germain
Ligue 1 Conforama: MSC Cruises (travel) official partner of Paris Saint-Germain until 2020-21

MSC Cruises, the cruise company of the MSC group (maritime transport) based in Geneva (SUI), has partnered with the men's and women's teams of Paris Saint-Germain (Ligue 1 Conforama) for two and a half seasons, until the end of 2020-21, announced the club on 20/02/2019. MSC Croisières has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 140684
• Published on 22/02/19 at 11:34
©  Paris Saint-Germain
Ligue 1 Conforama: Accor Live Limitless (ALL) main shirt sponsor of Paris Saint-Germain from 2019-20

Accor Live Limitless (ALL), the "lifestyle loyalty program" of the French hotel group Accor, will become a major partner and main shirt sponsor of Paris Saint-Germain (Ligue 1 Conforama) from the 2019-20 season, announces the Parisian club on 21/02/2019. The duration of this first level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 140628
• Published on 21/02/19 at 12:50
©  ESL
eSports: Betway (sports betting) and paysafecard (payments) extend as sponsors of the ESL

Betway, a British sports betting site, has extended as an official sponsor of the Electronic Sports League (ESL), an eSports event organisation company, on 13/02/2019. "The extension includes an option to renew for another year," said Betway. "The extension will see Betway remain as the…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 140583
• Published on 20/02/19 at 18:20
©  D.R.
Think Football 2019: a great success for the 3rd edition, held at INSEEC U. in Paris on 07/02/2019

"It is a pleasure to see women's football being promoted today, which proves the importance it has gained in recent years. In 2015, the Women's World Cup drew 1.35 million spectators to the stadiums and had 750 million viewers. It is possible that the 2019 World Cup in France will have more than…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 139656
• Published on 19/02/19 at 18:29
Lagardère Sports and Entertainment: €438m in turnover in 2018 (-4.1% like-for-like)

Lagardère Sports & Entertainment announced a turnover of €438m for the fiscal year 2018, "down 4.1% like-for-like and down 3.6% on a consolidated basis," said Lagardère on 07/02/2019. Lagardère Sports & Entertainment announced a turnover of €496m for the fiscal year 2017, down 3.4% like-for-like…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance
• Article # 139654
• Published on 19/02/19 at 17:14
©  Manchester United FC
Premier League: Maui Jim (eyewear) becomes a global partner of Manchester United from February 2019

Maui Jim, an eyewear manufacturer based in Lahaina (Hawaii, USA), has become a global partner of Manchester United FC (Premier League) as part of a "multi-year partnership," announced the club on 15/02/2019. Maui Jim has the status of global partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 140315
• Published on 18/02/19 at 15:00
©  D.R.
Spain: Halcón Viajes (flights/hotels) becomes an official partner of the Federation for four years

Halcón Viajes, a booking platform for flights and hotels from the Spanish group Globalia Meetings and Events (GME) specialised in tourism activities, has become an official partner of the Spanish Football Federation (RFEF) for four years on 14/02/2019. Halcón Viajes has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 140256
• Published on 18/02/19 at 11:40